Google Analytics: Flow Visualization
Google introduces Flow Visualization for Google Analytics: visitors flow and goal flow; http://eicker.at/GAFlowVisualization
Tagged: Real-time Analytics Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Google Analytics: Real-time
Google Analytics goes real-time, finally: What’s happening on your site right now? http://eicker.at/GoogleAnalyticsRealTime
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Gerrit Eicker
Google: “What’s happening on your site right now? – Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens. … One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic. … You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the ‘New Version’ link in the top right of Google Analytics. … We just turned the reports on for a number of you, and over the coming weeks, everyone will have access to Real-Time.”
Google: “We learned from some of our largest customers that they have some specific needs that the current version of Google Analytics can’t meet in their entirety. Today we’re addressing these needs by announcing a new option built for our largest customers: Google Analytics Premium. … Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports – Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions – Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support – Guarantees – service level agreements for data collection, processing and reporting”
RWW: “Google Analytics, the super dominant free web analytics platform, has to date offered analytics that were roughly 24 hours behind. The wait to stop waiting has come to an end and today the company announced that Google Analytics is now rolling out real-time reporting to its users. … My prediction: Google Analytics is going to become a much bigger part of the company and a much broader offering in the future than it is today. With the recent purchase of startup Postrank, Google will be able to offer real-time social media analytics soon. As the definition of the web expands into and beyond mobile, into and beyond other newly connected devices, the Google Analytics offering will expand allong with the world’s understanding of information. It will organize all that information and now it has laid the groundwork do it in real time and for a fee.”
TC: “Google Analytics, the immensely popular suite of tools that Google offers to help webmasters track their site traffic, is getting a big boost this week: the service has launched a real-time dashboard that updates with user events as they happen. – That’s a big deal, as it brings Google more in line with popular real-time analytics products like Chartbeat, which allows you to track things like how many people are currently on your site, and how much traffic each individual article has gotten in the last few minutes. … In addition to Real-Time, today the Analytics team has also announced a premium tier for enterprise companies who want more support (and datapoints tracked) than Google offers with its free service. Google says that for an unspecified price, companies will be able to get phone support, SLA guarantees, and increased data limits.”
VB: “For quite some time, Google Analytics has offered webmasters a free way to measure traffic of their sites 24 hours after the action occurs. But since real-time traffic startups like Chartbeat (a service we use) and Woopra came onto the scene, Google Analytics has looked slow in comparison. Thankfully, that’s remedied with these new stats tools, which include social media impact and campaign measurement.”
LM: “Real-Time reports do not include profile filtering. That extra processing step is currently bypassed in the interest of optimizing speed. So even if you’re looking inside a filtered profile, keep in mind that no data is being filtered out of the Real-Time reports. – Let me emphasize that this doesn’t mean that all your GA data is now real-time. Some of GA’s standard reports have deep functionality that also requires too much processing to be reported instantly. You have to look in the Real-Time reports for real-time data.”
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Gerrit Eicker
Data Markets
Valeski: Read the terms of service for social media services before you complain about privacy; http://eicker.at/DataMarkets
Gerrit Eicker
Twitter Analytics, Reputation Score
Twitter Analytics is in alpha testing ( http://eicker.at/1k ) and Twitter has a reputation score for users; http://eicker.at/1l
Gerrit Eicker 09:06 on 20. October 2011 Permalink |
Google: “[A]t Web 2.0 Summit [we] unveiled the release of ‘Flow Visualization’ in Google Analytics, a tool that allows you to analyze site insights graphically, and instantly understand how visitors flow across pages on your site. Starting this week, ‘Visitors Flow’ and ‘Goal Flow’ will be rolling out to all accounts. Other types of visualizers will be coming to Google Analytics in the coming few months, but in the meantime, here’s what you can expect from this initial release. … The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. … Goal Flow provides a graphical representation for how visitors flow through your goal steps and where they dropped off. Because the goal steps are defined by the site owner, they should reflect the important steps and page groups of interest to the site. In this first iteration, we’re supporting only URL goals, but we’ll soon be adding events and possibly other goal types. … These two views are our first step in tackling flow visualization for visitors through a site, and we look forward to hearing your feedback as all users begin experiencing it in the coming weeks. We’re excited to bring useful and beautiful tools like these to help you understand your site, so stayed tuned for more!”
SEL: “Path analysis has historically been a feature that provided little insights on user behavior, mainly because visitors behave in such non linear ways that it is hard to learn something from their paths, even when looking at aggregated data. The best option to path analysis has been to analyze micro conversions, i.e. looking at each page and trying to learn if the page has fulfilled its objective. However, the visualizations below bring some interesting approaches that will be very helpful for web analysts. … As some might recognize, the visualization used on this feature is very similar to the one created by Charles J. Mainard shown below. This image, created in a 1869 to describe Napoleon’s disastrous Russian campaign of 1812, displays several variables in a single two-dimensional image…”
LM: “I need Red Bull. Seriously, I can’t keep up with all the new features and announcement coming from Google Analytics lately. In the last few months, they’ve released a new interface, real-time data, multi-channel funnels, Google Analytics Premium, Google Webmaster Tools integration, plot rows, site speed report, new mobile reports, social media tracking, and now Flow Visualization. You can read their official announcement, but ours is much more informative [and we have video!]. … Navigation Flow: provides a graphical representation of your start/end nodes, and the paths to or from your site that your visitors follow. When you create a navigation flow, you have the option to identify a single page by URL, or to create a node that represents a group of pages whose URLs match a condition, for example, all pages whose URL contains a particular product identifier like shirts or jackets. … Sometimes, things are best explained with video. This is one of those times, so sit back, relax, and enjoy this brief tour through this new feature.“