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  • Gerrit Eicker 08:26 on 7. January 2012 Permalink
    Tags: , , , , , , , , , , , Interactivity, Key Visuals, , , , , , , , , , , , , , , , Twitter Brand Pages, , , , , Visuals,   

    Twitter Brand Pages 

    Twitter’s relaunch includes Twitter Brand Pages: an eye tracking study predicts hard work; http://eicker.at/TwitterBrandPages

    • Gerrit Eicker 08:26 on 7. January 2012 Permalink | Reply

      SimpleUsability [PDF]: “Users were drawn to different sections of the branded pages depending on the features each employed. All pages received initial attention on the section of the page that contained imagery. Generally this was the promoted tweet, but on the Staples page the promoted tweet did not contain any visual elements so the header image initially received more attention. … 1. Header images need to work hard – Header images can communicate how users can interact with the page. … Advertising can lead to too much of a corporate feel. … Competitions and promotions can entice users and encourage exploration. … 2. Promoted tweets need to take advantage of embedded visuals – A promoted tweet featuring an image draws users in. – This can quickly convey and affect the brand values of a company. Users made assumptions about the company on whether they were either corporate or approachable from the content of the image. … Promotional tweets can reinforce other featured content. – The promoted tweet on Staples featured a link to the competition referenced in the header. The promoted tweet and the header image supported each other as they were relaying the same message to the users in two different forms, one predominantly pictorial and the other completely text based. – Embedding video in the promoted tweet instantly engages the user. … 3. Users make brand decisions based on tweets – A range of tweets on the page communicates to users the level of interaction between the company and the user. The HP page featured tweets for different types of interaction including general replies, retweets and complaints. This gave the feeling that the company was being honest and that the tweets were genuine interactions with their followers. … So while Twitter shifts to incorporating the new features to the brand pages in order to engage those who see the page, the likelihood is that many of the brand’s followers may never see the page at all. This means that the strength of a company’s following will be based on what they tweet. … Also, with regards to the header, companies should keep in mind that due to its size and position on the page, users might assume that it is a clickable banner. … When they were unable to interact with the header they were annoyed and lost interest in page. … If a brand page comes across as either too sales-heavy, it will not hold the user’s attention. Users preferred when they could see the more ‘human’ side to the brand…

      RWW: “While some initially heralded Twitter brand pages as a ‘game changer,’ that scenario may not play out. One of the major problems facing brand pages, as noted in the SimpleUsability study, is that once someone starts following a Twitter account or brand page, there is usually no reason for them to return to the page as all of the new and relevant information will show up as tweets in the followers own timeline. … Users ultimately want brand pages to show a ‘more human side’ to the company, the study said. The HP site, for example, scored well because it did not emphasize sales and advertising, and even made an effort to respond to individual followers. Some of the tweets on the page responded to customer complaints, which improved transparency and credibility as viewed by page visitors.”

  • Gerrit Eicker 17:14 on 22. December 2011 Permalink
    Tags: , , , , , , , , , , , , , , Interactivity, , , , , , , , , News Coverage, , , , , , , , , , , , , , ,   

    News 2011 

    PEJ: The Year in News2011 was all about the economy (20%), Middle East unrests follow (12%); http://eicker.at/News2011

    • Gerrit Eicker 17:14 on 22. December 2011 Permalink | Reply

      PEJ: “The faltering U.S. economy was the No. 1 story in the American news media in 2011, with coverage increasing substantially from a year earlier when economic unease helped alter the political landscape in the midterm elections, according to The Year in the News 2011, a new report conducted by the Pew Research Center’s Project for Excellence in Journalism. – The year 2011 was also characterized by a jump of more than a third in coverage of international news, by a growing contrast in the content of the three broadcast networks and by a series of dramatic breaking news events that dominated coverage in ways unprecedented in PEJ’s five years of studying news agenda. – The biggest story of the year, however, was the economy. … PEJ’s The Year in the News is derived from an analysis of close to 46,000 stories produced from January 1-December 11, 2011 that were examined as part of the group’s ongoing content analysis of 52 different traditional news outlets from the main five media sectors, its News Coverage Index. The report also includes an analysis of the year in social media, based on the group’s weekly analysis of blogs and Twitter, the New Media Index. – The findings are also available for users to examine themselves in PEJ’s Year in the News Interactive, where users can delve into the data base by story, by broad topic and compare different news sectors and outlets with one another. … Another difference in 2011 was that the focus of economic coverage shifted. The story changed from being about taxes and jobs to being much more a story about government. Almost a third of the economic coverage in the last year (32%) was focused on the budget and national debt (heavily influenced by the debt ceiling crisis). The second biggest storyline was the effect the economy was having on state and local government (12% of the economy coverage). A year ago the two biggest themes were taxes and unemployment. – One new aspect to the economy story in 2011-the Occupy Wall Street Protests which began in September-proved to be the fourth-biggest storyline, at 5% of the overall economic coverage.

      PEJ – The Year of the Mega Story: “The biggest one-week story of the year was the killing May 1 of Osama bin Laden by Navy Seals. That week, the story filled 69% of the newshole, making it the biggest weekly story PEJ has measured since January 2007. The previous biggest story, (also at about 69%,) was the 2008 presidential campaign from August 25-31, 2008, when Democrats nominated Barack Obama at their Denver convention and John McCain introduced Sarah Palin as his surprise running mate.”

      PEJ – All News By Topic: “Besides looking at just the biggest stories of the year, one advantage of PEJ’s The Year in the News is that it can also categorize all the stories studied during the year by topic to measure the broader agenda-setting influence of the media. What topics got covered and what did not? This probes deeper patterns in news beyond what the biggest breaking news events tended to be. – The jump in coverage of overseas events not directly involving the U.S. (from 11% to 18%) was the biggest change in the year. There was a much smaller increase in attention to international stories that involved the U.S.-10% in 2011 compared with 9% in 2010.”

      PEJ – The Year on Blogs and Twitter: “While blogs and Twitter are both called social media and have a similar basic function – the sharing of information and opinion – their news agendas differed markedly in 2011 (something we also saw in 2010). The data examined by PEJ reveal that Twitter users were more consumed by new digital technology and products. The blogosphere more closely followed the traditional press focus on current events and issues. – In effect, while similar percentages of adults in the U.S. blog and use Twitter (14% and 13% respectively), they use the two platforms differently. The conversation on Twitter has a distinct and narrower set of news priorities, at least as measured by the top five subjects each week. Bloggers are forging a hybrid news agenda that shares elements with both Twitter and the mainstream media. … The 2011 data indicate that, first and foremost, people use Twitter to discuss and disseminate news and reviews about the latest high-tech products. When added together, the three related topics-consumer news, technology and business-made up almost half the stories that made the top five list derived from our multiple tracking services in a given week. … Breaking down that conversation from topic to storyline, in 2011 the four most popular stories on Twitter were, in descending order, news about Facebook, Google, Twitter itself and Apple-all giants of the new information ecosystem. … Considerably less prominent on Twitter were the news events and issues that are fodder for newspaper front pages and cable talk shows. … In blogs, the conversation about government and politics, as well as diplomacy and overseas events, combined to account for almost one-third of the stories in the top five list in a given week. In addition, roughly another third (29%) of the dialogue on blogs was devoted to a series of public policy issues that included the economy, the environment, health care, education and others.”

      PEJ – The Press and the Public: “In a year defined by a number of major news events, the mainstream media and the U.S. public often agreed on the most important stories. – According to data from the Pew Research Center for the People und the Press, three of five stories that generated the most public attention in a single week were among those that also received the highest level of weekly coverage from the press. … The story that generated the most public interest for the year was the Japanese earthquake and tsunami. The week of March 14-20, a full 55% of those surveyed said they were following events there very closely. … If there was a divergence between public interest and the media interest on these major stories, however, it could be found in how long the public was interested in something versus the media. In several cases, high levels of public interest outlasted media coverage as the press moved on to other events.”

      PEJ – Top Newsmakers: “Barack Obama was the top newsmaker of the year. He was the primary newsmaker (meaning 50% of the story focused on him) in a total of 3,802 stories or 8% of the stories studied-the same percentage as a year earlier. Muammar Gaddafi, the Libyan strongman who was deposed and later killed by rebels, was the second-biggest newsmaker by this measure, the focus of 1% of all stories studied. Indeed, three of the top 20 newsmakers last year were key Mideast figures who were either deposed or killed-Gaddafi, bin Laden (1%) and former Egyptian president Hosni Mubarak (less than 1%).”

      PEJ – The Cable Difference: “With different audience bases, different sibling networks and different styles, the three main cable news channels [MSNBC, Fox, CNN] also had different definitions of what constituted news in 2011. Some of the distinctions between the three main channels, in other words, are in story selection, not only style or tone. – The weakening economy, for instance, was a much bigger story on MSNBC (30% of the airtime studied), a sibling of business channel CNBC, than anywhere else. It received the second-most attention on Fox (21%), which also has a sibling channel focused on financial matters, Fox Business. The economy was a much smaller story on CNN (14%).”

      PEJ – Network News Agendas: “Traditionally, the three broadcast networks [ABC, CBS, NBC] have not had marked variations in their selection of news. That appears to be changing. In 2011, one network appears to differentiating itself with a more hard news orientation. – CBS, which publicly has announced that it is trying to define itself with a more hard news approach, devoted almost one-third of the airtime studied on its evening newscasts (30%) to two major stories-the economy and Middle East unrest-over the course of the year. That compares with 24% on the ABC’s World News Tonight and 23% on The NBC Nightly News.”

      PEJ – The PBS Difference: “An examination of 2011 coverage also reveals some ways in which the PBS NewsHour differs in its agenda from the rest of the media, particularly in what viewers can find elsewhere on television. – The most striking difference is that the NewsHour offered more than one-third more coverage of international events over the last year than the media overall, including all other forms of television news (cable, morning and network evening). In total, 39% of the time on the NewsHour was devoted to foreign events and U.S. foreign policy, compared with 28% in the media sample generally, 23% on cable news, 24% on the network morning news shows and 24% on the network evening broadcasts.”

      PEJ – A Year in the News Interactive 2011: “Follow the steps below to select among media sectors and news coverage categories. The data are based on nearly 46,000 stories analyzed in PEJ’s News Coverage Index for the year: 1. Choose which sectors interest you… 2. Choose subjects that interest you from one of these four categories…”

  • Gerrit Eicker 09:38 on 9. October 2011 Permalink
    Tags: , 1987, 1996, 2007, , 2016, A5, , , , Apple Futureshock, Apple Knowledge Navigator, Apple Siri, , , , Artificial Intelligence Applications, , CALO, , , , , Conversational Interaction, , , , , , , , , Futureshock, , , , , , , , , , , , , , , Interactivity, , , , iPad 2, , , , Knowledge Navigator, , , , , , , , , , , , , , , , , , Natural Language Processing, , , , , , , , Personal Assistant, Personal Assistant Application, Personal Interaction, , , , , , , , , Siri Beta, , , , Spin-off, SRI, , , , , , , , , , , , , Voice Command, , , , , , ,   

    Siri: Let’s Talk! 

    Potentially Apple’s Siri changes how we interact with computers entirely: Siri, let’s talk! http://eicker.at/Siri

    (More …)

    • Gerrit Eicker 09:38 on 9. October 2011 Permalink | Reply

      Apple: “Siri. Your wish is its command. – Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it. … Talk to Siri as you would to a person. Say something like ‘Tell my wife I’m running late.’ ‘Remind me to call the vet.’ ‘Any good burger joints around here?’ And Siri answers you. It does what you say and finds the information you need. And then it hits you. You’re actually having a conversation with your iPhone. … Siri not only understands what you say, it’s smart enough to know what you mean. So when you ask ‘Any good burger joints around here?’ Siri will reply ‘I found a number of burger restaurants near you.’ Then you can say ‘Hmm. How about tacos?’ Siri remembers that you just asked about restaurants, so it will look for Mexican restaurants in the neighborhood. And Siri is proactive, so it will question you until it finds what you’re looking for.”

      Wikipedia: “Siri is a personal assistant application for iOS. The application uses natural language processing to answer questions, make recommendations, and perform actions by delegating requests to an expanding set of web services. The iOS app is the first public product by its makers, who are focused on artificial intelligence applications. Siri was acquired by Apple Inc. on April 28, 2010. – Siri’s marketing claims include that Siri adapts to the user’s individual preferences over time and personalizes results, as well as accomplishing tasks such as making dinner reservations and reserving a cab. … Siri was founded in December 2007 by Dag Kittlaus (CEO), Adam Cheyer (VP Engineering), and Tom Gruber (CTO/VP Design), together with Norman Winarsky from SRI’s venture group. … It was announced on October 4, 2011 that Siri will be included with the iPhone 4S. The new version of Siri is deeply integrated into iOS, and offers conversational interaction with many applications, including reminders, weather, stocks, messaging, email, calendar, contacts, notes, music, clocks, web browser, Wolfram Alpha, and maps. Currently, Siri only supports English (US, UK, and Australia), German and French. … Siri is a spin-out from SRI International’s Artificial Intelligence Center, and is an offshoot of the DARPA-funded CALO project, described as perhaps the largest artificial-intelligence project ever launched.”

      TC: “The integration with iOS seems to be just as impressive as we’ve been hearing: you can ask it to remind you to call someone before you leave the office, and it’ll automatically create an entry in the Reminders app, complete with a geo-fence just to be sure. You can also ask Siri to read your queued messages to you and make an appointment in the Calendar app. – The worst part so far? Siri indeed seems to require the iPhone 4S’s extra horsepower, because it appears to be a 4S exclusive. The kicker? Siri was originally a run-of-the-mill iPhone app. What a shame. – Siri will be a beta for the time being, as it only supports English, German, and French voice input, but there are more language add-ons and tweaks to come.

      WP: “As rumored, Apple’s doing some all-new voice-control AI stuff in iOS 5. It’s called Siri, which is the name of the app Apple bought for $200 million a couple years ago. … You can also ask Siri to look things up on Wikipedia for you, and Siri can use Wolfram Alpha to do more complicated calculations. Siri’s list of capabilities is near endless, including asking it to play genres of music for you, look up something on maps, or what the weather is. Our favorite question? ‘Siri, who are you?’ Siri responds: ‘I am your humble personal assistant.’ … The bad news? All this great stuff is only available for the iPhone 4S – Apple had to do something to force an upgrade! In all seriousness, some of this AI functionality can be incredibly processor intensive, so Siri might be leaning on the A5 chip quite heavily.”

      MLS: “Siri Search, makes use of Yelp’s business ratings, thus this makes instantly makes Yelp a strong local competitor to Google Places. Yelp is now very relevant to your small business rankings. Google Places has been the big dog in local optimization or as I call it, Local Awesomeization… And your places ranking and profile completion has become very important for your local marketing.- Now, Siri, which is a virtual assistant will be able to find you anything you want… and it is using the Yelp Reviews to rank the recommendations. … Nuture your Yelp account now. Claim it, and begin getting good reviews. Local search is a science, and you have to get that information out there.

      GigaOM: “Apple’s intent when it bought Siri was rumored to be building a search engine, though Jobs defused that speculation by saying, ‘We have no plans to go into the search business. We don’t care about it – other people do it well.’ But Jobs also said earlier last year: ‘On a mobile device, search is not where it’s at, not like on the desktop. They’re (consumers are) spending all their time on these apps – they’re using apps to get to data on the internet, not generalized search.‘ – With Siri, Apple doesn’t have to get into the search game if it can use Siri to direct people to the apps, services and information they need. That’s probably not a big money-gainer for Apple, but it could put a hurt on rival Google, which relies on search advertising.

      TUAW: “Curious about the iPhone 4S’s new voice assistant feature? So were we. – [We] tracked down a set of example phrases that the new Siri voice assistant is capable of understanding. It turns out that Siri can handle many categories of voice interaction. – Without further ado, here they are, ordered by interaction category, along with Apple-supplied examples of using each category.”

      FC: “Don’t let her dulcet voice and easygoing, eager-to-please manner fool you. Behind Siri, the voice-controlled personal assistant app destined to power Apple’s iPhone 4S, lies the heart of a hardened combat veteran. That’s because the technology was spun out of the Defense Advanced Research Projects Agency (DARPA), the Pentagon’s high-tech research and development arm. … For now it can only respond to simple commands, but the technology underlying it is anything but. The problem with most speech recognition technology has been that it has a hell of a time with all-too human variations in speech – accents, dialects, intonation, enunciation, and slang. Tell it you want to hide under ‘a rock’ and it might tell you about ‘Iraq.’ Like the dream of the paperless office, which the advent of the personal computer was supposed to herald, speech recognition often makes more work than it saves. Siri promises to change all that, and you should thank the wizards at DARPA. While they didn’t create the technology, they incubated it. … I can’t wait to tell that to my Siri-powered iPhone, although I doubt it’ll know how to respond – not yet, anyhow.

      TC: “The most talked about element of … Apple event had to be Siri. The new feature of the iPhone 4S, born out of Apple’s purchase of the company by the same name in 2010, looks amazing. But one thing never mentioned during the keynote was a key piece of technology behind Siri: Nuance. – We first reported that Siri would be a key part of iOS 5 back in March. As we dug deeper, we learned that Apple and Nuance were involved in negotiations to make sure this could be a reality. You see, Siri does not work without Nuance. … So, is Nuance a part of Apple’s implementation of Siri as well? Yes. Though, don’t bother trying to get anyone to admit that. …Nuance is powering Siri. But Apple clearly struck a deal with Nuance which precludes them from talking about it. This is Apple technology, this is not about Nuance, is how I imagine Apple may put it. Apparently, Nuance is happy enough with Apple’s undoubtedly large check for this licensing agreement that they are willing to keep quiet.

      RWW: “Apple finally introduced the availability of the voice-command personal assistant app it paid $200m for today, called Siri. The military spin-off technology was both widely loved and often panned when it was available independently; it was either lovable Skynet or a fish on a bicycle, depending on who you ask. I tended towards thinking it the latter, myself. … But what do I want as a user – on my iPhone? I want Swype! Swype is a keyboard program available on almost every smartphone in the world except the iPhone. … It’s the fastest way to provide input on a mobile device. It’s fabulous and it’s incredible that Swype isn’t on iOS yet. I assume it’s because of Apple’s strict control over interface design and unwillingness to provide options in design. … Time will tell, but I don’t think Siri is going to be a killer app on the iPhone. Will it be used more than the current iPhone voice control? We’ll see.

      TUAW: “Since the iPhone 4S features the same A5 processor as the iPad 2, owners of Apple’s current-gen tablet have wondered if it’s possible that Siri, Apple’s new voice assistant, might be offered on the iPad 2. … Voice Control as it now exists on the iPhone 3GS and iPhone 4 doesn’t function on the iPad or iPad 2, but there’s a reason for that: the existing commands would be essentially useless on those devices. … On the other hand, Siri’s commands would be immensely useful on the iPad. … In fact, we’ve done some digging into Siri and found that most of the actual work of understanding voice commands gets offloaded to external servers. In essence, the iPhone 4S and its built-in processing functions determine what you said, while Apple’s servers translate that into what you meant and send that information back to your iPhone. … For the time being, Siri remains an iPhone 4S exclusive and one we have yet to test for ourselves. We look forward to putting this innovative feature under our interrogation lights once the iPhone 4S is released on October 14.

      Waxy: “In 1987, Apple released this concept video for Knowledge Navigator [the rest of the video is newer, probably circa 1996 or so, but the Knowledge Navigator part is from 1987], a voice-based assistant combined with a touchscreen tablet computer. … Based on the dates mentioned in the Knowledge Navigator video, it takes place on September 16, 2011. The date on the professor’s calendar is September 16, and he’s looking for a 2006 paper written ‘about five years ago,’ setting the year as 2011. – And … at the iPhone keynote, Apple announced Siri, a natural language-based voice assistant, would be built into iOS 5 and a core part of the new iPhone 4S. – So, 24 years ago, Apple predicted a complex natural-language voice assistant built into a touchscreen Apple device, and was less than a month off.

    • katrce 05:21 on 10. March 2012 Permalink | Reply

      hi siri

    • Baby 00:16 on 27. September 2012 Permalink | Reply

      Hi siri

    • Yo Mama 06:02 on 27. October 2012 Permalink | Reply

      Hi Siri

    • Adrianna 00:56 on 7. March 2013 Permalink | Reply

      Sometimes she has a little attitude

    • Doll 01:09 on 4. February 2014 Permalink | Reply

      Hey siri.

      how you doing today.

    • bigL 22:36 on 4. February 2014 Permalink | Reply

      Hi Siri

  • Gerrit Eicker 23:03 on 21. July 2011 Permalink
    Tags: , , , Automation Layering, CDF, CDF Player, , , , Computable Document Format, , Computational Power, , , , , , , , , , , , , , , Interactivity, , , , Knowledge Apps, Knowledge Container, Mathematica, , , Proprietary Formats, , Public Standard, , , , , , Symbolic Documents, , , , Wolfram CDF, Wolfram CDF Player   

    Computable Document Format (CDF) 

    Wolfram has released the Computable Document Format (CDF): bringing interactivity via computation; http://eicker.at/CDF

    • Gerrit Eicker 23:04 on 21. July 2011 Permalink | Reply

      Wolfram: “Today we launched our Computable Document Format, or CDF, to bring documents to life with the power of computation. – CDF binds together and refines lots of technologies and ideas from our last 20+ years into a single standard—knowledge apps, symbolic documents, automation layering, and democratized computation, to name a few. – Disparate though these might appear, they come together in one coherent aim for CDF: connecting authors and readers much better than ever before. … With CDFs we’re broadening this communication pipe with computation-powered interactivity, expanding the document medium’s richness a good deal.”

      RWW: “It isn’t simply readers who are meant to benefit from having more interactive publications. Wolfram says that the CDF is also designed to make it easier for authors and publishers to create and incorporate these knowledge apps into documents, arguing that up until now, these sorts of things have often required a knowledge of programming. CDFs can be created using the Mathematica software, and Wolfram insists that building a knowledge app is as easy as writing a macro in Excel.

      O’Reilly: “Wolfram’s tools create documents that can be shared on the Web, and are free for use by people who publish free documents. The tools can be licensed by organizations that charge for documents. Access to the tools can be on the Wolfram site (Software as a Service), or licensed and installed on your own server. – These tools look to me like a boon to educators, and I predict that all manner of publishers in the sciences and social sciences will license them. … Wolfram plans to release the format itself as what they call a ‘public standard.’ This is not the same as an open standard. … I assume Wolfram will keep strict control over the format, which draws a lot from the Mathematica language, and I doubt other companies will want to or be able to catch up to Wolfram in the sophistication of the tools they offer.”

  • Gerrit Eicker 19:24 on 29. March 2011 Permalink
    Tags: , , Autosuggestion, , , GCS, GCS 3.0, , , Interactivity, , , Local Product Availability, , , , , , , , , ,   


    Google updates Commerce Search: search quality and speed, interactivity, localisation, recommendations; http://eicker.at/GCS

  • Gerrit Eicker 06:52 on 5. September 2010 Permalink
    Tags: , , , , , , , , Interactivity, , Meet Eater, , Plants, , , , , , , ,   

    Meet Eater 

    I am Meet Eater: a real garden that feeds on social interaction. Talk to me to let me grow; http://j.mp/MeetEater

  • Gerrit Eicker 08:46 on 12. August 2010 Permalink
    Tags: , , , , , , , , , , , , , , , , Interactivity, , , , , , , , , , , , , , ,   

    Virtual Worlds and Business? 

    Korolov: Why virtual worlds like Second Life suck for business, and some solutions; http://j.mp/d8RTyS

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