eBooks: Purchases Preferred
A majority of print (54%) and eBook readers (61%!) prefer to purchase their own copies; http://eicker.at/DigitalReading
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Gerrit Eicker
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Gerrit Eicker
Digital Content
43% of Americans have either read an eBook or other long-form content in digital format; http://eicker.at/DigitalReading
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Gerrit Eicker
eBooks and the Shift to Digital
The rise of eBooks is part of a larger story about a shift from printed to digital material; http://eicker.at/DigitalReading
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Gerrit Eicker
Digital Reading
How often have you read something printed during the last 12 months? Well, reading is digital; http://eicker.at/DigitalReading
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Gerrit Eicker
Pew: “25% of American Adults Own Tablet Computers – A quarter of American adults now own tablet computers, a major increase from the first measurement of tablet ownership by the Pew Research Center’s Internet and American Life Project in the late summer of 2010. In September 2010, 4% of American adults owned tablets and now 25% do, according to a survey the Project conducted from July 16-August 7, 2012.”
Pew: “21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them. … The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. Using a broader definition of e-content in a survey ending in December 2011, some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read other long-form content such as magazines, journals, and news articles in digital format on an e-book reader, tablet computer, regular computer, or cell phone.”
Pew: “Americans and their e-readers and tablets – E-book reader and tablet ownership are strongly correlated with income and education, and are also most popular with adults under age 50. In addition, women are more likely to own e-readers than men, and more parents own tablet computers than non-parents. … Kindles are the most popular type of e-reading device, and are owned by 62% of those who own e-readers. Another 22% own a Nook, making it the second most popular type.”
Pew: “The state of e-book reading – E-books are read on an array of digital devices. Somewhat surprisingly, as many people read e-books on their computers as read e-books on devices specifically made for e-book consumption. In our December 2011 survey we found that 42% of e-book readers consume their books on a computer; 41% of e-book readers consume their books on an e-book reader like a traditional Kindle or Nook. – Furthermore, 29% of those who read e-books consume e-books on their cell phones, and 23% of e-book readers consume the books on their tablet computer. Many respondents said they read e-books on the multiple digital devices they own, so those numbers don’t add up to 100%. … 30% of those who read e-content say they now spend more time reading and owners of tablets and e-book readers particularly stand out as reading more now: The digital content readers who said they were reading more stood out in several respects: 41% of tablet owners and 35% of e-reader owners said they were reading more since the advent of e-content. Fully 42% of readers of e-books said they were reading more now that long-form reading material was available in digital format. The longer people had owned an e-book reader or tablet, the more likely they were to say they were reading more: 45% of those who had owned an e-reader for more than a year said they were reading more, vs. 30% of those who had owned an e-reader for less than six months.”
Pew: “Where and how readers get their books – Meanwhile, the sphere of e-booksellers is constantly growing. It encompasses not only Amazon and traditional booksellers – many of whom have their own proprietary e-reading devices, such as Amazon’s Kindle and Barnes and Noble’s Nook-but also tech companies and makers of e-reader devices, such as Apple, Google, Sony, and Kobo. There are also many services, such as Project Gutenberg, that make e-books available for free downloads, usually because the titles are in the public domain. And smaller publishers and self-publishing companies have come into being in the digital era. … In our December 2011 survey, we found that a majority of print readers [54%] and readers of e-books [61%] prefer to purchase their own copies of these books. … Tablet owners and e-book reader owners are considerably more likely than non-owners to say they prefer to buy e-books. … Personal recommendations dominate book recommendations; logarithms, bookstore staffers, and librarians are in the picture, too: 64% of those 16 and older said they get book recommendations from family members, friends, or co-workers. … 28% said they get recommendations from online bookstores or other websites. … 23% said they get recommendations from staffers in bookstores they visit in person. … 19% said they get recommendations from librarians or library websites.”
Pew: “Libraries, patrons, and e-books – 12% of readers of e-books borrowed an e-book from the library in the past year. But a majority of Americans do not know that this service is provided by their local library. … Most e-book borrowers say libraries are very important to them and their families and they are heavy readers in all formats, including books they bought and books lent to them. E-book borrowers say they read an average [the mean number] of 29 books in the past year, compared with 23 books for readers who do not borrow e-books from a library. Perhaps more striking, the median [midpoint] figures for books reportedly read are 20 in the past year by e-book borrowers and 12 by non-borrowers. – But most in the broader public, not just e-book readers, are generally not aware they can borrow e-books from libraries. … Focusing on those who do borrow e-books from libraries, two-thirds say the selection is good at their library: 32% of e-book borrowers say the selection at their library is ‘good,’ 18% say it is ‘very good,’ and 16% say it is ‘excellent.’ Some 23% say the selection is only ‘fair,’ 4% say it is ‘poor,’ and 8% say they don’t know. … Patrons and librarians were fairly uncertain about the exact way that libraries would function in the future. Overall, most librarians from our online panel thought that the evolution of e-book reading devices and digital content has been a good thing for libraries, and all but a few thought that the evolution of e-book reading devices and digital content has been a good thing for reading in general. – Still, there was a strong sense in answers from librarians and users that significant change was inevitable, even as readers’ romance with printed books persists. Some patrons talked about libraries with fewer printed books and more public meeting and learning spaces. Some librarians struggled to see past a murky transition. There was a combination of apprehension and excitement in their answers without a clear consensus about the structure and shape of the institution.“
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Gerrit Eicker
News Sites and the Financial Industry
The 2nd biggest category of ads on news sites (18%): the financial industry; http://eicker.at/NewsAdvertising
Gerrit Eicker
Newspaper Revenue: Still From Print
88% of overall newspaper revenue comes from the print product versus just 12% from the Web; http://eicker.at/NewsAdvertising
Gerrit Eicker
Newspaper Industry: Print Ad Revenues
The newspaper industry still relies on its print products for the majority of its ad revenues; http://eicker.at/NewsAdvertising
Gerrit Eicker
Magazine Sites and In-house Ads
Magazine sites run the largest percentage of in-house ads: 50% vs. 10% in printed versions; http://eicker.at/NewsAdvertising
Gerrit Eicker
Role of the Newsweekly?
What is the role of the newsweekly in an era of 24/7 digital news and mobile devices? http://eicker.at/NewsMedia2012
Gerrit Eicker
Tablets and Magazines
Mobile devices, particularly tablets, may provide a particularly good environment for magazines; http://eicker.at/NewsMedia2012
Wir sprechen Online. 
lovesandhatesofagrumpyyoungwoman 13:23 on 1. January 2013 Permalink |
I have never really been one for the library or borrowing to be honest, I much prefer to own the book myself.
Gerrit Eicker 14:24 on 2. January 2013 Permalink |
True for printed books, but I think I might change my behaviour regarding eBooks.