Females: More Time on Facebook
16% of female users and only 9% of men say that they spend more time on Facebook now; http://eicker.at/FacebookBreak
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Gerrit Eicker
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Gerrit Eicker
Girls More Mobile Than Boys
34% of girls ages 14-17 say they mostly go online using their cell phone, compared with 24% of boys; http://eicker.at/Teens2013
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Gerrit Eicker
Females More Impressed by Facebook
16% of female users and only 7% of men say that Facebook has become more important to them; http://eicker.at/FacebookBreak
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Gerrit Eicker
Social Networkers: Men vs. Women
Social networking men are more likely to ignore a problem, women are more likely to respond; http://eicker.at/Social
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Gerrit Eicker
Staying in Touch
Pew: Why do Americans use social media? – Well, obvious it’s all about staying in touch; http://eicker.at/StayingInTouch
Gerrit Eicker
State of the Blogosphere 2010
Technorati Blogosphere 2010: lines between blogs, microblogs, social networks are disappearing; http://eicker.at/Blogosphere2010
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Gerrit Eicker
Technorati: “The 2010 edition of State of the Blogosphere finds blogs in transition – no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward. Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks – even while blogs remain significantly more influential on blog content than social networks are. – The significant growth of mobile blogging is a key trend this year. Though the smartphone and tablet markets are still relatively new and most analysts expect them to grow much larger, 25% of all bloggers are already engaged in mobile blogging. And 40% of bloggers who report blogging from their smartphone or tablet say that it has changed the way they blog, encouraging shorter and more spontaneous posts. – Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media, and brands. Their impact is perhaps felt most strongly by brands, as the women and mom blogger segment is the most likely of all to blog about brands. In addition to conducting our blogger survey, we interviewed 15 of the most influential women in social media and the blogosphere. – These changes are occurring in the context of great optimism about the medium: over half of respondents plan on blogging more frequently in the future, and 43% plan on expanding the topics that they blog about. Bloggers who get revenue from blogging are generally blogging more this year than they were last year. And 48% of all bloggers believe that more people will be getting their news and entertainment from blogs in the next five years than from the traditional media. We’ve also asked consumers about their trust and attitudes toward blogs and other media: 40% agree with bloggers’ views, and their trust in mainstream media is dropping.“
Gerrit Eicker
Online Research Before Purchases
Pew: 58% of Americans perform online research on products, services they are considering to purchase; http://j.mp/9t6yVC
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Gerrit Eicker
Pew: “The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004. … Additionally, 24% of American adults say they have posted comments or reviews online about the product or services they buy, indicating a willingness to share their opinions about products and the buying experience with others. … There is no significant gender difference, with similar percentages of internet-using men (77%) and women (79%) conducting online product research. – Online African-Americans report doing product research at significantly lower rates (66%) than Whites (81%) or Hispanics (76%). – More of those in the higher income and education brackets do online product research than those in the lower brackets. Some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services. … ‘E-commerce is now a 360-degree experience for shoppers,’ noted Jansen. ‘It begins with research that in turn leads to purchases that then trigger commentary and reviews by shoppers. Every part of the online experience seems to have become second nature to internet veterans.‘”
Pew: “Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.”
Pew: “Those who say that keeping up with family members is a major consideration in their use of social networking sites are a demographically diverse group. … The primary difference on this topic pertains to gender, as female social media users are more likely than male users to cite family connections as a major reason for using these sites (72% vs. 55%). … Compared with older adults, social media users under the age of 50 are especially likely to say that these tools help them keep up with existing friends and reconnect with old ones… Women are slightly more likely than men to say that staying in touch with current friends is a major reason for using online social tools (70% vs. 63%) while parents are more likely than non-parents to say that connecting with old friends is a major reason behind their use of these sites (56% vs. 47%). … Among social media users as a whole, the ability to read comments by public figures such as politicians, celebrities or athletes does not come into play as a major factor – fully three quarters of users say that this plays no role whatsoever in their decision to use these sites. … Additionally, Twitter users are more interested in connecting with public figures than are social media users who do not use Twitter. … Very few social media users say that finding potential romantic partners or people to date plays a role in their use of these sites – overall more than eight in ten (84%) do not use these sites for that purpose at all. … (M)en are twice as likely as women to say that finding potential dating or romantic partners is a minor reason for using online social platforms (17% vs. 9%) but overall few men say that this is a major factor (just 4% do so).”