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  Gerrit Eicker 07:00 on 24. November 2012 Permalink
  Tags: .EN ( 3,425 ), Banners ( 16 ), Business ( 1,192 ), Business Models ( 71 ), Display Advertising ( 43 ), Links ( 82 ), News Sites, Sponsored Links, Sponsoring ( 4 ), Web ( 3,322 )   

  Sponsored Links vs. Static Banners 

  Only the WP, USA Today, and LA Times use sponsored links more than static banner ads; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 22. November 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Banners ( 16 ), Business ( 1,192 ), Display Advertising ( 43 ), Media ( 621 ), News ( 338 ), News Business ( 34 ), News Sites, Web ( 3,322 )   

  Static Banner Advertising 

  Static banner ads make up nearly half (46%) of all the ads on news websites; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 16. November 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Banners ( 16 ), Classifieds ( 10 ), News Business ( 34 ), News Sites, Rich Media ( 3 ), Video ( 197 ), Video Advertising ( 4 ), Web ( 3,322 )   

  News Sites Offers for Advertisers 

  Banners, classifieds, video, rich media are the 4 kinds of ads news sites offer advertisers; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 14. November 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Business ( 1,192 ), Couponing ( 11 ), Coupons ( 13 ), Discounts ( 2 ), Media ( 621 ), News Business ( 34 ), News Sites, Web ( 3,322 )   

  News Sites: Own Discount Programs 

  News sites with own discount programs tend to rely on these ads more than 10% in total; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 12. November 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Business ( 1,192 ), Couponing ( 11 ), Coupons ( 13 ), Discounts ( 2 ), Media ( 621 ), News Business ( 34 ), News Sites, Web ( 3,322 )   

  Discount and Coupon Advertising 

  73% of news sites carry discount/coupon ads: only on 23% they make up more than 10% of all; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 10. November 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Behavioral Advertising ( 25 ), Contextual Advertising ( 10 ), Net ( 2,755 ), Nethnology ( 1,119 ), News ( 338 ), News Sites, Targeting ( 28 ), Web ( 3,322 )   

  News Sites and Targeting 

  Only a few news sites exhibits high levels of targeting, be it behavioral or contextual; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 8. November 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Financial Industry ( 2 ), In-house Advertising ( 2 ), Net ( 2,755 ), News ( 338 ), News Business ( 34 ), News Sites, Print ( 209 ), Web ( 3,322 )   

  News Sites and the Financial Industry 

  The 2nd biggest category of ads on news sites (18%): the financial industry; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 31. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Business ( 1,192 ), Media ( 621 ), Media Business ( 7 ), Net ( 2,755 ), News Business ( 34 ), News Media ( 56 ), News Sites, Web ( 3,322 )   

  News Sites: Self Advertising 

  The biggest single advertiser on news sites is the news organisation itself or its parent; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 27. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Behavioral Targeting ( 11 ), IT ( 1,958 ), Net ( 2,755 ), News ( 338 ), News Media ( 56 ), News Sites, Targeting ( 28 ), Web ( 3,322 )   

  News Sites: No Advertising Targeting 

  The advertising on news sites tend not to be targeted based on the interests of users; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 25. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Business ( 1,192 ), Conservative, Net ( 2,755 ), News ( 338 ), News Business ( 34 ), News Media ( 56 ), News Sites, Web ( 3,322 )   

  News Sites: Standard Ads 

  Advertising news sites get appears to be standard ads that are available across many websites; http://eicker.at/NewsAdvertising