Brands are Publishers
Battelle: All brands are publishers, learn how to be a good one; http://eicker.at/BrandsArePublishers
Tagged: Products Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Facebook Profile to Facebook Page Migration
Facebook starts a Page Migration tool: convert Facebook Profiles to Facebook Pages; http://eicker.at/ProfilePageMigration
Gerrit Eicker
Brand Success
Monberg: The new conditions of brand success. 1. Deliver a kick-ass product. 2. Be honest. http://eicker.at/BrandSuccess
Gerrit Eicker
Humane Brands
Joel: Brands may never be human, but they can become more humane; http://eicker.at/HumaneBrands
Gerrit Eicker
Future of Advertising
The future of advertising ( http://eicker.at/1i ) is still advertising ( http://eicker.at/1j ) and more intrusive than before.
Gerrit Eicker
Negative Publicity
Can negative publicity help? The research says yes, under the right circumstances; http://eicker.at/NegativePublicity
Gerrit Eicker
Online Research Before Purchases
Pew: 58% of Americans perform online research on products, services they are considering to purchase; http://j.mp/9t6yVC
-
Gerrit Eicker
Pew: “The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004. … Additionally, 24% of American adults say they have posted comments or reviews online about the product or services they buy, indicating a willingness to share their opinions about products and the buying experience with others. … There is no significant gender difference, with similar percentages of internet-using men (77%) and women (79%) conducting online product research. – Online African-Americans report doing product research at significantly lower rates (66%) than Whites (81%) or Hispanics (76%). – More of those in the higher income and education brackets do online product research than those in the lower brackets. Some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services. … ‘E-commerce is now a 360-degree experience for shoppers,’ noted Jansen. ‘It begins with research that in turn leads to purchases that then trigger commentary and reviews by shoppers. Every part of the online experience seems to have become second nature to internet veterans.‘”
Gerrit Eicker
Thought Leadership
Boyd: Even in a time of great noise, people are still looking for guidance; http://j.mp/bVS1nB (via @RWW)
Gerrit Eicker
Augmented Reality Business
Augmented reality for marketers and developers: research report by RWW (paid content); http://j.mp/bOcaxd
Gerrit Eicker
Best of 2009+
Lovely compilation: The 17 best best-of 2009 (and the decade) lists; http://j.mp/6p81Hb
Facebook: “Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures… Business accounts are designed for people who only want to use Facebook to administer Pages and run ad campaigns. For this reason, business accounts do not have the same features as personal accounts. … Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration. … Once you have converted your profile to a Page, you can’t revert this change. Please keep in mind that it is a violation of Facebook’s Statement of Rights and Responsibilities to maintain a profile for anything other than an individual person.”
IF: “For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The ‘Profile To Business Page Migration’ tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes. … Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook’s 5000 friend limit. It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.”
FC: “With the launch of a new migration tool, Facebook is letting single users around the world create a more business-centric, limited form of Facebook entry that allows business to have thousands of ‘fans’ rather than acting as an interactive friend resource. … A user may choose to migrate to the Pages system because while it has restrictions, such as the inability to friend people or follow the usual social networking status-update shares, it does allow you to surpass the 5,000 friend limit because followers of a Page are ‘fans’ not ‘friends.'”