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Tagged: Negative Publicity Toggle Comment Threads | Keyboard Shortcuts

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  Gerrit Eicker 09:14 on 18. August 2011 Permalink
  Tags: .EN ( 3,425 ), Brand ( 14 ), Brand Connection, Brand Connections, Brand Evaluation, Brand Evaluations, Brand Failure, Brand Information, Branding ( 189 ), Brands ( 197 ), Connections ( 37 ), Consumers ( 122 ), Criticism ( 6 ), Fans ( 2 ), IT ( 1,958 ), Marketing ( 879 ), Negative Campaigning ( 2 ), Negative Publicity, Net ( 2,755 ), Nethnology ( 1,119 ), Psychology ( 7 ), Research ( 143 ), SBC, Self-affimation, Self-Brand Connections, Self-concept, Self-view, Society ( 283 ), Sociology ( 12 ), Study ( 6 ), Web ( 3,322 )   

  Fanboys 

  Study: Fanboys treat criticism of favorite brands as a threat to their positive self-view; http://eicker.at/Fanboys

   
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  Gerrit Eicker 07:38 on 7. November 2010 Permalink
  Tags: .EN ( 3,425 ), Attention ( 56 ), Awareness ( 38 ), Book Reviews, Books ( 111 ), Branding ( 189 ), Brands ( 197 ), Campaigning ( 62 ), Campaigns ( 24 ), Communications ( 594 ), Consumers ( 122 ), Customers ( 90 ), Gap, Issue Management ( 3 ), Issues ( 2 ), Logos ( 9 ), Marketing ( 879 ), Negative Campaigning ( 2 ), Negative Publicity, Net ( 2,755 ), Nethnology ( 1,119 ), PR ( 175 ), Products ( 12 ), Publicity ( 13 ), Reputation ( 54 ), Reputation Management ( 39 ), Research ( 143 ), Reviews ( 36 ), Rumours ( 74 ), Sales ( 119 ), Social Media ( 1,080 ), Studies ( 104 ), Twitter ( 655 ), Web ( 3,322 ), Word of Mouth ( 3 )   

  Negative Publicity 

  Can negative publicity help? The research says yes, under the right circumstances; http://eicker.at/NegativePublicity