Anatomy of a Tweet
RWW: How to write readable, retweetable #Tweets; http://j.mp/xFnI2E #Timing http://eicker.at/PublishingTiming
RWW: How to write readable, retweetable #Tweets; http://j.mp/xFnI2E #Timing http://eicker.at/PublishingTiming
SocialFresh: When is the best time to publish online? To achieve social shares? Traffic? http://eicker.at/PublishingTiming
RWW: “When’s the Best Time to Blog und Share? – Anyone who spends their day on the Internet inevitably wonders this question. Should I start publishing later in the day, to hit the after-work traffic? Should I publish earlier in the morning, to catch commuters while they’re on the way to work? Or is everything completely random, driven by the off-chance that a post will end up on StumbleUpon and enjoy a slightly longer tail? Social sharing widget Shareaholic looked at its 2011 data, breaking it down to the top 100 days and times for sharing. See the results in Eastern Standard Time. … As most blogs know, the best time of day for social shares is between 8am and 12pm ET. Shareaholic’s data confirms this, showing that the most shares occur at 9am ET, moments before East coasters step into their offices to start the workday. Traffic declines throughout the day, spiking back up again around 9pm, and then slowly tapering off. Evidently, the best time of day to blog for pageviews is also 9am ET.”
SF: “Great content gets shared. Right? – But does the time and day that you publish that great content affect how much it gets shared or how many times it gets viewed? … We have some awesome data from Sharaholic on top days and times for getting your content seen and shared online. … If everyone is viewing content the most at 9am EST (they actually are), make sure your content is published and ready to be viewed shortly before then. … We wanted to take a look at two main metrics, social shares and traffic. If you want to mainly grow your social presence, getting more shares might be your goal. And for many, traffic is their biggest driving force. … Thursdays win out for the day with the most sharing. Social sharing in general is somewhat unpredictable pattern wise. But Thursday wins 10% more shares than all other days. In fact, 31% of the top 100 social share days in 2011 fell on Thursday. … In general, content later in the week looks to do better with sharing. … Pageviews also progress in a predictable order. Monday was top, then Tuesday is second, then Wednesday, then Thursday. We simply view more content on Monday and less as the week goes on. … 27% of all content shares occur between 8am and 12pm EST. – There is a spike at 9am and 10am and then a decline the rest of the day. There are also smaller but significant spikes in sharing at 2pm and 9pm EST. … The best time to blog for pageviews and social shares shares a lot of common ground, unlike the best day of the week. – Blog posts get the most views between 7am and 1pm EST on weekdays. The drop off of traffic is significant after that segment. … Also, use your analytics software to see what time zones read your content when.”
SF: “How to Increase EdgeRank and Add Fans in the Facebook Timeline – Historically, social marketers have widely accepted that once-per-day posting on Facebook was the right frequency of distribution to use to engage their Facebook fans. – A recent study conducted by bit.ly makes us think twice about this assumption, finding that the average shelflife of an update on Facebook is 3.2 hours before it disappears into the timeline and is no longer visible to users. … Using two different Facebook tools, we were able to determine the peak times when the fan volume for our page was high. – The combination of EdgeRank Checker and PageLever provides us insights that tell us the peak times that allow us to get our updates in front of as many fans as possible at the times they were logging on to check Facebook. – The best fan engagement time slots found were a spike between 6am and 8am and 6pm to 11pm.“