Passive Experience
GlobalWebIndex: Open web turns to packaged internet, passive experience to rise; http://eicker.at/PassiveExperience (via @rww)
Time: “The dream of Web 2.0 may be over. If a new report on internet usage is to be believed, social media has turned the internet into more of a passive experience again. … The change, the report suggests, is that social media is more about content sharing than content creation, turning users into passive consumers – or, worse, distributors – of others’ work. … Instead of a shift back towards professional/audience mode, this feels more like a blip as the landscape gets used to its new tools than anything else to me, but what do you think?”
Schachinger: A lack of competition tramples our privacy, is closing the open Internet; http://eicker.at/Competition
Lasar: How will we know when the Internet is dead? Are we moving towards two Internets? http://eicker.at/TwoInternets
Shapiro: Why the net was never really neutral anyway and how both sides are missing the point; http://j.mp/dmB7ja
Zittrain: There are moves FCC could make to create net neutrality rules in absence of a new statute; http://j.mp/cAI6qf
Schonfeld on Google-Verizon: Wireless is not different. You can not be half-open; http://j.mp/bGw6Ib
Facebook breaks with Google: continues to support net neutrality for landline and wireless networks; http://j.mp/a4Yvzb
Wired: Why Google became a carrier-humping, net neutrality surrender monkey; http://j.mp/9shFsJ (via @Siegfried.Hirsch)
Jarvis on the Google-Verizon framework: Mobile is the Internet, will soon become a meaningless word; http://j.mp/dzpbQP
Google: Open systems are profitable, but only for those who understand them well and move faster; http://j.mp/6uz0Nf
Google: “At Google we believe that open systems win. They lead to more innovation, value, and freedom of choice for consumers, and a vibrant, profitable, and competitive ecosystem for businesses. … This is counter-intuitive to the traditionally trained MBA who is taught to generate a sustainable competitive advantage by creating a closed system, making it popular, then milking it through the product life cycle. The conventional wisdom goes that companies should lock in customers to lock out competitors. … The definition of open starts with the technologies upon which the Internet was founded: open standards and open source software. … On the web, the new form of commerce is the exchange of personal information for something of value. … Trust is the most important currency online, so to build it we adhere to three principles of open information: value, transparency, and control. … Closed systems are well-defined and profitable, but only for those who control them. Open systems are chaotic and profitable, but only for those who understand them well and move faster than everyone else. Closed systems grow quickly while open systems evolve more slowly, so placing your bets on open requires the optimism, will, and means to think long term. Fortunately, at Google we have all three of these. … Open will win. It will win on the Internet and will then cascade across many walks of life: The future of government is transparency. The future of commerce is information symmetry. The future of culture is freedom. The future of science and medicine is collaboration. The future of entertainment is participation. Each of these futures depends on an open Internet.“
Gerrit Eicker 10:51 on 1. February 2011 Permalink |
GlobalWebIndex: “Social media has reached mass maturity. Today it’s no longer about massive growth but a shift of already active social consumers to ‘real-time’ technologies, such as status updates or tweets. The old view of text-based social media, defined by blogs and forums, is being surpassed, moving the impact of social media, from creating content and publishing to sharing other people’s content and ‘live’ opinions about real-world events. In short ‘real-time’ is re-orientating consumer from creator to distributor and moving the focus to traditional media and professional content. – The open browser-based web is losing out to packaged internet platforms such as mobile apps, internet connected TVs, tablets, e-readers, pc apps, gaming and video platforms. These packaged platforms are re-engineering the internet and destroying the notion of the internet being a singular entity. Crucially for the entertainment revolution, they provide professional media with the means to create sustainable internet business models, something the economics of the browser-based web totally failed to enable. – Professional ‘traditional style’ content is now a core part of the consumer online experience. Internet platforms, for hundreds of millions of consumers, are increasingly the entertainment platform of choice. This is due to continual growth of professional content in video sites (legal and illegal), the rise of ‘real-time’, and the growth of packaged platforms.”
RWW: “The report states that in the new era of social entertainment, traditional media holds the power – a change from the ‘web 2.0’ era, when the user ruled. The report argues that this will lead to a return to passive experiences by consumers. … ‘Professionals are back in the driving seat when it comes to content,’ states the report. This, it says, will lead to the Internet eventually becoming the primary mass entertainment and content delivery platform. – While that is undoubtedly true, it’s difficult to see how the author comes to this conclusion: ‘We as consumers are going back to traditional needs and demands and seeking a more passive experience.’ – The report explains that social entertainment is far more about content sharing, than creation. It goes on to suggest that this ‘light nature of interaction’ is moving the consumer back to the passive state they were in before the Internet came along. Further, that services like Facebook and Twitter turn consumers into ‘distributors.’“