Local Business is Online
People looking for information about local restaurants and businesses rely on the Internet; http://eicker.at/LocalBusiness
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Gerrit Eicker
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Gerrit Eicker
Local Business
Pew: The Internet is the source that people most rely on for material about local businesses; http://eicker.at/LocalBusiness
Gerrit Eicker
Localisation
Pew: How people learn about their local community. Topics, Newspapers, TV news, Internet; http://eicker.at/Localisation
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Gerrit Eicker
Pew: “Contrary to much of the conventional understanding of how people learn about their communities, Americans turn to a wide range of platforms to get local news and information, and where they turn varies considerably depending on the subject matter and their age… Most Americans, including more tech-savvy adults under age 40, also use a blend of both new and traditional sources to get their information. Overall, the picture revealed by the data is that of a richer and more nuanced ecosystem of community news and information than researchers have previously identified.”
Pew: “The local news and information environment is changing in ways that most people believe makes it easier for them to get the specific information they want about their communities. More than half of Americans (55%) say it is easier today to get the local information they want than it was five years ago. … Top Popularity of Different Local Topics: Weather (89%), Breaking News (80%), Politics/Campaigns/Elections (67%), Crime, Arts/Cultural events, Local Business, Schools/Education, Community/Neighborhood events, Restaurants/Clubs/Bars, Traffic/Transportation, Taxes/Tax issues, Housing/Real estate, Government activities, Job openings, Social services, Zoning/Building/Development”
Pew: “The survey indicated that newspapers play a far more complex role in the civic life of communities than many Americans believe. … Younger adults, age 18-29, were especially unconcerned. Fully 75% say their ability to get local information would not be affected in a major way by the absence of their local paper. … [W]hen asked about specific local topics and which sources they rely on for that information, it turns out that many adults are quite reliant on newspapers and their websites.”
Pew: “Local TV (which for the purposes of this survey includes both televised broadcasts and local television websites) is the most popular source for the two topics that almost everyone is interested in – weather and breaking news.”
Pew: “The internet has already surpassed newspapers as a source Americans turn to for national and international news. The findings from this survey now show its emerging role as a source for local news and information as well. … Among the 79% of Americans who are online, the internet is an even more significant source for local news and information. Looking just at this group, the internet is the first or second most important source for 15 of the 16 local topics examined.”
Pew: “Two other factors seem to drive people to the internet when it comes to getting information about local subjects: mobile connections via smartphones or tablet computers and participation in the digital environment by sharing or creating local material themselves.”
Pew: “In addition to the three biggest media platforms – newspapers, television and the internet – the local news and information ecosystem involves a complex mix of other sources as well. And for several local topics, citizen-based systems such as word of mouth (which does not include online social networking), print newsletters and bulletins, and the local government itself make appearances as sources that some residents rely upon.”
Gerrit Eicker
Google Acquires Zagat
Zagat got googled: Google acquires Zagat Survey, restaurant ratings and reviews since 1979; http://eicker.at/GoogleZagat
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Gerrit Eicker
Nina and Tim Zagat: “Zagat got googled – We are writing to share the most exciting news in our 32 years in business. Zagat Survey has been acquired by another great company, Google. – From the beginning, Zagat Survey has empowered people by providing a vehicle for them to express their opinions. After spending time with Google senior management discussing our mutual goals, we know they share our belief in user-generated content and our commitment to accuracy and fairness in providing users with the information needed to make smart decisions about where to eat, shop and travel. – It is a testament to the knowledgeable consumers who contribute their opinions that Zagat Survey has become an internationally respected symbol of quality. Their experiences, distilled into numerical ratings and concise, witty, quote-filled reviews, will continue to provide accurate guidance for a wide range of leisure activities.”
Google, Mayer: “I’m thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering – delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world. – With Zagat, we gain a world-class team that has more experience in consumer based-surveys, recommendations and reviews than anyone else in the industry. …I’m incredibly excited to collaborate with Zagat to bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trusted reputation and wealth of experience to our users.”
pC: “Google … is expanding its push into local content with its acquisition of Zagat, which started out as a New York City restaurant guide in 1979 and now publishes guides in 13 categories and over 100 cities. It’s good news for Zagat, which unsuccessfully put itself up for sale in January 2008, pulling itself off the market six months later when there were no buyers. … Zagat has tried to develop its mobile business. Its app, which costs $9.99 per year, was one of the founding iPad apps. The company announced a partnership with Foursquare for a ‘foodie’ badge in 2010 and also partnered with Foodspotting to use that company’s data and photos. … In the past, Google has resisted the characterization of itself as a content company, but this is a major push into local content for sure.”
SEL: “This is huge news for Google (capital ‘H’) and for local. Google is a content publisher now and the content that Zagat brings arguably closes the gap between Google Places and Yelp. We’ll have to see the implementation. … Beyond restaurants, Zagat also offers ratings and revenues of entertainment venues, wine and travel. The online version of the site has developed a community as well; so there’s a social networking dimension to this acquisition as well as content that Google is buying. … I spoke with Google’s Marissa Mayer and Tim Zagat. They told me that nothing would change in the near term; Google will continue to publish the guides and maintain the subscription product. I asked if Zagat reviews would be imported into Google Places and Google’s response was non-committal. Of course they will; that’s the point of this transaction: the content.”
RWW: “The Google local apps are still relatively barebones compared to dedicated competitors like Yelp and Foursquare. Even recent additions to Google’s dominant Maps tools haven’t made it to mobile yet. But this acquisition, along with Google’s purchase of The Dealmap last month, reveal Google’s hand in the local recommendations game, and it looks like a flush.”
VB: “The move is a major blow to user-generated reviews website Yelp, which competes with Google Places and Zagat. Google failed to acquire Yelp back in late 2009, with Yelp reportedly walking away from a $550 million deal. Google further distanced itself from Yelp when it removed Yelp’s reviews from Google Places in mid-2010.”
TNW: “I see this as a much more powerful play than just local offerings. This, combined with Google’s purchase of ITA and its hotel reviews puts the company firmly into the travel business, with more offerings than almost anyone else in the business.”
Lowe: “All of the restaurant reviews on Yelp could fill 16,894 Zagat guides, and only 26% of businesses reviewed on Yelp are restaurants. Congrats?“
Gerrit Eicker
Facebook Questions
Facebook revamps Questions, focuses on answers by friends not strangers. A threat for Quora? http://eicker.at/FacebookQuestions
Pew: “Where people get information about restaurants and other local businesses – The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources. … The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 12 to 25, 2011, among a sample of 2,251 adults, age 18 and older.”
Pew: “People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source. – Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars. – And word of mouth, particularly among non-internet users, is also an important source of information about local businesses. … 51% turn to the internet, including: search engines (38% rely on them), specialty websites (17% rely on them), social media (3% rely on social networking sites or Twitter) … People who seek out information and news about local businesses and restaurants are a diverse and somewhat upscale group. As distinct populations, they are more likely to live in relatively well-off households – those earning $75,000 or more – and have college educations. – In addition, the 55% of adults who get information about restaurants, bars, and clubs are more likely to be women, young adults, urban, and technology adopters. – The 60% of adults who get information about other local businesses are also more likely to be tech users.”
Pew: “The 55% of all adults who get information about restaurants, bars, and clubs are disproportionately young, female, tech adaptive and upscale in educational attainment, urban. … Those who get news and information about local restaurants, bars, and clubs are also likely to be avid local news consumers who enjoy following the local scene, pay for local news in some form, and use multiple platforms to get the local information. … Those who are heavy local news junkies are considerably more likely than others to get material about local restaurants. We asked people about their use of 14 different kinds of sources to get local news and their frequency of using those platforms. When it comes to restaurant information, 71% of those who used at least six platforms monthly got news and information about local restaurants, compared with 34% of those who relied on just one or two sources.”
Pew: “Those who get information about local businesses that are not tied to eating or socializing are a diverse and somewhat upscale group. Those who get this information are more likely to have college or advanced degrees, live in relatively high-earning households, use the internet and own cell phones. They are not distinct by gender or race and ethnicity. … They are also likely to be local news and information junkies. Those who get news and information from at least six different local news platforms monthly are considerably more likely than others to get material about local businesses. … Those mobile consumers were also more likely than others to get material about local businesses: 65% of mobile local news consumers got information about local businesses, compared with 55% of others.”