ARD/ZDF-Onlinestudie 2011
Die ARD/ZDF-Onlinestudie 2011: 3/4 der Deutschen online, Videokonsum steigt, Teilhabe niedrig; http://eicker.at/Online2011
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Gerrit Eicker
ACSI Social Media 2011
ACSI: Social media services struggle with customer satisfaction. Facebook opens door for Google Plus; http://eicker.at/ACSISocialMedia2011
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Gerrit Eicker
ACSI: “The social media market is primed for a new player that allows users to connect with friends, according to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with customer experience analytics firm ForeSee Results. Despite a small improvement this year, Facebook (+3% to 66) is the lowest-scoring site, not only in the social media category, but of all measured companies in this report. The survey was conducted last month, before the widespread introduction of Facebook’s biggest competitor, Google+, but Facebook’s low score indicates that Google+ could easily pounce and gain market share if they can provide a superior customer experience. – ‘We don’t know yet how Google+ will fare, but what we do know is that Google is one of the highest-scoring companies in the ACSI and Facebook is one of the lowest,’ said Larry Freed, president and CEO of ForeSee Results. ‘An existing dominance of market share like Facebook has is no longer a safety net for a company that is not providing a superior customer experience.‘ – Facebook is just one story emerging from today’s report. The ACSI E-Business Report covers three categories of e-business: social media, portals and search engines, and online news. This is the twelfth annual report of its kind, allowing companies and analysts to track the performance of these organizations over time by a critical metric: customer satisfaction. – Wikipedia (+1% to 78) takes the top spot, while YouTube (+1% to 74) comes in a distant second. Myspace drops from this year’s Index because there were not enough users to create a statistically significant sample. Overall, social media is one of the lowest-scoring industries measured by the ACSI – only airlines, newspapers, and subscription television services score lower. – Google leads the search engine and portals category (up 4% to 83), but Bing follows closely, jumping an impressive 7% in one year to 82. Anything over 80 is generally considered an excellent score. Bing has grown in market share over the last year and makes up roughly 17% of the search engine market, up from 9% last year. – ‘While Google+ is the challenger to Facebook’s established dominance in the social media sphere, in the search engine wars, Google is king and Bing is hoping to be a contender,’ added Freed. ‘Last year, Google’s customer satisfaction score was three points higher than Bing’s. This year, that gap narrows to one point. Bing is showing it can challenge Google in terms of revenue, market share, and the customer experience.‘”
Gerrit Eicker
Microsoft and Facebook vs. Google
Williams: Why the Microsoft–Facebook–alliance really is a threat to Google; http://eicker.at/MicrosoftFacebook
Gerrit Eicker
The Facebook Decade
Facebook was the top-visited site in 2010; http://eicker.at/1y Goldman invests $500M, values them at $50B; http://eicker.at/1z
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Gerrit Eicker
Hitwise: “Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent). … The combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.”
TC: “Comscore also shows Facebook.com passing Google.com in visits in November but all Google sites as still having more.”
VB: “Beyond being good news from Facebook, the data seems like another sign that people are using search as their default way to navigate the Web, even when it might seem easier to just type in a URL. I would imagine that many of the people who do a search for ‘facebook.com’ probably know what Facebook’s URL is, but they typed it into a search engine (or into the search box at the top of their browser) instead.”
NYT: “Facebook, the popular social networking site, has raised $500 million from Goldman Sachs and a Russian investor in a deal that values the company at $50 billion, according to people involved in the transaction. … Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook, the hot social networking giant that is considering a possible public offering in 2012, according to people familiar with the matter.”
RWW: “What’s most important isn’t the amount of literal control over the company that the banks bought, rather it’s the valuation this gives the company and the relationship the investment fosters between Goldman and Facebook. … Goldman’s investment in Facebook is going to be great for all the industries the company’s young leaders are likely to spend their money in, including tech startups. … Thank goodness for Google and Twitter. Without them, Facebook’s control over peoples’ identities online would be virtually unchallenged. The challenge those two companies pose isn’t very strong, either. Facebook is pushing fast to make itself the default login and identity system on sites all around the web. … More Facebook may mean better feature development for users in the short term, and it may mean more ubiquity for Facebook in the medium term, but in the long term it could mean trouble for the web in general.”
GigaOM: “It’s been over a decade since Time Warner and America Online merged in a $180-billion deal, marking the peak of the Internet bubble and the beginning of a long drought for technology stocks – a drought that has arguably been broken only by Apple and Google. Now Facebook seems to be taking the lead in the next wave of tech-stock enthusiasm… While the action for Facebook and others is focused in private and secondary markets right now, however, Goldman’s involvement virtually guarantees that this will soon spill out into the public markets – if not this year, then in 2012, when Facebook is expected to do an IPO.“
Gerrit Eicker
Windows Live Spaces goes WordPress.com
WordPress.com is now the default blogging platform for Windows Live Spaces users; http://j.mp/d6uiip
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Gerrit Eicker
WordPress.com: “We’ve worked with our partners at Microsoft to create a simple migration service for Spaces bloggers to easily bring all their posts, comments, and photos to WordPress.com. – Over a six month period, beginning today, Windows Live Spaces users will have the option to move their blogs to WordPress.com. To make this possible, we’ve created a brand new importer for Windows Live Spaces to WordPress.com. New Windows Live users will also be offered a WordPress.com blog when they choose to create a new blog. … We’re very happy that Microsoft chose WordPress.com as their preferred new blogging service for Windows Live users. It’s a sign of how strong WordPress.com has become, and credit for that goes to every one of you who’s been creating here.”
WordPress.com: “WordPress.com has partnered with Windows Live Spaces to upgrade your Space to a new WordPress.com site! This article will walk you through the upgrade process step-by-step to get you started. The upgrade is very easy to use and takes only a few steps to complete.”
Windows Live: “As we looked at customers’ blogging needs and what different companies were providing, we were particularly interested in what WordPress.com is doing. They have a host of impressive capabilities – from a scalable platform and leading spam protection, to great personalization and customization. WordPress powers over 8.5% of the web, is used on over 26 million sites, and WordPress.com is seen by over 250 million people every month. Not only that, Automattic is a company filled with great people focused on improving blogging experiences. So rather than having Windows Live invest in a competing blogging service, we decided the best thing we could do for our customers was to give them a great blogging solution through WordPress.com. … We’re very excited to work with WordPress.com to give our shared customers a great experience that connects the fantastic blogging capabilities on WordPress.com with the leading communications and sharing services on Windows Live. We hope you enjoy this too, and we look forward to partnering with even more great services from around the web.”
Gerrit Eicker
Facebook: #4 Traffic Source
Hitwise: Facebook is the #4 source of visits to news and media, after Google, Yahoo, and MSN; http://j.mp/c557Bo
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Gerrit Eicker
Facebook: “At any given time, the news on your home page can consist of celebrity gossip posted by your sister, sports scores from the ESPN Page, and a political debate among your friends as they cite their favorite blogs. With so much information at your fingertips on one site, Facebook can serve as your personalized news channel.”
Hitwise: “News and Media is the #11 downstream industry after Facebook, receiving 3.69% of the social networking site’s traffic. To offer a comparison, 6% of downstream traffic from Facebook went to Shopping and Classifieds last week and 6% to Business and Finance and 15% went to Entertainment websites (YouTube in particular). … Facebook could be a major disruptor to the News and Media category. And with the Wall Street Journal already publishing content to Facebook, perhaps the social network can avoid the run-ins that Google has suffered recently with Rupert Murdoch. We will continue to watch this space.”
RWW: “Facebook is the player to watch. Facebook – the dreaded privacy-violating, Farmville-drenched, closed-data, social networking megalith (which is also fun to use and great in many ways) – could be the web’s best hope for transforming the world through the power of online syndication and subscription.”
VB: “All of the metrics services rank Facebook in the top 5 of all internet sites. The only sites that get more traffic are search engines (Google) and portals (Yahoo and MSN). Clearly the status updates Facebook users post to their pages have the power to drive large amounts of traffic to media sources when links are provided.“
Gerrit Eicker
MSN Relaunch
1/3 of all netizens visit MSN monthly: time for a relaunch and integration of Facebook and Twitter; http://j.mp/lOguV
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Gerrit Eicker
TC: “Half of their monthly visitors are already Facebook users, says Microsoft. And 15% use Twitter. So having the ability to read and create Facebook and Twitter messages right from the portal page is a good idea. For users with Silverlight, more advanced apps will be available.”
RWW: “The new site now puts a lot of emphasis on local news. The new local edition features extended weather reports, movie times, concerts, restaurant reviews and information about local gas prices. For restaurant reviews, Microsoft takes users to Bing’s local search.”
SEL: “Microsoft told me that the redesign was prompted by user feedback and a growing internal sense that the old design was cluttered and had grown stale. When I met with Microsoft we also discussed and compared the Yahoo homepage redesign of several months ago. … The new MSN will roll out globally over the next several months. Interestingly the look of the MSN portal may be slightly different country to country, depending on variables unique to each local market. Microsoft also says that it will bring the new MSN experience to mobile devices as well.”
NYT: “MSN, however, is not going nearly as far as Yahoo in its effort to integrate applications from other sources onto its home page. And unlike Yahoo and AOL, which have indicated that they plan to increase their production of original content, Microsoft will continue getting its content largely from partners like MSNBC.com and Fox Sports. ‘I wouldn’t anticipate seeing Microsoft invest in content directly,’ Bob Visse, general manager of MSN’s product management group. said.”
ClickZ: “Ad formats on the new MSN homepage include a 300×250 ‘Showcase’ format; a new horizontal top-of-page ad the company is calling ‘Sliver’; and a ‘Waterfall’ vertically oriented display ad. The Showcase ad unit was offered previously, but Microsoft has made it more prominent by removing editorial content from the space immediately surrounding the ad. MSN is also bundling these ads together for clients wishing to place synchronized executions.”
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Gerrit Eicker
AdAge: “Consider: In 2005, AOL, MSN and Yahoo accounted for a combined 30% of all time spent on the web in the U.S., according to Nielsen. Today, they account for a combined 17%. In September, the average Facebook user spends 5.5 hours on the social network per month, while MSN users spend 2 hours, Yahoo users spend 3 hours and AOL users spend 2.5 hours. – Still, the 17% share means the death of the portal has been greatly exaggerated, and MSN boasts the largest global audience of any of the three. Moreover, MSN is a key audience vehicle for Microsoft to drive adoption of technologies such as Silverlight, Internet Explorer, Windows 7 and search engine Bing.com.”
Gerrit Eicker 09:20 on 13. August 2011 Permalink |
ARD/ZDF (PDF): “73,3 Prozent der Bevölkerung (2010: 69,4%) sind mittlerweile online. Damit stieg die Zahl der Internetnutzer ab 14 Jahren in Deutschland binnen eines Jahres von 49,0 Millionen auf 51,7 Millionen. Besonders nachgefragt werden Bewegtbilder im weltweiten Netz, die 68 Prozent (2010: 65 Prozent) aller Onliner abrufen. Dabei schauen sich 29 Prozent (2010: 23 Prozent) TV-Sendungen zeitversetzt an. Der Anteil derer, die live im Netz fernsehen, liegt bei 21 Prozent (2010: 15 Prozent). Dies sind rund 19 Millionen Menschen, die zumindest gelegentlich Fernsehinhalte im Internet sehen – vier Millionen mehr als 2010. Dabei ist die Zunahme bei den 14- bis 29-Jährigen überdurchschnittlich hoch. … Auch die Nutzung sozialer Netzwerke wird immer beliebter: Bereits 43 Prozent der deutschen Internetnutzer haben ein eigenes Profil in einer Social Community angelegt (2010: 39 Prozent)… Deutlich angestiegen ist auch die mobile Nutzung: Statt 13 Prozent (2010) gehen aktuell 20 Prozent der Onliner unterwegs ins Netz. 17 Prozent der deutschen Onliner nutzen Apps auf Smartphones oder Tablet-PCs.”
ARD/ZDF (PDF): “Auch 2011 bleiben die bekannten geschlechtsspezifischen Unterschiede weitgehend erhalten: Frauen verbringen weniger Zeit im Netz als Männer. Während 82 Prozent der Männer nahezu täglich im Netz sind und dafür rund 150 Minuten täglich aufwenden, sind es nur 70 Prozent der Nutzerinnen bei durchschnittlich 123 Minuten. Männer sind grundsätzlich aktiver im Netz. Sie surfen häufiger, zeigen eine höhere Affinität zu Audio- und Videoanwendungen und nutzen ganz generell mehr und zeitaufwendigere Anwendungen als Frauen. … Nach den aktuellen Ergebnissen der ARD/ZDF- Onlinestudie 2011 entfacht die Idee des Web 2.0 als ein Netz zur aktiven Beteiligung weiterhin keine Breitenwirkung. In Bezug auf die (passive) Nutzung sind drei Web-2.0-Angebote erfolgreich: Wikipedia, Videoportale (z. B. YouTube) und private Communitys (z.B. Facebook). … Die Grundidee der aktiven Mitwirkung bleibt grundsätzlich weiterhin nur für ein Drittel der Onliner interessant. … Für über die Hälfte ihrer Nutzer ist eine private Community tagtäglicher Begleiter.”
ARD/ZDF (PDF): “80 Prozent der Onliner senden und empfangen wöchentlich E-Mails, 25 Prozent nutzen Instant-Messaging-Dienste wie ICQ, MSN Messenger oder Skype, und ein Fünftel (21 %) tauscht sich in Gesprächsforen, Newsgroups oder Chats aus … Trotz der Konkurrenz durch Web 2.0 ist die Nachfrage nach diesen Angeboten ungebrochen – Communitys reichen (noch) nicht annähernd an diese hohen Nutzungszahlen heran. Allerdings verzeichnet die ARD/ZDF-Onlinestudie aktuell erstmals sinkende Nutzungszahlen bei der elektronischen Post. – Bei den Web-2.0-Intensivnutzern, den Teenagern, scheint die Zeitenwende bereits eingeläutet. Der Austausch per privater oder beruflicher Community liegt 2011 erstmals vor der E-Mail-Kommunikation. … 12 Prozent aller Onliner, das entspricht rund 6,25 Millionen Menschen, interessieren sich sehr dafür, sich aktiv einzubringen. Erweitert man den Kreis der potenziellen Web-2.0-Interessierten um jene Onliner, die zumindest ‘etwas interessiert’ sind, sinkt das Potenzial im Vergleich zu den Vorjahren etwas und bleibt unter der 30-Prozent-Marke. … Für die überwältigende Mehrheit der Onliner ist das Produzieren von User-generated Content eher uninteressant. … Weblogs fristen weiterhin ein Schattendasein im Web-2.0-Universum. Nur 1 Prozent aller Onliner nutzt solche Webpublikationen regelmäßig mindestens einmal pro Woche.”