Tagged: Pageviews Toggle Comment Threads | Keyboard Shortcuts

  • Gerrit Eicker 08:40 on 3. September 2011 Permalink
    Tags: , , , , , , , , , Pageview, Pageviews, Session, Session Calculation, Session Definition, Sessions, , , , , Visitor, , , , ,   

    Google Analytics: New Source Starts New Session 

    Google Analytics now starts a new session when any traffic source value for a user changes; http://eicker.at/GASession

     
    • Gerrit Eicker 08:40 on 3. September 2011 Permalink | Reply

      Google: “Beginning today [August 11, 2011], there will be a small change [sic!] in how sessions are calculated in Google Analytics. We think this update will lead to a clearer understanding of website interactions. We also want to explain how these changes might impact your reports. … Currently, Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for a single visitor. At the end of a day. When a visitor closes their browser. – If any of these events occur, then the next pageview from the visitor will start a new session. – In the new model, Google Analytics will end a session when: More than 30 minutes have elapsed between pageviews for a single visitor. At the end of a day. When any traffic source value for the user changes. Traffic source information includes: utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, and gelid. – As before, if any of these events occur, then the next pageview from the user will be the start of a new session.”

      Kaushik: “A minor version of the butterfly effect occurred, one small change in a part of the system caused a few other smaller changes in other parts of the system. Some people freaked out. Others wondered what the fuss was all about. Still others wondered what they were going to eat for lunch. :) … Change is always hard to accept, especially when it comes with even the slightest impact on status quo. But if there has to be progress in life, then change is just the thing that puts us in a higher, more optimal orbit. It makes a better existence possible. – Go give the new data and reports a try. Thinking in a new way will require effort and brain power. But real happiness is worth it.”

      Whitaker: “As with any model, it’s not so much about being ‘right’ or ‘wrong’, but whether the model is useful. Does your model help you understand your customers a little bit better and make smarter decisions? If there is a better model then you should change to that one. – Ironically, the data causing higher visit numbers was there all along! It was just hidden due to the way Google Analytics used to count visits, pageviews, etc. Anyone remember 0 visits? … Finally, I am not a huge fan of visit-based metrics anyway. Who cares if your dear customers take 1 or 2 visits before placing an order? The main thing is that they accomplished their goals during each visit, i.e. browse in the first visit, have a cup of tea, then buy in the second visit.

c
Compose new post
j
Next post/Next comment
k
Previous post/Previous comment
r
Reply
e
Edit
o
Show/Hide comments
t
Go to top
l
Go to login
h
Show/Hide help
shift + esc
Cancel