News Industry: Undermanned and Unprepared
The news industry is more undermanned and unprepared to uncover stories, dig deep, or question; http://eicker.at/NewsMedia2013
The news industry is more undermanned and unprepared to uncover stories, dig deep, or question; http://eicker.at/NewsMedia2013
Newsrooms (USA) are below 40,000 full-time professional employees for the first time since 1978; http://eicker.at/NewsMedia2013
Estimates for newspaper newsroom cutbacks put the industry down 30% since its peak in 2000; http://eicker.at/NewsMedia2013
Static banner ads make up nearly half (46%) of all the ads on news websites; http://eicker.at/NewsAdvertising
Banners, classifieds, video, rich media are the 4 kinds of ads news sites offer advertisers; http://eicker.at/NewsAdvertising
News sites with own discount programs tend to rely on these ads more than 10% in total; http://eicker.at/NewsAdvertising
73% of news sites carry discount/coupon ads: only on 23% they make up more than 10% of all; http://eicker.at/NewsAdvertising
The 2nd biggest category of ads on news sites (18%): the financial industry; http://eicker.at/NewsAdvertising
88% of overall newspaper revenue comes from the print product versus just 12% from the Web; http://eicker.at/NewsAdvertising
The newspaper industry still relies on its print products for the majority of its ad revenues; http://eicker.at/NewsAdvertising