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Tagged: Marketing Performance Management Toggle Comment Threads | Keyboard Shortcuts

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  Gerrit Eicker 19:42 on 24. February 2011 Permalink
  Tags: .EN ( 3,425 ), Analysis ( 94 ), Analytics ( 68 ), Brand Metrics ( 3 ), Brand Value ( 3 ), Branding ( 189 ), Branding Metrics ( 2 ), Brands ( 197 ), Business Metrics ( 5 ), Business Value ( 6 ), Communications ( 594 ), Communities ( 90 ), Community Management ( 8 ), Consumer Insights, Customer Service ( 10 ), Facebook ( 641 ), Facebook Fans ( 11 ), Insights ( 7 ), IT ( 1,958 ), Marketing ( 879 ), Marketing Performance Management, Marketing Performance Measurement ( 3 ), Metrics ( 23 ), Monitoring ( 23 ), Net ( 2,755 ), Performance ( 11 ), PR ( 175 ), Social Media ( 1,080 ), Social Media Analysis ( 34 ), Social Media Analytics ( 10 ), Social Media Management ( 25 ), Social Media Marketing ( 81 ), Social Media Marketing Metrics ( 5 ), Social Media Measurement ( 42 ), Social Media Metrics ( 21 ), Social Media Monitoring ( 23 ), Social Media Plan ( 2 ), Social Media Planning ( 2 ), Social Media ROI ( 7 ), Social Media Values ( 2 ), Twitter ( 655 ), Twitter Followers ( 20 ), Values ( 31 ), Web ( 3,322 ), Web Metrics ( 2 )   

  Social Media Metrics and ROI 

  Which social media marketing metrics matter? http://eicker.at/2f What about social media values and ROI? http://eicker.at/2g

   
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  Gerrit Eicker 07:04 on 27. September 2010 Permalink
  Tags: .EN ( 3,425 ), 2010 ( 49 ), Advertising ( 474 ), Agencies ( 6 ), Audio ( 40 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,192 ), Campaigning ( 62 ), Campaigns ( 24 ), Collaboration ( 70 ), Communications ( 594 ), Consumer-controlled Marketing, Consumers ( 122 ), Content ( 174 ), Convergence ( 16 ), Conversation ( 49 ), Creativity ( 40 ), Customisation ( 8 ), Dialog ( 82 ), Earned Media ( 2 ), Empowerment ( 6 ), Experts ( 10 ), Interpublic, Marketers ( 39 ), Marketing ( 879 ), Marketing Performance ( 2 ), Marketing Performance Management, Marketing Performance Measurement ( 3 ), Maxus, Measurement ( 37 ), Media ( 621 ), Media Agencies ( 2 ), MediaCom, MediaVest, Mindshare, MPG, Nethnology ( 1,119 ), OMD, Omnicom, Optimedia, Owned Media, Paid Media ( 2 ), Performance ( 11 ), Planning ( 3 ), Platforms ( 56 ), Predictions ( 55 ), Publicis, Quotes ( 584 ), Social Media ( 1,080 ), TargetCast, TV ( 131 ), Values ( 31 ), Video ( 197 ), Web ( 3,322 ), WPP ( 2 )   

  Media Agency Future 

  Media agency leaders: What the media agency of the future will look like; http://j.mp/9gUvYK

   
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  Gerrit Eicker 09:53 on 1. March 2010 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Analysis ( 94 ), Business ( 1,192 ), Communications ( 594 ), Culture ( 24 ), IT ( 1,958 ), Marketing ( 879 ), Marketing Performance ( 2 ), Marketing Performance Management, Marketing Performance Measurement ( 3 ), Marketing Strategy ( 10 ), Measurement ( 37 ), Media ( 621 ), Net ( 2,755 ), Organisation ( 420 ), Organisational Culture ( 30 ), Processes ( 13 ), Quotes ( 584 ), Social Media ( 1,080 ), Strategic Alignment, Strategy ( 79 ), Web ( 3,322 )   

  Marketing: New Management! 

  AdAge: Marketing performance is not an initiative; rather, it is a new way to manage marketing; http://j.mp/bQWQbE