The Open Web
The Internet and Web are, need, and will stay open – this gorgeous discussion proves it once again; http://eicker.at/OpenWeb
Tagged: Neutrality Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Net Neutrality and the FCC Framework
Borthwick on net neutrality, FCC: Access to broadband [is] the single most important driver of innovation; http://eicker.at/NN
Gerrit Eicker
Google Self-promotion
WSJ: Google increasingly is promoting some of its own content over that of rival websites; http://eicker.at/GoogleSelfPromotion
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Gerrit Eicker
WSJ: “The Internet giant is displaying links to its own services – such as local-business information or its Google Health service – above the links to other, non-Google content found by its search engine. … Critics include executives at travel site TripAdvisor.com, health site WebMD.com and local-business reviews sites Yelp.com and Citysearch.com, among others. … The EU received a complaint from a shopping-search site that claimed it and other similar sites saw their traffic drop after Google began promoting its own Product Search service above conventional search results. … The issue isn’t entirely new. The company for several years has used prominent links to services such as Google Finance and Google Maps to boost their popularity, with varying results.”
Google: “When someone searches for a place on Google, we still provide the usual web results linking to great sites; we simply organize those results around places to make it much faster to find what you’re looking for. For example, earlier this year we introduced Place Search to help people make more informed decisions about where to go. Place pages organize results around a particular place to help users find great sources of photos, reviews and essential facts. This makes it much easier to see and compare places and find great sites with local information.”
SEL: “The question of Google’s right to refer traffic to its own sites is once again in the center of policy debate. The European Commission is looking at this issue as part of its larger anti-trust investigation against Google. It’s also a question at the heart of the federal regulatory review of the ITA acquisition. … What are or should be Google’s ‘obligations’ to third party publishers? This is the central question it seems to me. – These are all very difficult issues and become extremely problematic at the level of execution. If regulators start intervening in Google’s ability to control its algorithm and its own SERP it sets a bad precedent and compromises Google’s ability to innovate and maybe even compete over time. … It has also been held by courts that the content of SERPs is an ‘editorial’ arena protected by the First Amendment. So hypothetically Google could only show Google-related results and still be within the law. … Google’s dominance of the market may decline in a few years. I’m not a laissez-faire, free-market lover but the market may take care of itself. Facebook and others are working on ways to discover content that don’t require conventional search-engine usage.”
TC: “Displaying local results this way is a little less in your face, but the end result is the same. In both cases, the main link still goes to the businesses’ own websites, but the Google Places links are also prominent. Either way, the message is clear to local businesses: list your profile in Google Places and you will have a better shot at appearing at the top of the first search results page. – Are these results better for users? It depends on how good are the Google Places listings. Some of them are very good, I will admit. But try any local search and I bet you will consistently get Google Places results, sometimes taking up most of page – not always at the very top, but always as a block. They can’t all be better than results for businesses which don’t happen to have a Google Places listing. Remember, Google Places is still fairly new and developing.“
Gerrit Eicker
Neutrality Test
Winer on WikiLeaks bans: The tech industry more or less failed the neutrality test; http://eicker.at/NeutralityTest
Gerrit Eicker 15:17 on 8. February 2012 Permalink |
Time: “Is Google In Danger of Being Shut Out of the Changing Internet? – The upcoming IPO of Facebook, the flak surrounding Twitter’s decision to censor some tweets, and Google’s weaker-than-expected 4th-quarter earnings all point to one of the big events of our times: The crazy, chaotic, idealistic days of the Internet are ending. … The old Internet on which Google has thrived is still there, of course, but like the wilderness it is shrinking. … The danger to Google, in other words, is that as social networking, smartphones and tablets increasingly come to dominate the Internet, Google’s chance to earn advertising revenues from searching will shrink along with its influence. … Don’t get me wrong: Google is still a force, just as Microsoft, Intel and IBM are. But they are no longer at the epicentre of the zeitgeist. Like Microsoft before it, Google can fight the good fight on many different fronts. Whether it can ever find an engine of growth capable of supplanting its core business is another question.”
Battelle: “It’s Not Wether Google’s Threatened. It’s Asking Ourselves: What Commons Do We Wish For? – If Facebook’s IPO filing does anything besides mint a lot of millionaires, it will be to shine a rather unsettling light on a fact most of us would rather not acknowledge: The web as we know it is rather like our polar ice caps: under severe, long-term attack by forces of our own creation. … We lose a commons, an ecosystem, a ‘tangled bank’ where serendipity, dirt, and iterative trial and error drive open innovation. … What kind of a world do we want to live in? As we increasingly leverage our lives through the world of digital platforms, what are the values we wish to hold in common? … No gatekeepers. The web is decentralized. Anyone can start a web site. … An ethos of the commons. The web developed over time under an ethos of community development, and most of its core software and protocols are royalty free or open source (or both). … No preset rules about how data is used. If one site collects information from or about a user of its site, that site has the right to do other things with that data… Neutrality. No one site on the web is any more or less accessible than any other site. If it’s on the web, you can find it and visit it. … Interoperability. Sites on the web share common protocols and principles, and determine independently how to work with each other. There is no centralized authority which decides who can work with who, in what way. … So, does that mean the Internet is going to become a series of walled gardens, each subject to the whims of that garden’s liege? – I don’t think so. Scroll up and look at that set of values again. I see absolutely no reason why they can not and should not be applied to how we live our lives inside the worlds of Apple, Facebook, Amazon, and the countless apps we have come to depend upon. … I believe in the open market of ideas, of companies and products and services which identify the problems I’ve outlined above, and begin to address them through innovative new approaches that solve for them. I believe in the Internet. Always have, and always will.”
Winer: “I don’t love Google but… John Battelle is right. Google defined the web that we like, and the web we like defined Google. Having Google break the contract is not just bad for Google, it’s bad for the web. – Two take-aways from this: 1. We should be more careful about who we get in bed with next time. 2. We probably should help Google survive, but only to the extent that they support the open web that we love.”
Scoble: “It’s too late for Dave Winer and John Battelle to save the common web – The lesson today, four years later, is that the common web is in grave threat, not just from Facebook’s data roach motel but from Apple’s and Amazon’s and, now, Google. … Now do you get why I really don’t care anymore? The time for a major fight was four years ago. – I understood then what was at stake. – Today? It’s too late. My wife is a great example of why: she’s addicted to Facebook and Zynga and her iPhone apps. – It’s too late to save the common web. It’s why, for the past year, I’ve given up and have put most of my blogging into Google+. I should have been spending that effort on the web commons and on RSS but it’s too late. … I’m not going back to the open web. Why? The juice isn’t there. … What’s Dave Winer’s answer? He deleted his Facebook account and is working hard to try to get people to adopt RSS again. Sorry, Dave, but Twitter is a better place to get tech news. … So, cry me a river. I’m a user. I tried to stick up for the common web in 2008. Where was the protest then? I was called an ‘edge case’ and someone who should be ignored. … Today? No, don’t put me on stage at conferences. Get regular people, like my wife, who could tell you why they don’t like the open web and, why, even, they are scared of it. … John, where were you? At least Dave has been consistently trying to keep us putting content on blogs and on RSS, which ARE the open common web. It’s just that it’s too late. We’re firmly locked back in the trunk and the day for blowing open the trunk has come and gone.”
Winer: “Scoble: I’ll go down with the ship – Then I saw the web. It meant everything to me, because now there was no Apple in my way telling me I couldn’t make programming tools because that’s something they had an exclusive on. I was able to make web content tools, and evolve them, and get them to users, and learn from our experiences, without the supervision of any corporate guys, who see our communities as nothing more than a business model. – So Scoble, you can go enjoy whatever it is you like about Facebook. I can’t imagine what that might be. I don’t use it because that would be like going back to the system that didn’t work. I’d rather work for a very small minority of free users, than try to be an approved vendor in a world controlled by a bunch of suits. For me that’s the end. I’d rather go make pottery in Italy or Slovenia. … To me Facebook already feels over. I really don’t feel like I’m missing anything. Look at it this way. There’s lots of stuff going on right now that I’m not part of. That’s the way it goes. Me and Facebook are over. It’s going to stay that way. And if I’m on a ship that’s sinking, well I’ve had a good run, and I can afford to go down with the ship, along with people who share my values. It’s a cause, I’ve discovered, that’s worth giving something up for.”
Boyd: “Facebook is the new AOL, despite the market cap. But it’s headed for a hard landing for other reasons than Winer is pushing. Facebook will fail because of the imminent rise of social operating systems – future versions of iOS, Mac OS X, and Android – which will break the Facebook monolith to bits.”
Dyson: “Is the Open Web Doomed? Open Your Eyes and Relax – I’m wading into an argument that I think may be overblown. With Facebook going public and Google threatened by apps and closed services such as FB, is the open web doomed? You might think so after reading the dueling blog posts of John Battelle, Robert Scoble and Dave Winer in the past few days. But things are a bit more complicated. … So what’s the difference between paternalism and our duty to save people from tyrants or from companies whose privacy statements are incomprehensible? If people are happy with Facebook, why should we disturb them? If the Iraqis weren’t going to topple Saddam Hussein, what right – or obligation – did we outsiders have to do so? … Of course, we can also be part of the backlash…I’m not saying don’t be part of the backlash; I’m just suggesting that the backlash will work – abetted by the march of technology and user neophilia. … Right now, we’re moving slowly from open data and APIs and standards, to a world of Facebook and apps. We’re likely to see abandonment of the DNS by consumers both because of those apps, and a tragedy of the commons where new Top-Level Domain names (.whatevers and .brands) confuse users and lead to more use of the search box or links within apps. … I don’t actually think we’re facing a world of no choices. In fact, we all have many choices … and it’s up to us to make them. Yes, many people make choices I despise, but this is the world of the long tail. Of course, the short, fat front is always more popular; it all gets homogenized and each individual gets either one central broadcast, or something so tailored he never learns anything new, as in Eli Pariser’s filter bubble… That’s exactly when some fearless entrepreneur will come along with something wild and crazy that will totally dominate everything 10 years later.”