Static Banner Advertising
Static banner ads make up nearly half (46%) of all the ads on news websites; http://eicker.at/NewsAdvertising
Tagged: News Toggle Comment Threads | Keyboard Shortcuts
-
Gerrit Eicker
-
Gerrit Eicker
Banners: 24% of Total Ads Revenue
Banners make up the 2nd largest percentage of ads online: 24% of total online ads revenue; http://eicker.at/NewsAdvertising
-
Gerrit Eicker
News Sites and Targeting
Only a few news sites exhibits high levels of targeting, be it behavioral or contextual; http://eicker.at/NewsAdvertising
-
Gerrit Eicker
News Sites and the Financial Industry
The 2nd biggest category of ads on news sites (18%): the financial industry; http://eicker.at/NewsAdvertising
-
Gerrit Eicker
Highly Targeted Advertising: Not on News Sites!
Highly targeted advertising is a key component of the business model of Google and Facebook; http://eicker.at/NewsAdvertising
-
Gerrit Eicker
News Sites: No Advertising Targeting
The advertising on news sites tend not to be targeted based on the interests of users; http://eicker.at/NewsAdvertising
-
Gerrit Eicker
News Sites: Standard Ads
Advertising news sites get appears to be standard ads that are available across many websites; http://eicker.at/NewsAdvertising
-
Gerrit Eicker
News Sites: Little Success to Move Advertisers Online
Even top news websites have little success getting advertisers from traditional platforms to move online; http://eicker.at/NewsAdvertising
-
Gerrit Eicker
News Sites: Advantage of Display Ads Growth?
Whether news sites will be able to take advantage of display ads growth is becoming less certain; http://eicker.at/NewsMedia2012
-
Gerrit Eicker
The Internet: Difficult for Old Media
If the first 15 years of the Web proved difficult, the next look only more so for old media; http://eicker.at/NewsMedia2012
