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  Gerrit Eicker 13:16 on 23. January 2011 Permalink
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  Display Ads 

  Price: Why display ads are cool again: the shift from episodic to real-time banner ad marketing; http://eicker.at/DisplayAds

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  Gerrit Eicker 06:50 on 6. May 2009 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Business ( 1,192 ), Interactive Marketing, Marketing ( 879 ), Media ( 621 ), Net ( 2,755 ), Web ( 3,322 )   

  Interactive Marketing: 17% CAGR 

  Forrester: Interactive marketing spend will reach nearly $55 billion in 2014, 17% CAGR; http://tr.im/kBEk  

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    Gerrit Eicker 07:10 on 6. May 2009 Permalink | Reply

    Forrester: “Direct mail and print are suffering the most loss to interactive tools. According to our survey, 40% expect to cut direct mail budgets, while 35% will decrease newspaper spend and 28% will slash magazine money in order to spend more in interactive media.”