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  Gerrit Eicker 15:17 on 11. April 2011 Permalink
  Tags: .EN ( 3,425 ), Brand Building, Brand Equity ( 2 ), Brand Identifiers, Brand Identity ( 3 ), Brand Strength ( 3 ), Brand Success ( 2 ), Branding ( 189 ), Branding Strategy ( 3 ), Brands ( 197 ), Consumers ( 122 ), Customers ( 90 ), Design ( 108 ), Design Strategy ( 6 ), Designers ( 7 ), Experiments ( 12 ), Form Follows Function ( 5 ), Gedankenexperiment ( 3 ), Identity ( 64 ), Interaction Design ( 14 ), Interface Design ( 18 ), Logo, Logos ( 9 ), Marketing ( 879 ), Net ( 2,755 ), Nethnology ( 1,119 ), Organisation ( 420 ), Quotes ( 584 ), Relevance ( 22 ), Smashable, Visual Identity ( 2 ), Visualisation ( 25 ), Web ( 3,322 ), Webdesign ( 89 )   

  Smashable 

  Lindstrom: Erase the logo from your brand identifiers. Close your eyes. Reopen them. Anything left? http://eicker.at/Smashable

   
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  Gerrit Eicker 09:48 on 22. December 2010 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), BMW ( 2 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,192 ), Cinema, Communications ( 594 ), Flash Projection, Logo, Logos ( 9 ), Marketing ( 879 ), Markets ( 596 ), Serviceplan, Subliminal, Subliminal Stimuli, Tech ( 31 ), Video ( 197 )   

  Flash Projection 

  A not-so-subliminal subliminal: Flash projection of BMW makes logo appear inside eyelids; http://eicker.at/FlashProjection