Sponsored Links vs. Static Banners
Only the WP, USA Today, and LA Times use sponsored links more than static banner ads; http://eicker.at/NewsAdvertising
Only the WP, USA Today, and LA Times use sponsored links more than static banner ads; http://eicker.at/NewsAdvertising
Static banner ads make up nearly half (46%) of all the ads on news websites; http://eicker.at/NewsAdvertising
Banners, classifieds, video, rich media are the 4 kinds of ads news sites offer advertisers; http://eicker.at/NewsAdvertising
News sites with own discount programs tend to rely on these ads more than 10% in total; http://eicker.at/NewsAdvertising
73% of news sites carry discount/coupon ads: only on 23% they make up more than 10% of all; http://eicker.at/NewsAdvertising
Only a few news sites exhibits high levels of targeting, be it behavioral or contextual; http://eicker.at/NewsAdvertising
The 2nd biggest category of ads on news sites (18%): the financial industry; http://eicker.at/NewsAdvertising
The biggest single advertiser on news sites is the news organisation itself or its parent; http://eicker.at/NewsAdvertising
The advertising on news sites tend not to be targeted based on the interests of users; http://eicker.at/NewsAdvertising
Advertising news sites get appears to be standard ads that are available across many websites; http://eicker.at/NewsAdvertising