Social Media Mobile
Social networking on-the-go: U.S. mobile social media audience grows 37% in the past year; http://eicker.at/SocialMediaMobile
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Gerrit Eicker
@earlybird
Twitter goes eCommerce: @earlybird advertises exclusive offers from selected partners; http://j.mp/bY808q
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Gerrit Eicker
Twitter: “Twitter @earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account. We partner with select advertisers and retweet offers that they have crafted only for the Twitter community. Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program. … Does Twitter make money from this? – Yes, we earn revenue through our relationships with advertisers. Our focus will be to try and make these deals interesting and of value to you. We take pride in being selective about the type of deals we highlight and hope they will be an exciting way to start your day.”
NYT: “The idea borrows from private and limited-time sale sites, like Gilt, Groupon and Woot (which Amazon.com recently acquired), a recent trend in online shopping. It also takes advantage of what companies like Dell, which attributes millions of dollars in sales to posting deals on Twitter, are already doing. … The first deal will appear soon, Mr. Garrett said. They will initially be nationwide, but Twitter is considering offering deals specific to cities or countries later on. If @earlybird takes off, Twitter could become a competitor to Groupon and the many other local daily deal sites, as well as to Woot, Gilt and others.”
VB: “Twitter is taking a page from some heavily venture-backed startups in flash sales and social buying like Gilt Groupe and Groupon that offer limited-time only deals sometimes paired with built-in viral mechanics that deepen the discount if friends are recruited. It’s not clear if viral mechanics will come to play as central a role to EarlyBird as they have been for other social buying startups. Right now, it looks like a very simple first come, first served model.”
TC: “Twitter outlines that it has deals with select advertisers in place, but welcomes suggestions of a product/event sent by @reply to @earlybird. Nevertheless, since Twitter clearly looks at this like a significant potential revenue stream, they are keen on emphasizing that it will be selective about the type of deals they highlight.”
Guardian: “If early reports from Coca-Cola are anything to go by, promoting products directly through Twitter is proving a lucrative return on modest investment. Speaking to the Financial Times last week, Carol Kruse, vice-president for global interactive marketing at Coca-Cola, said the number of impressions (views of the sponsored trending topic) Coca-Cola had received in the short period from launch had been ‘phenomenal’ – 86m in 24 hours with an ‘engagement rate’ of 6%, compared with the average 0.02% of users engaging with a standard online advertisement.”
RWW: “Opt-in subscription to advertising as part of a user’s social stream is likely to be a very important model in making social media financially viable. Facebook today unveiled a radical new subscription recommendation feature that is similar if more sophisticated looking and non-commercial so far.”
TNW: “Apparently Twitter just hasn’t branched out quite enough to keep itself happy yet. Bearing that in mind, the same birds that carry away the failwhale seem to have some spare time on their hands, so they’re out scouring the Internet looking for bargains.”
RWW: “It’s a nicely poetic slide into second base when it comes to Twitter advertising. @earlybird focuses on the ‘you saw it first’ experience that is one of the main attractors of users to the Twitter service.“
Gerrit Eicker
Closely
Generate social action pages for special offers on Twitter, Facebook with Closely; http://j.mp/dfCb6p (via @pixelsebi)
Gerrit Eicker 10:28 on 22. October 2011 Permalink |
ComScore: “[R]eleased results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. – ‘Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,’ said Mark Donovan, comScore senior vice president for mobile. ‘This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.‘ … In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines. … 70 Percent of Mobile Social Networkers Posted a Status Update While on Their Mobile Device”
RWW: “While the mobile browser accounted for more visits, research shows that the social networking app audience has grown five times faster in the past year. While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year. … People are increasingly checking social networks more from their mobile devices. More than half (52.9%) read posts from organizations/brands/events. One of three mobile social networkers snagged a coupon/offer/deal, and twenty-seven percent clicked on an ad while visiting a social networking site.”
SEL: “In the US roughly 40 million mobile users access social networks (broadly defined to include blogs) on their handsets on a daily basis, according to comScore. The large number of mobile-social users comes as no surprise. Facebook previously announced it had 350 million active mobile users globally. – Google also sees mobile as a strategic front for social networking growth. The new version of Android (‘Ice Cream Sandwich’) prominently features Google+.”
AF: “The consultancy found that 70 percent of those using Facebook on mobile devices – including smartphones and tablets – posted a status update from the gizmo on the go. – Facebook earlier this year disclosed that total mobile users worldwide exceeds 350 million. The U.S. portion of this at the end of August surpassed 57.3 million, according to comScore MobiLens.”
ZDNet: “So far, there’s already some solid footing for mobile advertisers to get involved here. Mobile users accessing social networks were found to be more likely to interact with brands on those sites than not, and 52.9 percent said they read posts from organizations/brands/events. Additionally, one in three in this group said they received some kind of coupon/offer/deal, with one in four clicking on an ad while conducting mobile social networking.“