Static Banner Advertising
Static banner ads make up nearly half (46%) of all the ads on news websites; http://eicker.at/NewsAdvertising
Static banner ads make up nearly half (46%) of all the ads on news websites; http://eicker.at/NewsAdvertising
Banners make up the 2nd largest percentage of ads online: 24% of total online ads revenue; http://eicker.at/NewsAdvertising
Only a few news sites exhibits high levels of targeting, be it behavioral or contextual; http://eicker.at/NewsAdvertising
The 2nd biggest category of ads on news sites (18%): the financial industry; http://eicker.at/NewsAdvertising
Highly targeted advertising is a key component of the business model of Google and Facebook; http://eicker.at/NewsAdvertising
The advertising on news sites tend not to be targeted based on the interests of users; http://eicker.at/NewsAdvertising
Advertising news sites get appears to be standard ads that are available across many websites; http://eicker.at/NewsAdvertising
Even top news websites have little success getting advertisers from traditional platforms to move online; http://eicker.at/NewsAdvertising
Whether news sites will be able to take advantage of display ads growth is becoming less certain; http://eicker.at/NewsMedia2012
If the first 15 years of the Web proved difficult, the next look only more so for old media; http://eicker.at/NewsMedia2012