Facebook News Feed: Relevance?
Facebook redesigns its news feed for more relevance: resistance is futile; http://eicker.at/FacebookNewsFeedRelevance
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Gerrit Eicker
Facebook: Read, Watch, Listen
Will Facebook F8 fully embrace multimedia? Read. Watch. Listen. Coming soon; http://eicker.at/FacebookReadWatchListen
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Gerrit Eicker
ATD: “Facebook will unveil its next massive initiative to socialize the Web at its f8 developer conferenceon Thursday. A key focus of this year’s annual event has been well reported: Content. – And that’s the way the social networking giant will play it at the confab, using the basic phrasing, ‘Read. Watch. Listen.‘ … Many of the implicit and explicit content sharing tools at f8 will have a precedent in those Facebook has built for gaming, according to sources familiar with Facebook’s plans. For instance, look for a live-updating sidebar of friends’ content consumption activity, just as the site offers for games, and separate from the news feed wall.”
TC: “The cat is out of the bag that Facebook is going to launchsomething big at its developer conference f8 this week. We’ve heard about the social music services that could be debuting in a few days, but as the New York Times conveyed this past weekend, Facebook is planning for ways to surface personal content better. And we’ve heard from a source that Facebook will introduce new buttons on the wall that will begin introducing some granularity to the ‘Like’ concept. We’re told these new buttons are ‘Read,’ ‘Listened,’ ‘Watched.’ The network will also soon launch new social commerce buttons like ‘Want‘ following the introductions of the aforementioned buttons.”
RWW: “According to reports, Facebook’s f8 developer conference this coming Thursday will have the motto ‘Read. Watch. Listen.‘ Other than reminding me of a certain tech blog’s name, this motto excites me because of the promise it holds that Facebook will fully embrace multimedia. But that has some major implications, which will affect many in the Web ecosystem. In this post we highlight 3 of the biggest potential implications. … Given my recent posts about the battle between Facebook and Google Plus, the ‘Read, Watch, Listen’ services look set to one-up Google Plus. Although who better to implement their own ‘Watch’ button than the owners of YouTube? Also Google has its own services that cover reading and listening – Google Books, Google Reader, Google Music and others – so they have a great opportunity to integrate all of those into Google Plus.”
RWW: “Facebook’s recent release strategy provides a good road map. Since the release of Google Plus, almost all of Facebook’s new features have been to counter Google’s push into its territory. Those are just reactionary moves, blips in the road. Content is going to be heavily featured at f8 and the true ground shaking updates will be announced this week. … The ‘Read‘ portion of Facebook’s announcement is perhaps the most mysterious. Yet, it has themost precedent in what Facebook has rolled out in previous years and may be tied closely with the platform’s social graph. … Facebook is already one of the top destinations for video on the Web. Most of that is shared content from the likes of YouTube, Vimeo and local news. This is going to be rolled out even further and it will likely to two-pronged – content sharing from outside of Facebook and consumption from within. … While we do not know the specific details of the ‘Listen’ products, we have clues. The primary indicators are MOG, Rdio and Spotify, all of which have been tied to Facebook over the summer. ‘Facebook Music‘ will likely be a conglomeration with MOG, Rdio and Spotify that will allow users to use Facebook as an iTunes-like streaming platform. … What does this all point to? Well, a major profile redesign could possibly be in the works to feature all of this new content. Mashable is reporting that Facebook will announce a redesign at f8 and the idea is to become ‘stickier.'”
Mashable: “Facebook plans to roll out a major redesign of user profiles at its f8 developer conference this week, Mashable has learned. – Details about the redesign are sparse, but two sources familiar with Facebook’s plans (who have asked to remain anonymous) have told us that the redesign is ‘major’ and will make Facebook profiles nexuses for consuming content.
IF: “Strengthening Broad Category Interest targeting could produce big revenue gains for Facebook. As we discussed earlier today, the Facebook Ads marketplace is inaccessible to many small businesses because they don’t have the know-how to effectively use the self-serve tool, or big enough budgets to use many of the tools and services built on the Ads API. As Broad Category Interest targeting is far easier to use than Specific Interest targeting, an improvement of the feature thanks to the ‘Read’, ‘Listened’ and ‘Watched’ buttons could help Facebook recruit this long-tail of advertisers.”
TNW: “Read: Facebook is assumed to be partnering with large online publishers like Yahoo, CNN, the Washington Post andThe Daily. – Watch: The platform will be merging with several online video hosting sites, Ooyala rumored to be one of several. – Listen: Facebook Music is coming with companies like Spotify AB and Rdio Inc. publish user activity on Facebook pages. … The Google+ vs Facebook war seems more heated than ever with Facebook putting up a good fight to maintain its lead in the world of social networking. It remains to be seen how Google+ will keep up with the seemingly impressive features Facebook has up its sleeve, and we can only watch and wait to see how it all turns out.”
Gerrit Eicker 08:14 on 22. September 2011 Permalink |
Facebook: “Starting today, it will be easier to keep up with the people in your life no matter how frequently or infrequently you’re on Facebook. … Now, News Feed will act more like your own personal newspaper. You won’t have to worry about missing important stuff. All your news will be in a single stream with the most interesting stories featured at the top. If you haven’t visited Facebook for a while, the first things you’ll see are top photos and statuses posted while you’ve been away. They’re marked with an easy-to-spot blue corner. … Ticker shows you the same stuff you were already seeing on Facebook, but it brings your conversations to life by displaying updates instantaneously.”
Guardian: “‘Lame,’ snarks Brandi Genest Weeks on the Facebook blog. ‘Quite frankly I don’t want Facebook deciding who is most important in my life. I want my news feed to just go chronologically and if I want to hide posts from someone, I will. Stop changing. You’re becoming MySpace and I left there for a reason.’ – Ouch. And 845 people ‘Liked’ Brandi’s comment. Almost 500 disgrunted Facebook users concurred with Fiona Robinson, who blasted: “NOOOO! I STILL want ‘most recent’ at the top like it used to be, so we have the OPTION of seeing what has been posted most recently instead of what Facebook deems a ‘top story’. This is total garbage. … Once the ticker is populated with my friends’ Spotify tunes, Vevo videos or Wall Street Journal stories, then I’m interested. How about you?”
RWW: “Whenever Facebook launches a major re-design, there is a user outcry. Partly that’s because Facebook is known for its clumsy and confusing design, partly it’s because people are resistant to change. This time round though, the main issue is that Facebook is trying to be something it is not: a newspaper. … Don’t get me wrong, I applaud many of the changes that Facebook has recently made and is about to make. … Lists for friends, media sharing, filtering information that you see on your homepage through the Subscribe button. All of those are features that enhance Facebook’s core purpose: to be asocial network. And just as importantly, all of those features are directly controlled by the user. Not by Facebook’s software.”
GigaOM: “The repeated use of the term ‘newspaper’ makes it obvious that Facebook wants this new feature to be about more than just seeing updates from your friend’s birthday party – and it could become especially interesting when combined with another new Facebook feature: the launch of the ‘Subscribe’ service, which allows users to follow and get updates from people or sources they are not friends with, in much the same way that Twitter does. Facebook has been promoting that feature as a way to stay connected to what celebrities and journalists are doing, and it seems likely that many of those items could wind up on the top of your ‘personal newspaper‘ thanks to the news feed changes.”
GigaOM: “The new updates show that Facebook is still in the midst of the ‘launching season’ CEO Mark Zuckerberg first discussed in June, when it announced a new video chat feature with Skype. With the company’s f8 developer conference coming up this Thursday, something tells me that Facebook still has a few more big announcements up its sleeve.”
AF: “Lest any of us mistake the redesigned news feed and official ticker launch as Facebook giving away the goods before the f8 developers conference this week, Schact said that the company has plenty of other things to announce at the annual event on Thursday. – Of course, users of Facebook will likely grumble about the changed formatting and then decide they like this layout when the next one comes through – that happens every time the site revamps its layouts.”