Display Advertising
Joel: The future of display advertising is bigger than you think, a $200B business; http://eicker.at/DisplayAdvertising
Tagged: Location-based Advertising Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Facebook vs. Google: Advertising Duel
Facebook targets and obtains those advertisers who made Google a success: small businesses; http://eicker.at/AdvertisingDuel
Gerrit Eicker
Facebook Places: Marketing Opportunities
Facebook Places offers a bunch of marketing opportunities: Claim your place, next to your page; http://j.mp/9YwmZX
Gerrit Eicker
Foursquare: Brands Push Tips
Foursquare lets established brands push information, moving from a mere game to a location platform; http://j.mp/cjpinv
Gerrit Eicker
AdLocal
Location-based advertising is poised to become a huge growth area: AdLocal goes USA via Cirius; http://j.mp/7apIvt
TC: “One incentive that Facebook is using to encourage businesses to create a Places page is advertising. Facebook says that ‘Once you claim your Place, you’ll be able to advertise it just as you advertise your Facebook Page. To advertise your Place, click ‘I want to advertise something I have on Facebook’ in the ad creation flow and choose your Place from the drop-down menu.’ Advertising is completely self serve and seems fairly simple. Currently, you cannot target people who check-in to your Place, but a business can target people who ‘Like’ your Place page if you have performed a Page to Place merge.”
SEL: “One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and then Toyota coming out with a car with the same model name. … However from a local business standpoint the two Places are conceptually if not practically quite similar. Local businesses can claim their Places pages on both sites and use them as promotional tools in several ways. I’m not going to enumerate the relative merits or practical aspects of this comparison here; I’ll leave that for another article or articles plural. … In fact, Facebook Places may actually help Google Places rather than harm it. By raising awareness of the need to ‘claim’ your listing generally Google Places may see an increase in local business activity on its pages. Claiming your listings at both Places will be on the list of must-do local online promotions for small businesses going forward.”
FC: “With Places, not only does Facebook get to add a potentially money-spinning stream of data to all Places players (namely, your location and location habits, which is data ripe for mining for marketing), but it also gets a new network – the location database of local businesses. Facebook had data in businesses before, but the fact that it’ll now be able to geolocate them means Facebook will likely build up plans for location-sensitive advertising, tied to which particular shop you’re in (imaging a competitors ad popping up when youre checked in, offering lower prices or a promotional discount). It lets Facebook potentially build up a powerful ‘points of interest’ database, should it every feel like leaping into the personal navigation or augmented reality games. It lets Facebook’s app developers come up with creative uses for the data that we haven’t even thought about yet.”
eMarketer: “Location will give Facebook a new way to target and sell advertising. Mobile hasn’t been a part of Facebook’s ad offerings until now, but that will change. By offering ways for marketers to target Facebook users not only on the online service but also when they are on the go and using Facebook on their mobile phones, it opens up all-new avenues for interaction. In particular, Places gives local businesses a great reason to advertise on Facebook. Many of them already have a Facebook Page; by creating a new Facebook Place (essentially a page where people can check in and see who else they know who has checked in), businesses can give customers ‘the power to tell their friends about your business,’ as the Places advertising FAQ says.”