Linden Lab
Korman: A tinfoil hat theory about Linden Lab, makers of Second Life. Part 1; http://eicker.at/LL Part 2; http://eicker.at/LL2
Korolov: If we isolate ourselves completely we will be able to see what a truly real life feels like; http://j.mp/aElIAU
Create augmented reality experiences, publish work at Layar: Hoppala! Augmentation; http://j.mp/b4aOvR (via @rashford)
Augmented reality vs. virtual reality? A Metaverse will depend on both technologies; http://j.mp/8h2iT9
Will AR surpass full virtuality? Will SL be acquired? What about interoperability? 2010 predictions: http://j.mp/7NeF4H
Haskell: “There will be increasing awareness that Augmented Reality, and not pure Virtual Reality, will be the future for what we now call virtual worlds. … By year-end 2010, 50 of the Global 1000 will have dramatically expanded their presence in Second Life, with collaboration being a key enterprise target. … There is a 30% chance of Second Life being acquired by a larger company in 2010. IBM, Microsoft, Sony, Facebook, and Google are all candidates.”
Neva: “Augmented Reality will become the hugest thing, with everybody scrambling with zealous greed to create APIs and games and features and better phones. … Linden Lab will sell itself. Note that I say ‘sell itself,’ and not ‘IPO’. There is no IPO coming, not in this recession and post-VW boom climate. Instead, LL will become a ‘partner’ to something bigger. Perhaps IBM will buy the Enterprise function and keep Lindens on as a content-creation studio, and they will keep that brand or even call themselves Nebraska or something equally stupid but they will all be Lindens.”
Gwyn: “Interop will become a reality. Don’t expect miracles before the year’s end, though. Starting just after June 2010, when the interoperability communication protocol among grids becomes an Internet standard, LL will work together with at least IBM and Intel (and possibly some large OpenSim grid co-location services – which will exclude most of the OpenSim grids people usually talk about) to allow Gold Grid Providers full interoperability with Second Life Grid.”
MJ: “2010 will see the United States further formalise taxation arrangements in regard to virtual goods. I doubt the Australian Tax Office will make any substantive rulings in the coming twelve months. – 2010 is going to see the largest MMO launch since World of Warcraft: Star Wars The Old Republic. It won’t eclipse the incumbent but it will become the solid number 2 player in the short-term, with all bets off in the longer term. – This year saw social games like Farmville take off in a big way. There’ll be some significant fatigue from users with these platforms, but there’ll also be further innovation to make them more engaging and with easier integration of virtual goods without the spam-like accompaniments that plague people’s Twitter of Facebook timelines. Overall: continuation of exponential growth, albeit not at the same level it has been the past six months.”
Frisby: “Consolidation continues throughout the first half of 2010. – Platforms with relatively simple feature sets will continue to face increased competition from free products and their more technologically complex brethren. Many will survive on one or two large clients – but as a whole they will languish with a dearth of new clients. … Entertainment Worlds continue to quietly succeed year-after-year. – I’m not talking about MMORPG games here either. The consumer entertainment virtual worlds will continue to grow, or at least will not stagnate as fast as business worlds. There.com, IMVU, Second Life will all continue to see growth – although at a smaller percentage than they have previously (5-15%). – Blue Mars will languish for the first half of 2010, but may gain serious pace in late 2010 as usability problems are fixed and average user hardware specifications continue to improve.”
Let’s hope so :) It’s nice to see how people continue to keep their optimism about VWs and their uses! It’s a technology that is approaching maturity (at least on some platforms) but it’s still so much misunderstood… for 2010, I wish that this technology starts to become better and better understood as its uses become apparent…
Indeed. Maturity rules, the hype is (mostly) over. – I’m not setting any hopes on a broader understanding as long as (old) media still hawks “Second Life” in its literal sense.
Layar shows what is around you by displaying real time digital information on top of reality; http://j.mp/4sbCwl
GigaOM: Evolution of AR and 3D in general is fostering a convergence of the real and virtual worlds; http://j.mp/XeYk7
Hoppala: “Hoppala! Augmentation provides an easy way for non-technical creatives to start experimenting with augmented reality and Layar. Create your own augmented reality experiences with just some mouse clicks and publish your work at Layar, the world‘s largest augmented reality platform. – Hoppala! Augmentation comes with a full screen map interface to place and edit augments all around the world. Upload your images and icons, audio, video and 3D multimedia content with just some mouse clicks and add it to your personalized inventory in the cloud. Hoppala! Augmentation even does the hosting for you. It simply runs in your browser, there’s no software installation required and no coding needed at all.”
Layar interview with Gardeya: “Why did you create augmentation on top of Layars API? Hoppala! Augmentation started as an internal test tool. The more layers we built, the more we needed to test certain use cases and scenarios. It turned out to be pretty unhandy to manually edit some source code everytime we wanted to check the effect of some parameter changes. So we created a graphical user interface. During that time we met a lot of people who told us they would so much like to step into AR and Layar but just don’t know how to do it technically. Our goal was to open AR content creation to non-technical people. – Why should non-technical people use your tools, next to the fact that it’s easy? With Hoppala! Augmentation non-technical people can concentrate on their strengths and just be creative. That’s why Hoppala! Augmentation provides all the multimedia features supported by Layar, e.g. audio, video and 3D. Finally there is no more technical hurdle in the way. Everybody can create an account and start experimenting immediately. And it’s free!”
RWW: “When content management systems (CMS) like WordPress and Blogger hit the Web several years ago, the Internet entered a new age where it became quick and easy for anyone with a computer to contribute content. This week, augmented reality (AR) took a significant step toward becoming more like the read/write Web with the launch of an online mobile AR CMS for creating content on the Layar platform. – ‘Augmentation’ – a Web-based tool for generating mobile AR content – was created by Layar Partner Network member Hoppala. With a Layar developer account, users of Augmentation can easily and instantaneously place their content in Layar with zero code and a few clicks on a map. Custom icons, images, audio, video and 3D content can all be added by way of a full screen map interface, and Hoppala will even host all of the data. … Hoppala’s Augmentation tool is a great next step for AR content creation, as it lets users focus on creating great content, not on the complex technical aspects of AR. That said, it signals the beginning of a new era for AR as content creation is as easy as hosting a blog. As augmented reality matures, the platforms through which we use it must mature as well.“