MagAppZine
Digital publishing with MagAppZine: Give us 15 minutes [and a PDF]. We’ll give you an [iPad] app; http://eicker.at/MagAppZine
Tagged: iPad Magazines Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Virtual Newsstands
The struggle of magazines at newsstands continues, virtual newsstands offer a bright spot; http://eicker.at/VirtualNewsstands
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Gerrit Eicker
Daily
Helmore, Guardian: Rupert Murdoch creates iPad–only iNewspaper, the Daily, with the help of Steve Jobs; http://eicker.at/Daily
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Gerrit Eicker
Helmore, Guardian: “Rupert Murdoch, head of the media giant News Corp, and Steve Jobs, the chief executive of Apple, are preparing to unveil a new digital ‘newspaper’ called the Daily at the end of this month, according to reports in the US media. – The collaboration, which has been secretly under development in New York for several months, promises to be the world’s first ‘newspaper’ designed exclusively for new tablet-style computers such as Apple’s iPad, with a launch planned for early next year.”
Carr, NYT: “With The Daily, the News Corporation can enter the digital newsstand business in earnest with a new product that was never free on the Web and in a format for which payments are easily made. When I am on a Web browser and I bump into a pay wall, I reflexively pull back unless it is in front of something I really must have. But when I’m in the App Store on an iPad, I’m already in a commercial environment: pushing the button to spend small money on something I’d like to see or play with doesn’t seem like such a sucker’s bet. … It seems sensible to wonder: who is going to bring old habits to a new environment? The people who own or will buy an iPad have become used to a Web browser as their prism on the news, not a newspaper and its editors. The Daily will have a separate opinion section, which will seem wildly anachronistic to readers who have grown up reading news and point-of-view analysis in the same piece of digital journalism. ”
Schonfeld, TC: “From a reader’s perspective, the optimal iPad newspaper should be three things. Social: It should show you what your friends and the people you trust are reading and passing around, both within that publication and elsewhere on the Web. – Realtime: News breaks every second, and publications need to be as realtime as possible to keep up. A ‘daily’ already sounds too slow. – Local: The device knows where you are and should serve up news and information accordingly, including, weather, local news and reviews.”
TNW: “What may come as a bigger surprise is that The Guardian is claiming the project is a collaboration between Murdoch and Apple’s Steve Jobs. That’s the first we’ve heard of Jobs’ involvement and so until we hear confirmation from Apple itself, we’re not convinced. We’re sceptical because you would assume Jobs would be aware of the flood of ‘conflict of interest‘ complaints from competing iPad publications if Apple were to invest in a publication for a platform it entirely controls.”
CNET: “Apple’s role in this interesting enterprise seems to rest in offering engineering expertise, and, of course, the existence of many millions of iPads waiting to host the new iPado-o-newsthingy. … The question remains, though, as to how this iPad-o-newsthingy will be presented to the world. Will there be some concerted advertising campaign, perhaps prepared in conjunction with Apple? Will there be star writers hired whose mere name will force a significant number of the population to toss their 99 cents into the fray? (The former editor of the New York Post Page 6, Richard Johnson is, for example, already said to be on the team.)”
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Gerrit Eicker
Magazines and the iPad
Mainstream magazine publishers have a short window before independent publishers crash the iPad; http://eicker.at/s
Gerrit Eicker 19:11 on 23. August 2011 Permalink |
MagAppZine: “…is a New York, NY based company founded in 2010 by former Apple employees who teamed up with an Adobe engineer to create the ultimate digital publishing tool. – MagAppZine allows publishers to create branded apps for their publications and distribute them to the world via mobile devices like the iPad, opening up their business to a whole new audience while maintaining a lower overhead. – The company’s slogan, Publishing Gone Digital, reflects MagAppZine’s mission: to give all publications the opportunity to distribute their content in the most modern way without spending an exorbitant amount of time and money.”
MagAppZine: “The creation of your branded MagApp and deployment onto the Apple App Store [starts at $2,994].”
O’Reilly: “Is the platform targeted toward a specific kind of publisher? Paul Canetti [founder]: ‘Clearly the name brings in magazines first and foremost, but the tool itself is really applicable to all sorts of publications. Anything that can be a PDF is fair game. I have a lot of conversations with small book publishers looking to create a bookstore app on a particular topic or as a branding tool for the publisher or a specific author. It is my philosophy that you should be everywhere your readers potentially are, so when someone searches for you on the App Store, it’s you that they find.’ – How can book publishers use the platform? Canetti: ‘The bookstore app is really cool, and chunking up books into collections fits nicely under the umbrella of the app. I’m also excited to start seeing sub-divisions of books – selling chapter by chapter – or using the subscription functionality to have a sort of book club app or a series where new content is being released regularly. … We’re also rolling out a new tiered monthly pricing structure that has plans starting at $99 a month.‘”
RWW: “It’s a white label, DIY app-publishing platform that is limited to PDF uploads, website viewing in an in-app browser and in-app sales of multiple issues of any publication. It looks really well thought out, simple and accessible. The price is about to drop substantially, too with the Fall release of the 2.0 version of the service. … Can PDF-type content do well in an app store context? I’m not sure, but if I had print-style content to distribute I think I would give this service a shot. It looks much nicer, frankly, than magazine reading app platforms like Zinio or HP’s Magcloud (which I love in theory but never use in practice). I want to go directly to the magazines I want to read, not wander around some app store from the app store that’s 75% filled with magazines of questionable quality.”