Google Analytics Social Data Hub
Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData
Tagged: Monitoring Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Social Media Metrics and ROI
Which social media marketing metrics matter? http://eicker.at/2f What about social media values and ROI? http://eicker.at/2g
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Gerrit Eicker
Metricly
Aggregated metrics‘ dashboards are gaining momentum: Metricly aggregates web metrics in one place; http://eicker.at/Metricly
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Gerrit Eicker
Digital Distraction vs. Utilisation
Growing up digital, wired for distraction; http://eicker.at/1m vs. open ideas about utilizing technology; http://eicker.at/1n
Gerrit Eicker
Socialblaze
Social media optimisation: Socialblaze launches public beta, focuses analytics, social media ROI; http://eicker.at/Socialblaze
Gerrit Eicker
TwentyFeet Stays Free
TwentyFeet, the egotracker for social media, keeps 2 services free, starts freemium model; http://eicker.at/TwentyFeet
Gerrit Eicker
Real-time Marketing
Dumenco and Ghuneim on Trendrr business intelligence: Why real-time marketing matters now; http://eicker.at/q
Gerrit Eicker
Shareable News
CNN, Pownar study: Ongoing stories, not breaking news, make content most shareable in social media; http://eicker.at/h
Gerrit Eicker
Social Media und Issues Management
Wer ist verantwortlich für Social Media, Issues im Speziellen? Eine alte Frage und Antwort: http://j.mp/IssuesManagement
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Gerrit Eicker
Integrierende Kommunikation (Juni 2004, PPS; PDF, s/w): “BizBlogs, insbesondere Mitarbeiterblogs thematischer Experten, dienen dem kontinuierlichen externen Dialog, sind systemisch dezentral und ungesteuert: Experten können Issues tatsächlich identifizieren, priorisieren und kommunikativ gegensteuern. – Der klassische Gatekeeper in Form von Journalisten wird zunächst umgangen: Kunden und Interessenten haben Foren, um direkt aus dem Unternehmen Informationen zu erhalten und Feedback zu geben. Aber auch Journalisten können auf diese Informationen zurückgreifen und erhalten einen tieferen Unternehmenseinblick. – BizBlogs dienen zeitgleich als internes Analyseinstrument der PR-Abteilung und Geschäftsführung. Issues die ‘hochkochen’ können auch zentral identifiziert und priorisiert werden. Durch das Zuführen ergänzender Aufmerksamkeit mittels temporärer PRblogs und im Rahmen der gesamten klassischen PR-Arbeit, kann frühzeitig gegengesteuert und abgefedert werden.” [Ersetze: Blog durch beliebigen Social Media-Dienst.]
Gerrit Eicker
TwentyFeet: Open for Registrations!
TwentyFeet opens its doors, challenges high-end social media analysis solutions with a low price tag; http://j.mp/93fzzc
Martin Seibert are discussing. -
Martin Seibert
Danke für die Erwähnung.
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Gerrit Eicker
Aber gern doch. ;)
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Gerrit Eicker 07:34 on 14. December 2011 Permalink |
Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”
Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”
Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscape – Advance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.”
Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.”
WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.”
SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?”
WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.“