Local Business
Pew: The Internet is the source that people most rely on for material about local businesses; http://eicker.at/LocalBusiness
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Gerrit Eicker
Easy Marketing is a Myth
Easy marketing is: spam, with no entry barriers, temporary, an escalation of force – expensive; http://eicker.at/EasyMarketing
Gerrit Eicker 11:29 on 17. December 2011 Permalink |
Pew: “Where people get information about restaurants and other local businesses – The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources. … The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 12 to 25, 2011, among a sample of 2,251 adults, age 18 and older.”
Pew: “People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source. – Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars. – And word of mouth, particularly among non-internet users, is also an important source of information about local businesses. … 51% turn to the internet, including: search engines (38% rely on them), specialty websites (17% rely on them), social media (3% rely on social networking sites or Twitter) … People who seek out information and news about local businesses and restaurants are a diverse and somewhat upscale group. As distinct populations, they are more likely to live in relatively well-off households – those earning $75,000 or more – and have college educations. – In addition, the 55% of adults who get information about restaurants, bars, and clubs are more likely to be women, young adults, urban, and technology adopters. – The 60% of adults who get information about other local businesses are also more likely to be tech users.”
Pew: “The 55% of all adults who get information about restaurants, bars, and clubs are disproportionately young, female, tech adaptive and upscale in educational attainment, urban. … Those who get news and information about local restaurants, bars, and clubs are also likely to be avid local news consumers who enjoy following the local scene, pay for local news in some form, and use multiple platforms to get the local information. … Those who are heavy local news junkies are considerably more likely than others to get material about local restaurants. We asked people about their use of 14 different kinds of sources to get local news and their frequency of using those platforms. When it comes to restaurant information, 71% of those who used at least six platforms monthly got news and information about local restaurants, compared with 34% of those who relied on just one or two sources.”
Pew: “Those who get information about local businesses that are not tied to eating or socializing are a diverse and somewhat upscale group. Those who get this information are more likely to have college or advanced degrees, live in relatively high-earning households, use the internet and own cell phones. They are not distinct by gender or race and ethnicity. … They are also likely to be local news and information junkies. Those who get news and information from at least six different local news platforms monthly are considerably more likely than others to get material about local businesses. … Those mobile consumers were also more likely than others to get material about local businesses: 65% of mobile local news consumers got information about local businesses, compared with 55% of others.”