Book Recommendations are Personal
Personal recommendations dominate book recommendations, be it printed or digital books; http://eicker.at/DigitalReading
Tagged: Marketing Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
IT-Abteilung: Integration in Kommunikation
Ist Ihre IT-Abteilung vollständig in Ihre Kommunikation integriert – oder nur Befehlsempfänger? http://SprechenSieOnline.de?
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Gerrit Eicker
Banner Ads Volume
eMarketer predicts that banner ads will increase from $7.6 billion in 2011 to $11.7B by 2015; http://eicker.at/NewsAdvertising
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carlo
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Gerrit Eicker
Well, first of all any advertising interferes. But what I really can’t second is your opinion regarding contextual advertising: if done correctly (talking about quality targeting, not quantity spamming!) you still see very high CTRs and following conversions. – With a share of 24% of all online advertising, classic banners still come second – and still grow in overall volume. In my opinion this has several, pretty simple reasons: 1. the production of banners is fast and easily done compared to rich media ads etc. 2. Being produced fast they can be iterated fast as well to get good CTRs and conversions. 3. Banners still “make an impression” compared to pure text links (SEM etc.). Branding works and still needs lots of impressions – besides all other methods of course.
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Gerrit Eicker
Banners: 24% of Total Ads Revenue
Banners make up the 2nd largest percentage of ads online: 24% of total online ads revenue; http://eicker.at/NewsAdvertising
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Gerrit Eicker
Big Data Transformation
GigaOM: 10 ways big data changes everything; http://j.mp/GTmQRw #BigData http://eicker.at/BigData
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Gerrit Eicker
Virality? Not really…
AF: Virality? Only 2% of fans share Facebook Page posts; http://j.mp/GPjzUO #ViralMarketing http://eicker.at/ViralMarketing
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Gerrit Eicker
Stride
TC: Stride, a CRM system salespeople will hate – but freelancers will love; http://j.mp/ynHb25 #CRM http://eicker.at/CRM
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Gerrit Eicker
eBooks Pricing
pC: Who should control the pricing of eBooks? Publishers or Amazon? http://j.mp/zFvCmg #eBooks http://eicker.at/eBooks
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Gerrit Eicker
Economics of Emotion
TC: The economics of emotion; http://j.mp/xLqGoF #Marketing #Nethnology http://Nethnology.com
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Gerrit Eicker
Google Plus: Biographical Data
TC: Why #GooglePlus doesn’t care if you never come back; http://j.mp/wBhNQr #Marketing http://eicker.at/GooglePlusSleepers
Banner ads, according to the latest research from couponmarketing, are the least effective media. Even if they are placed in the right context, they often negatively interfere with the target’s online behavior which is quite unique in response. The liquidity of surfing meets the concrete slab of invasive, unsexy ads. It’s an offline culture crammed into a digital one. It can’t work properly, unless reinvented from scratch. I’m thus surprised to read about such increase. May be new mkt strategies will be deployed in the future, with richer media and really interactive banners whcih go beyond the click me stage.