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  • Gerrit Eicker 07:46 on 12. December 2011 Permalink
    Tags: , , , , , , , , , , , , , , , Integration, , , , , , , , , , , , , , , , RSS Reader, , , , , , ,   

    Google Currents 

    Google wants to go Flipboard/Zite with Google Currentsbut misses the opportunity; http://eicker.at/GoogleCurrents

     
    • Gerrit Eicker 07:46 on 12. December 2011 Permalink | Reply

      Google: “Today we’re expanding our content offering with the introduction of Google Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger. … We’ve worked with more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company and more. Content is optimized for smartphones and tablets, allowing you to intuitively navigate between words, pictures and video on large and small screens alike, even if you’re offline. … Alongside Google Currents, we’re also launching a self-service platform that gives publishers the flexibility to design, brand and customize their web content. … Great content needs a great audience, which is why Google Currents is integrated with Google+ so users can share articles or videos they’ve enjoyed with their circles. … Google Currents is now available for download in Android Market and the Apple App Store for US users.

      RWW: “Google Currents is to Social Media as Justin Bieber is to the Beatles – Google Currents is a new tablet app launched today that makes reading of syndicated web content easier, faster and more enjoyable than almost any other interface you can imagine. It’s like Flipboard but for RSS feeds. People are going to love it. That’s the nice way to describe it.You could also call it the sterilization of the social web. Just like today’s new Twitter redesign makes things nice and pretty for non-technical users – Google Currents is infinitely friendlier and more accessible than any RSS reader – even Google’s own Reader. Unfortunately, in the current application that ease of use comes at a great cost: Google Currents does away with many of the best parts of the social web. … Google Currents doesn’t let you do that. If you’ve got a Google Reader account from the hard old days you can add one subscription at a time to Currents, but if you discover something new out on the web at large – clicking the RSS icon does nothing. It’s like an empty smile – not a portal into a world of potential learning and fun – just a dead link. It’s a violation of an important universal law to kill an RSS link, but that’s what Google Currents has done.Back in the old days, all that clicking around, free subscribing, commenting and reading comments – that was the stuff that gave new little blogs a reason to live. … Take that away from them and just put the best big blogs in a pretty box and what have you got? The death of blogging is what you’ve got.”

      Forbes: “Unlike RSS readers, like Google’s very popular Google Reader, Currents is designed with aesthetic qualities at the top of the design totem pole. Instead of incorporating web standards like links Google treats sites more like an old-fashioned magazine. It all looks great, but you can’t click a link and hop on to your browser. You don’t see comments on posts and you can’t subscribe via RSS.Google, you’re not Apple okay? You’re never going to be Apple no matter how hard you try. Apple does its own thing very well already. The closed universe of apps and proprietary everything is Apple’s domain. The last thing Google should try to do is imitate Apple’s success. The future of the internet is a mixture of closed and open models. I don’t think apps will rule the world, or that proprietary software and hardware designs are the only way forward.

      GigaOM: “[W]hile Google Currents is superficially similar to these other services, there are some important differences that make me wonder whether Google really understands how media has changed and is changing. For a company that’s usually so forward-thinking, Currents as it stands now is more than a little disappointing. … Unlike both Flipboard and Zite, it doesn’t pull in your Twitter lists or streams from those you follow, or content from your Facebook social graph. In other words, you can push content out to these networks, but you can’t pull content in from them and view it inside your news reader. … The second element Google Currents seems to be missing is recommendations or some form of smart filtering of content, apart from the limited amount that appears in the ‘trending’ section. … Currents feels about as innovative as your garden-variety app from a traditional magazine – in other words, not very innovative at all. More than anything, it feels like a giant missed opportunity.

      RWW: “We’re not out of the woods yet, but Web publishing is starting to hit its stride. Product offerings are getting smarter, prices are getting better and, most importantly, the content is getting more interesting. We might not even be half way to the future of publishing yet, but the industry is picking up steam. – There are new ways to read, new ways to write and new ways to advertise. Publishing is a rapidly changing high-tech business now, so the tools change the content and vice versa. … Reading was the first thing that had to change before the business of Web publishing could change. … But the new rules in publishing are empowering independent content creators, too. Social media have created a new class of publishing, in which content created by everyone gets stitched together into a narrative. … The do-it-yourself publishing platforms have also become more powerful. It’s a great time to be a WordPress publisher, because it’s creating revenue streams for independent content creators and developers alike. … New publishing tools are great, but what publishing really needs is new business models. … Fortunately, things are looking up on that front, too. For one thing, thanks to WordPress and its partnership with Federated Media, ad revenue streams are now available to independent bloggers, not just mainstream sites. But there is also a whole new kind of advertisement on the horizon, one that takes advantage of the new hardware and the touchscreen sense of control. As devices get increasingly powerful, the limits on Web publishing fall away.

  • Gerrit Eicker 09:41 on 10. December 2011 Permalink
    Tags: , , , , Contact Management, , , , , , , , , , , Integration, , , , , , , , , , , , ,   

    Google Plus + Gmail 

    Google adds Plus sharing, circling, contacts to Gmail: late after Search, Apps, Reader, News; http://eicker.at/GooglePlusGmail

    (More …)

     
    • Gerrit Eicker 09:42 on 10. December 2011 Permalink | Reply

      Google: “We want to bring you a great experience across all Google products which, for Gmail and Contacts, means understanding what you care about and delivering it instantly. With that in mind, we’re introducing some new integrations with Google+ that we think will make Gmail and Contacts even better.Now when you open an email from someone on Google+, you can see the most recent post they’ve shared with you on the right-hand side of the conversation. If they’re not in your circles yet, it’s easy to add them straight from Gmail. … If you’ve spent time building your Google+ circles, you can now quickly use them to filter your mail, saving yourself from having to sift through that pile of daily deal emails and newsletters. … If your contacts have a Google profile, their contact entry in Gmail will be updated with the profile information they’ve shared with you, including phone numbers, email addresses and more. … Share effortlessly without leaving your inbox… Now you can share photo attachments with one quick click. The image[s] will be uploaded to your Google+ photos and be viewable only to the circles that you choose to share with.”

      TC: “With an automatically updated address book, Google is leveraging one of its key strengths – the 200 million+ Gmail users – in order to attack Facebook in an area where it struggles. Due to Facebook’s bungling of privacy issues over the years, many mainstream users are wary of inputting their contact information, like their home address and phone number, into Facebook. – Google, however, and especially Gmail and Contacts, are seen as utilities. It may be a bit creepy here too, but the benefits of an automatically updated address book will outweigh the risks for many of Gmail’s heaviest users.

      VB: “One other convenient and cool feature in the new update allows you to directly share a photo attachment from an email to Google+. You used to have to download an image and re-upload it to Google+, but now you will see a Share link next to an image that sends the image to Google+. – The updates will be pushed out over the next few days according to The Official Google Blog, so be on the look out for a new Circles list in your Gmail and all the other nifty new features.

      RWW: “So far, it doesn’t look like my Gmail account has received the updates. At least, it doesn’t have all of them. I do see the latest G+ update from some of my contacts that I follow, but none of the filtering or sharing features have appeared yet. Naturally, if you’re a Google Apps user, you’ll have to wait a bit longer to get the features. Google says that the features in Contacts won’t be available right away but that they’re ‘actively working’ to make them available. – Google has been promising to integrate Google+ more deeply into its other offerings. This seems like a major step in that direction. Is this a good thing, or a bad thing?

  • Gerrit Eicker 08:33 on 7. December 2011 Permalink
    Tags: , Akzeptanz, , , , , , , , , Integration, , , , , , , , Monitoring-Report Deutschland Digital, , , , , , , , , , , , , , TNS Infratrest, , , , Zukunft, Zukunftsbilder, Zukunftsbilder der digitalen Welt   

    Zukunftsbilder und Monitoring Deutschland 

    Deutschland digital im internationalen Vergleich: Zukunftsbilder und der IKT Monitoring-Report 2011; http://eicker.at/DE2011

     
    • Gerrit Eicker 08:33 on 7. December 2011 Permalink | Reply

      TNS Infratest: “Zukunftsbilder der digitalen Welt. Nutzerperspektiven im internationalen Vergleich. – In der vierten Phase der ‘Zukunftsstudie Münchner Kreis’ stand der Nutzer mit seinen persönlichen Einschätzungen zu exemplarischen, IKT-unterstützten ‘Zukunftsbildern’ im Mittelpunkt. Um die Einstellungen und Vorlieben, aber auch Vorbehalte und Befürchtungen der Nutzer im Zusammenhang mit der digitalen Zukunft zu untersuchen, wurden 16 so genannte Zukunftsbilder innerhalb sieben konkret erfahrbarer, alltäglicher Lebenssituationen entwickelt. Über 7.231 Internetnutzer in Deutschland, Schweden, USA, Brasilien, China und Südkorea wurden zu diesen 16 Zukunftsbildern im Sommer 2011 befragt.

      TNS Infratest: “Im Ergebnis zeigt sich deutlich: Für viele der zukünftigen Anwendungen sind hohe Akzeptanz und Zahlungsbereitschaft vorhanden. Allerdings haben die Menschen weltweit große Befürchtungen im Hinblick auf den sicheren Umgang mit ihren persönlichen Daten. Für den Erhalt der starken Wettbewerbsposition muss die deutsche Industrie am Wachstum in den neuen Leitmärkten auch im IKT-Bereich verstärkt teilnehmen. … Visuell aufbereitet und auf sieben elementare Lebenssituationen bezogen, lässt die Auseinandersetzung der Befragten mit diesen Zukunftsbildern Aussagen über die Bedeutung individueller Erfahrungen, Einstellungen und kultureller Prägungen für die Akzeptanz und Nutzung neuer Anwendungen zu. ‘Ohne den differenzierten Blick in die Zukunft und die Bewertung möglicher Zukunftsbilder ist zielgerichtete Innovation nur schwer möglich. Damit Deutschland auch als IKT-Standort eine führende Rolle einnimmt, halte ich es für sehr wichtig, dass sich der Münchner Kreis in der Zukunftsstudie kontinuierlich um Erkenntnisse zu zukünftigen Entwicklungen, Herausforderungen und Chancen der IKT bemüht’, betonte Franz Josef Pschierer, IT-Beauftragter der Bayerischen Staatsregierung.”

      Zukunftsbilder der digitalen Welt 2011 [PDF]: “[S.30] Im Mittelpunkt der vierten Zukunftsstudie des Münchner Kreis und seiner Projektpartner steht der ‘normale’ Nutzer von IKT und Medien: dessen Einstellungen, Vorlieben, aber auch seine Vorbehalte und Befürchtungen zu ausgewählten zukünftigen IKT-Anwendungen. Denn letztlich können nur die Anwender und Nutzer vor dem Hintergrund ihrer individuellen Erfahrungen neue Perspektiven für die zukünftige Technikentwicklung und Gestaltung der digitalen Zukunft eröffnen. Repräsentativ befragt wurde in sechs Ländern: Deutschland und Schweden stellvertretend für Europa, die USA und Brasilien für Amerika sowie China und Korea für Asien. … [S.29] Die Themenbereiche Kompetenz, Sicherheit und neue Geschäftsfelder in einer digitalen Gesellschaft werden in der Zukunftsstudienreihe des Münchner Kreis als kontinuierliche Analysepfade verfolgt. Die Zukunftsbilder der vorliegenden Zukunftsstudie lassen hier neue Erkenntnisse zu. … [S.28] Schutz persönlicher Daten. Die Nutzer haben weltweit – vor allem aber in Deutschland – große Befürchtungen im Hinblick auf den Umgang mit ihren persönlichen Daten. Insbesondere befürchten sie unbefugte Datenspeicherung und kriminellen Datenmissbrauch. Die bereits in den vorausgegangenen Zukunftsstudien aufgezeigte international steigende Bedeutung eines sicheren Umgangs mit persönlichen Daten wurde nun auch aus Nutzersicht bestätigt. In der Konsequenz muss sich der Anspruch auf den Schutz der Persönlichkeit und der persönlichen Daten noch stärker im gesellschaftlichen, politischen und individuellen Bewusstsein sowie in institutionellen Regelungen verankern. … [S.38] In Bezug auf den Schutz der persönlichen Daten zeigt sich überall eine große Angst vor unbefugter Datenspeicherung und kriminellem Datenmissbrauch, was sich bereits in den Einschätzungen zu den verschiedenen Zukunftsbildern widerspiegelt. Dabei erstaunt nicht, dass das Thema in Deutschland noch sehr viel problematischer gesehen wird als in China, Korea, Schweden, den USA und Brasilien. Gleichzeitig wird insbesondere bei der Datenspeicherung deutlich, dass Anwendungen wie der Online-Datenmanager zukünftig interessant sein könnten. … Aus gesellschaftlicher und individueller Sicht ist es somit offenbar noch nicht gelungen, den Anspruch auf den Schutz der Persönlichkeit und der persönlichen Daten – der als ‘informationelle Selbstbestimmung’ expliziter Bestandteil der deutschen Verfassung ist – durch geeignete Maßnahmen so umzusetzen, dass sich dies im Bewusstsein niederschlägt und in IKT-Systemen breite Anwendung findet. … [S.39] In Bezug auf das Thema ‘Vertrauen in Technologien‘ zeigte sich in allen Ländern und über alle Zukunftsbilder: Die größten Sorgen in Bezug auf Technik machen sich die Befragten hinsichtlich des Ausfalls der Technik, Zuverlässigkeit und falsche Anwendung und dadurch entstehende Haftungsfragen. Hierin liegt für Wirtschaft, Wissenschaft und Politik eine große Herausforderung. … Gleichzeitig muss sich die Gesellschaft noch stärker auf digitale Veränderungen einlassen und darf nicht abwarten, bis die Praxistauglichkeit in anderen Ländern demonstriert und sämtliche kritische Fragen abschließend beantwortet wurden.

      FS: “Die Zukunftsstudie 2011 des Münchner Kreis stellt die Menschen als Nutzer von Technologie mit ihren Bedürfnissen, Erfahrungen und Befürchtungen in den Mittelpunkt einer internationalen Befragung. Im Ergebnis zeigt sich deutlich: Für viele der zukünftigen Anwendungen sind hohe Akzeptanz und Zahlungsbereitschaft vorhanden. Allerdings haben die Menschen weltweit große Befürchtungen im Hinblick auf den sicheren Umgang mit ihren persönlichen Daten. … Zur Sicherung der industriellen Wettbewerbsposition muss die deutsche Industrie am Wachstum in den neuen Leitmärkten auch im IKT-Bereich verstärkt teilnehmen. – Für den Erfolg in diesen Wachstumsmärkten braucht es koordinierte Aktivitäten von Politik und Wirtschaft. Nötig sind spezifische Zielmarktprogramme, um detaillierte IKT-Markt- und Nutzerkenntnis zu erlangen und in erfolgsversprechende Anwendungen umzusetzen. – Produkte sollten nicht mehr zuallererst mit Blick auf den Heimatmarkt entwickelt werden.

      TNS Infratest: “Die aktuelle Studie des Langzeitprojekts Monitoring Deutschland Digital – Der IKT Standort Deutschland im internationalen Vergleich 2011 zeigt, wo der IKT-Standort Deutschland im 15-Länder-Ranking positioniert ist. Top-IKT-Experten haben die wichtigsten Handlungsfelder identifiziert, um Deutschland mit Spitzentechnologien an die Weltspitze zu bringen. … Deutschland erreicht 56 Prozent der bestmöglichen Performance und platziert sich unter 15 IKT-Nationen gemeinsam mit Schweden auf Rang sechs. – Die Position Deutschlands hat sich im Vergleich zum Vorjahr um eine Position von Rang sieben auf Platz sechs verbessert. – Deutschland positioniert sich als viertstärkste Nation mit 5,1 Prozent Weltmarktanteil nach IKT-Umsatz im TNS-Benchmark. – Wesentliche Standortnachteile sind der strukturell bedingte IKT-Fachkräftemangel, die strikten Regelungen des nicht angepassten Datenschutzgesetzes, die unzureichenden Investitionen in Bildung, keine steuerliche Begünstigung der Forschungsförderung. – Die größten Chancen bestehen beim zügigen Ausbau einer leistungsfähigen, flächendecken Netzinfrastruktur sowie der Fokussierung auf die strategischen Wachstumsfelder. – Branchenübergreifende Wachstumsfelder: Cloud Computing wächst bis 2020 um jährlich 20 Prozent – die Wachstumsraten betragen bei Embedded Systems 8,5 Prozent jährlich bis 2020 und bei IT-Sicherheit 8,9 Prozent bis 2025. – Industriekonvergenzfelder: In 15 Jahren verdreifachen sich die Umsätze mit E-Energy, steigen die Umsätze mit Elektrofahrzeugen auf das Fünfzehnfache, verdoppeln sich die Umsätze mit E-Health und verneunfachen sich die Umsätze im Bereich Smart Home.”

      Monitoring-Report Deutschland 2011 [PDF]: “[S.12] Deutschland und Schweden belegen im Ranking der bedeutendsten 15 IKT-Standorte gemeinsam den sechsten Platz. … Deutschland erreicht in keinem der 23 Indikatorbereiche den ersten oder zweiten Platz. Die beste Platzierung für Deutschland ist ein dritter Platz beim Kernindikator ‘Anteil der Internet-Werbeumsätze am Werbemarkt’. … [S.13] Die USA liegen mit unverändert 69 Punkten als Zweitplatzierte knapp hinter Südkorea. Sie positionieren sich beim ‘Marktanteil der IKT-Umsätze am Weltmarkt’ und bei der ‘Internethostdichte’ als bedeutendster IKT-Standort im TNS-Benchmark. … Im Teilbereich ‘Infrastruktur’ erreicht Deutschland mit 80 Indexpunkten eine überdurchschnittliche Performance. Allerdings verschlechtert sich Deutschland um zwei Punkte. Damit belegt das Land unverändert Rang fünf und teilt sich diesen mit Norwegen. … [S.14] Die deutsche Performance im Bereich ‘Anteil der IKT-Exporte an allen Exporten’ [ausschließlich IKT-Services und Software] verschlechtert sich um zwei Punkte auf 23 Indexpunkte. Deutschland platziert sich mit 6,8 Prozent nach 6,9 Prozent im Vorjahr erneut auf Rang neun. … Bei den ‘E-Commerce-Umsätzen‘, verstanden als Umsätze mit Produkten, die online von Internetnutzern bestellt, aber nicht notwendigerweise über das Internet bezahlt werden, liegt Deutschland mit E-Commerce-Ausgaben von 222 Euro pro Internetnutzer wie im Vorjahr auf dem neunten Platz. Die durchschnittlichen Umsätze pro Internetnutzer stiegen um 11 Prozent. Großbritannien liegt wie im Vorjahr auf dem ersten Platz mit 518 Euro pro Internet-Nutzer. … [S.19] Schaffung von Vertrauen in Netz- und Informationssicherheit als Voraussetzung zur Ausschöpfung von IKT-PotenzialenUrheberrecht: Die zunehmende Anwendung digitaler Technologien bei der Verbreitung von Inhalten in Bild, Ton und Schrift macht einen neuen Interessenausgleich zwischen Urhebern, Rechteverwertern und Nutzern notwendig. … Datenschutz: Privatsphäre und Schutz personenbezogener Daten wurden vom Bundesverfassungsgericht zu Grundrechten erklärt. Angesichts einer freiwilligen Einbindung großer Mengen privater Daten in soziale Netzwerke und eines wachsenden kommerziellen Interesses daran ist eine Aktualisierung des Datenschutzgesetzes geboten. … Netzneutralität ist der von ökonomischen und politischen Erwägungen unabhängige und somit diskriminierungsfreie Wettbewerb von Datenpaketen, um die technisch zur Verfügung stehende Bandbreite in vollem Umfang nutzen zu können. … [S.122] Nutzung von sozialen Netzwerken … Deutschland kann ebenfalls eine deutliche Verbesserung vorweisen. Von 2009 auf 2010 verbesserte sich der Indexwert bei der Nutzung von sozialen Netzwerken um 13 Indexpunkte auf 61. Dies bedeutet, dass 50,8 Prozent der Internetnutzer hierzulande aktive soziale Netzwerker sind. Das bringt Platz 13 im TNS-Benchmark der Länder. … [S.123] Die hohe Nutzung von Facebook führt zu entsprechenden Umverteilungen der Werbebudgets. Jede fünfte Online-Werbung in Deutschland wird auf Facebook geschaltet. … Social Media verändert die Art, wie Menschen kommunizieren – auch im Geschäftsleben. Gartner geht davon aus, dass bis 2014 jeder fünfte Angestellte in seiner beruflichen Kommunikation Social Networks statt E-Mails verwenden wird.

      Heise: “Die Studie von TNS Infratest sieht Deutschland bei der Mobilfunknutzung und vor allem bei den Online-Werbeumsätzen in führender Position. Im Bereich E-Commerce hat Deutschland seinen ersten Platz aus dem vorigen Jahr an Südkorea verloren. Dies liegt vor allem an der ‘schleppenden Adaptionsgeschwindigkeit’ beim E-Government, der beim E-Commerce mitgewichtet wird, erklärte Studienleiterin Sabine Graumann von TNS Infratest. … Die schlechteste Platzierung belegte Deutschland mit Rang 13 bei der Nutzung sozialer Netzwerke: 51 Prozent der deutschen Internetnutzer halten sich in ihnen auf.

  • Gerrit Eicker 08:28 on 23. November 2011 Permalink
    Tags: , , , , , , , , Google News Spotlight, , , , , , Integration, , , , , , , , , , , , , , ,   

    Google Plus + Google News 

    Google News: Spotlight section will include articles that have been publicly +1’d by contacts; http://eicker.at/GoogleNewsPlus

    (More …)

     
    • Gerrit Eicker 08:28 on 23. November 2011 Permalink | Reply

      Google: Over the past few months, myriad sites across the web [including Google News] have adopted the +1 button to help start conversations. But there hasn’t been an easy way for signed-in users to see what news articles your friends are enjoying – until now. – Starting today, the Spotlight section will sometimes include articles that your Gmail contacts and people in your Google+ circles have publicly +1’d. You can see their profile pictures and click through to their Google+ profiles, just like on Social Search. And of course you can +1 the stories too, expressing your opinion and optionally sharing with your circles.”

      SEL: “If you are logged in while using Google News and your friends or contacts have used the Google +1 button to like the stories in your Spotlight section, that information will show up in the Spotlight section near the article. It will even let you click on the name of your friend/contact to see their social profile on Google.”

      RWW: “Yesterday, Google converted Google Chat to be based on G+ circles rather than email addresses. Earlier this month, the +1 button came to image search. YouTube and Google Reader have both gotten complete G+ makeovers, though YouTube’s hasn’t rolled out yet. – Google Web search has treated public G+ posts as search results since soon after the social network launched. Google is insisting upon making its new social layer a pervasive, personalized filter for the whole Google experience.

      VB: “Since it’s eventually going to be part of everything Google does on the web, some have determined Google+ usage to be practically unavoidable, or at least inevitable. – ‘We think of Google+ as a mode of usage of Google,’ said Google executive Bradley Horowitz in a recent interview with VentureBeat. – He went on to say that the Google+ features around other Google products will serve as ‘a way of lighting up your Google experience as opposed to a new product. It’s something that takes time to appreciate, even internally. It’s easy to think of Google+ as something other than just Google, and I think it’ll take more launches before the world catches up with this understanding.‘”

  • Gerrit Eicker 12:17 on 9. November 2011 Permalink
    Tags: , , , , , , , , , , , , , , , , , , , Integration, , , , , , , , , , , , , , , , ,   

    Google Plus Direct Connect 

    Merging social and search: Google Plus Direct Connect might change Google fundamentally; http://eicker.at/GoogleDirectConnect

    (More …)

     
    • Gerrit Eicker 12:18 on 9. November 2011 Permalink | Reply

      Google: “Google+ Direct Connect lets you quickly navigate to a Google+ page (and even add that page to your circles) when using Google Search. For example, if you searched for the query ‘+youtube’ or ‘+pepsi,’ you could be immediately taken to the YouTube Google+ page, or the Pepsi Google+ page, and given the option to add the page to your circles. … When searching for a major brand, company, or cultural entity, try placing a ‘+’ in front of your query. When you use the ‘+’ operator before your search query, it lets us know that you want to find a Google+ page. … A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page’s relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.”

      SEL: “Postscript From Danny Sullivan: Direct Connect seems yet another clever bribe where Google is leveraging everything it can to win support for Google Plus. … Google’s made changes over the years that help big brands see far less negative references to themselves in search results than in the past, mainly by allowing more than one page from a site to help ‘push’ other content ‘down.’ But that’s not foolproof, especially when negative news is happening. – Consider the searches for Toyota that were bringing up negative news stories during the safety recalls of last year. If Toyota is pushing that people to find them by searching for +Toyota, they would see none of that on Google. – Interestingly, Bing offered a similar solution that didn’t depend on having to take part in a social network. Bing’s ‘Best Match’ results showed only one site when there was great confidence in the query. But Bing quietly dropped this feature since it launched, a sign that consumers didn’t like it.”

      Wired: “But more importantly, Google integrates Plus into its web-dominating search engine. With Google+ Direct Connect, searchers can insert a ‘+’ before their query and jump directly to a business’s Google+ page. Type ‘+YouTube’ into a Google search box, for instance, and Google will take you straight to YouTube’s Plus page. – This is where Google will have an advantage over Facebook: With a broad array of services like search and Gmail and Chrome and Android, Google offers tools that are fundamental to the online lives of so many people – and these can be tied to Google+. As Google+ evolves, Google will have the means to promote its social network – and the branded Pages within it – in ways that Facebook or Twitter cannot.

      ZDNet: “But with Google shortcut called Direct Connect, all I have to do is type a ‘+’ in front of the company name – such as ‘+Amazon’ – and the Google+ Page comes up. Better yet, just by typing ‘+A’ into the search box, I get a listing of Google+ Pages for Amazon, ATundT, Angry Birds and ABC News. And surely, there will soon be more in that list. – In that sense, a Google+ Page becomes a must-have for any company looking to establish a presence on the Internet, just as a Web site itself was the must-have a decade ago and Twitter and Facebooks accounts have been in recent years. The difference is that Facebook and Twitter have largely been closed-wall gardens, a members-only type of environment.You see, this is no longer just about ‘social.’ This is the face of the new interactive Internet, a one-up over the traditional Web site. These Google+ pages are powered by search, share and followers. This isn’t a static place where companies host their corporate blogs or post their news releases. This is a dynamic environment where companies host live video ‘hangout’ sessions and engage in discussions with their followers.”

  • Gerrit Eicker 09:29 on 1. November 2011 Permalink
    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , Integration, , , , , , , , , , , , , , , , , , , , , , , , , , , ,   

    Google Plus + Google Reader 

    Google Reader gets redesigned and plusified: Google Plus now on Search, Blogger, Google Apps; http://eicker.at/GoogleReaderPlus

    (More …)

     
    • Gerrit Eicker 09:29 on 1. November 2011 Permalink | Reply

      Google: “Today we’re rolling out the new Reader design, and the Google+ features that we mentioned just over a week ago. Before the day’s over, all Reader users will be able to enjoy the following improvements: A new look and feel that’s cleaner, faster, and nicer to look at. The ability to +1 a feed item (replacing ‘Like’), with an option to then share it with your circles on Google+ (replacing ‘Share’ and ‘Share with Note’). … Updates to Google Reader on the web are rolling out gradually and should reach all users by end of day. A new Android application will follow soon. If you have questions about today’s announcements, please check out our Help Center.”

      RWW: “After announcing on October 20 that Google Reader would be annexed by Google Plus, Reader has gotten the ol’ +1 today. Google is rolling out the new, clean Plus theme that has already come to Gmail, Docs and elsewhere, and it is replacing the Reader ‘Like’ function with the +1 button. Sharing from Google Reader now produces a +snippet. I guess we no longer need that nice workaround. … For anyone who doesn’t use Google Plus, there are some amazing RSS clients that use your Google Reader as the back-end but let you share however you’d like. And you know you can still add all your preferred sharing services to the ‘Send To’ tab, right? The same settings we showed you before to add Google Plus as a Reader service will let you add anything else, too.”

      RWW: “Google has made very clear over the past month that Plus will be integrated into all of Google’s products over time, so this wasn’t a surprising move. However, rather predictably, there has been a user backlash anyway. … I believe that comment was a little disingenuous from Gray, because he knows that Google dominates what’s left of the RSS Reader market. There are always alternatives, but the reality is that relatively few people will use them. What’s more, most of the alternatives rely on Google Reader for content. … The RSS Reader market has declined because reading content is a very fragmented experience these days. … Even despite all of the changes in the way people consume content on the Web, Google Reader had been the holdout as a specialist RSS Reader product. It has (had?) a passionate community of RSS Reader fanatics.

      TNW: “The new look falls in line with the rest of the changes that we’ve seen from Google over the past few months, specifically after the launch of Google+. You’ll see a new preview pane that shows you all of your stories, with subscriptions along the left in a list like before. – Sharing in Google Reader is now considerably different than before. Instead of having a network in and of itself, anything that you share is now going to happen via a +1 to Google+, as detailed in a blog post last week. Google says that it has done this in order to ‘streamline Reader overall’, but the changes aren’t as welcome by everyone. … Ultimately it doesn’t take away from the usefulness of Google Reader as a product, and it’s not the first time that Google has pushed its way into your social life, either (remember the launch of Buzz?). At the end of the day it will be up to users to figure out if they want to share content via a +1, but chances are that Reader fans aren’t going to be adversely affected overall.”

      TC: “As expected, Google has ignored the cries of the niche community of Google Reader sharing enthusiasts [as well as what seems to be the entire online population of Iran], and has pushed forward in its plans to remove Google Reader’s native sharing features to promote deeper integration with Google+. While the ability to share with Google+ is an obvious important step forward for Google’s social agenda, it will be disappointing change for at least some of the Google Reader community – a community that even went so far as to create a petition to save the old features. The petition is now pushing 10,000 responses.”

      Blogger: “In fewer than 4 months since its launch, more than 40 million people have joined Google+, making it a living, breathing space for social connections and sharing to thrive. – Today we’re excited to announce the first way you will be able to leverage Google+ – by making it possible to replace your Blogger profile with your Google+ profile. – In addition to giving your readers a more robust and familiar sense of who you are, your social connections will see your posts in their Google search results with an annotation that you’ve shared the post.”

    • Gerrit Eicker 17:33 on 2. November 2011 Permalink | Reply

      Winer: “People should know that there is more than one way to do an RSS reading app. Google Reader is one approach. A thousand flowers should bloom to fill the gap it’s creating in the market. There is a way to do plumbing that’s open, that people can subscribe to, independent of Google. That does what Google Reader just stopped doing. I would try to make it work as much as I could without inventing new formats. … I love when people like Richard put awful ideas out there like the one he did. You’re trapped inside Google’s silo, even for something that was open from the start like RSS. Well I think there are a lot of people who are smart enough to know that that’s not true. Those are the very people I want to work with.

  • Gerrit Eicker 10:18 on 28. October 2011 Permalink
    Tags: +Creative Kit, , +Ripples, , , , , , , , , , , , , , , , , , , , Google Apps Administrators, Google Apps for Business, Google Apps for Education, , , Google Plus Creative Kit, Google Plus Data, , , Google Plus Migration, Google Plus Notifications, , Google Plus Ripples, , Google+ Creative Kit, Google+ Data, , , Google+ Migration, Google+ Notifications, , Google+ Ripples, , Integration, , , , , , , , , , , , , , , Playback, , , , , , Sharing History, , , , , , , , , , , , , ,   

    Google Plus + Google Apps 

    Google Plus is now available with Google Apps, adds sharing history with Google+ Ripples; http://eicker.at/GoogleAppsPlus

    (More …)

     
    • Gerrit Eicker 10:18 on 28. October 2011 Permalink | Reply

      Google: “Google Apps fans, today we’re ready to add you to our circles. Google+ makes sharing on the web more like sharing in the real world, and now Google+ is available to people who use Google Apps at college, at work or at home. – Starting now you can manually turn on Google+ for your organization. Once Google+ is turned on, your users will just need to sign up at google.com/+ to get started. For customers who use Google Apps for Business or the free version of Google Apps and who have chosen to automatically enable new services, Google+ will automatically become available to all of your users over the next several days. … Hangouts with extras, which combines multi-person video chat with screen sharing and collaboration in Google Docs, lets you work together on projects even when your team can’t be in the same room. … Many students and teachers have sent us their ideas about how they can use Google+ to teach, learn, work, and play. These are a few Google Apps for Education universities from around the world that are bringing Google+ to their campuses today… For those of you who’ve already started using Google+ with a personal Google Account and would prefer to use your Google Apps account, we’re building a migration tool to help you move over. … It took more technical work than we expected to bring Google+ to Google Apps, and we thank you for your patience.”

      RWW: “The day has finally come. Google Plus is now available for Google Apps customers. Apps administrators can now manually turn on Google Plus for their organizations. The welcome change will roll out in the ‘next several days.’ … Google Apps users have been crying out for Plus access since the beginning. These are the customers who actually pay Google to use its Web services for their organizations, and yet the Apps versions of Google’s tools routinely lag behind the free versions. … But ever since the public launch, Plus has had this killer feature with no clear user base: Google Docs in Hangouts. It’s an ideal way to collaborate on a project. But how often do casual friends collaborate on projects? Google Plus has had an obvious institutional use case for over a month. Now, at last, Google Apps users in college or the office can use these tools to get things done.

      VB: “While enabling Google+ for Google Apps customers is certainly a big move for the company, eventually Google plans to bring Google+ functionality to all of its various services (Gmail, search, shopping, etc.).”

      TNW: “Using Google+ for Google Apps? Your admin has access to all of your data – If you’re a user of Google+ with a corporate or education Google Apps account, your administrator can access and modify your Google+ account and its postings. This information is pointed out in a Google help center topic related to the new feature: ‘Because you’re signing up for Google+ with your corporate email address, your Google Apps administrator retains the right to access your Google+ data and modify or delete it at any time.’ … The fact that an administrator has access to your accounts under Google Apps is nothing new, but this is the first time that Google has had a social network among its Apps offerings, so the privacy implications are a bit more severe.”

      Google: “Whether it’s breaking news or beautiful photos, you just don’t want to miss anything. With this in mind, we’re launching ‘What’s Hot’ on Google+, a new place to visit for interesting and unexpected contentGoogle+ Ripples: watch how posts get shared – There’s something deeply satisfying about sharing on Google+, then watching the activity unfold. Comments pour in, notifications light up, friends share with friends [who share with their friends], and in no time at all there’s an entire community around your post. … Google+ Creative Kit: have more fun with your photos – Now you can add that vintage feel to your vacation photos. Or sharpen those snapshots from the family barbeque. Or add some text for added personality. With the Creative Kit, all you need is an idea…”

      TC: “Google+ Resurrects Playback Feature From Wave, Renames It ‘Ripples’ – Last August, Google asked us all to say good-bye to Google Wave. Some said Wave was ahead of its time, some said that the platform had enough features to sink the Titanic. … And one of these features launched today on Google+ seems a throwback to one now-defunct feature of Google Wave, called ‘Playback’. … Yes, today, Google launched its new Google+ Ripples, which will let users ‘re-live’ the conversations, comments, and sharing that’s taken place over the history of their use of Google+. … In other words, Ripples is a ‘visualization tool for public shares and comments‘, which users can access by simply selecting the ‘View Ripples’ option in the drop down window to the right of the public post.”

      TNW: “Google not only wants to show you what’s hot, but wants to show you how it got hot by showing you how a post was shared. The name also brings back memories of a previous Google product, ‘Wave’. … This is a pretty drastic upgrade for Google+, as until now, the only way to find posts that interested you was through its search function, or when your friends re-shared a post.”

      VB: “Perhaps more interesting for the visually oriented is Google+ Ripples, a new way to watch how posts travel across the company’s set of social features and through various user’s circles. You can view the ‘ripples’ for any public post; this feature will show you all of that post’s activity. You can zoom in on specific events, check out top contributors and more.”

  • Gerrit Eicker 09:05 on 20. October 2011 Permalink
    Tags: , , , , , , , , , , Funnels, Goal Flow, , , Google Analytics Flow Visualization, , , , Integration, , , , , Mobile Reports, Multi-channel Funnels, , Non-linear, , , Path Analysis, Plot Rows, , , , Site Speed, Site Speed Report, , , , , , , , Traffic Visualisation, , , , , , , , Visitors Flow, , , , ,   

    Google Analytics: Flow Visualization 

    Google introduces Flow Visualization for Google Analytics: visitors flow and goal flow; http://eicker.at/GAFlowVisualization

     
    • Gerrit Eicker 09:06 on 20. October 2011 Permalink | Reply

      Google: “[A]t Web 2.0 Summit [we] unveiled the release of ‘Flow Visualization’ in Google Analytics, a tool that allows you to analyze site insights graphically, and instantly understand how visitors flow across pages on your site. Starting this week, ‘Visitors Flow’ and ‘Goal Flow’ will be rolling out to all accounts. Other types of visualizers will be coming to Google Analytics in the coming few months, but in the meantime, here’s what you can expect from this initial release. … The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. … Goal Flow provides a graphical representation for how visitors flow through your goal steps and where they dropped off. Because the goal steps are defined by the site owner, they should reflect the important steps and page groups of interest to the site. In this first iteration, we’re supporting only URL goals, but we’ll soon be adding events and possibly other goal types. … These two views are our first step in tackling flow visualization for visitors through a site, and we look forward to hearing your feedback as all users begin experiencing it in the coming weeks. We’re excited to bring useful and beautiful tools like these to help you understand your site, so stayed tuned for more!

      SEL: “Path analysis has historically been a feature that provided little insights on user behavior, mainly because visitors behave in such non linear ways that it is hard to learn something from their paths, even when looking at aggregated data. The best option to path analysis has been to analyze micro conversions, i.e. looking at each page and trying to learn if the page has fulfilled its objective. However, the visualizations below bring some interesting approaches that will be very helpful for web analysts. … As some might recognize, the visualization used on this feature is very similar to the one created by Charles J. Mainard shown below. This image, created in a 1869 to describe Napoleon’s disastrous Russian campaign of 1812, displays several variables in a single two-dimensional image…”

      LM: “I need Red Bull. Seriously, I can’t keep up with all the new features and announcement coming from Google Analytics lately. In the last few months, they’ve released a new interface, real-time data, multi-channel funnels, Google Analytics Premium, Google Webmaster Tools integration, plot rows, site speed report, new mobile reports, social media tracking, and now Flow Visualization. You can read their official announcement, but ours is much more informative [and we have video!]. … Navigation Flow: provides a graphical representation of your start/end nodes, and the paths to or from your site that your visitors follow. When you create a navigation flow, you have the option to identify a single page by URL, or to create a node that represents a group of pages whose URLs match a condition, for example, all pages whose URL contains a particular product identifier like shirts or jackets. … Sometimes, things are best explained with video. This is one of those times, so sit back, relax, and enjoy this brief tour through this new feature.

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