It’s a Facebook World
ComScore: It’s a social world. – The deeper truth: It’s a Facebook world – except of Japan; http://eicker.at/FacebookWorld
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Gerrit Eicker
Global Media Consumption
AdAge: 10 trends that are shaping global media consumption; http://eicker.at/GobalMediaConsumption
Gerrit Eicker 15:21 on 9. January 2012 Permalink |
ComScore: “It’s a Social World – Over the past few years, social networks have evolved to become an integral part of the online experience, providing the means for users to facilitate offline connections and build new ones online. In the process, social networks have shaped the way we communicate and have even cultivated new social behaviors. Indisputably, the way we keep in touch with friends, find recommendations, and share ideas with others has changed with the advent of social networking. – Social Networking is the most popular online activity worldwide – In October 2011, 1.2 billion users around the world visited social networking sites, accounting for 82 percent of the world’s population. Nearly 1 in every 5 minutes spent online around the world is now spent on social networking sites, making Social Networking the most popular content category in engagement worldwide. – Microblogging has emerged as a disruptive new force in social networking – Microblogging, a way of communicating through short-form content, has emerged as a leading social networking platform over the past few years, led by Twitter. In October 2011, Twitter reached 1 in 10 worldwide Internet users, reflecting its emergence as a leading global social network. Other microblogging platforms on the rise are Tumblr and Sina Weibo. – Mobile devices are fueling the social addiction – As mobile devices provide users with the means to connect on-the-go and interact in real-time, they show promise in taking social networking even further. Nearly one third of the U.S. mobile population age 13 and older accessed social networking sites at least once in October 2011. Across five leading markets in Europe, nearly a quarter of the mobile population reported doing so as well. With smartphones driving even more frequent social networking use through apps and the emergence of tablets, we expect mobile social networking to be the wave of the future.”
ComScore Slides: “It’s a Social World – Top 10 Need-to-Knows about Social Networking and Where It’s Headed: 1. Social networking is the most popular online activity worldwide. 2. Social networking behavior both transcends and reflects regional differences around the world. 3. The importance of Facebook cannot be overstated. 4. Microblogging has emerged as a disruptive new force in social networking. 5. Local social networks are making inroads globally. 6. It’s not just young people using social networking anymore – it’s everyone. 7. ‘Digital natives’ suggest communications are going social. 8. Social networking leads in online display advertising in the U.S., but lags in share of dollars. 9. The next disrupters have yet to be decided. 10. Mobile devices are fueling the social addiction.”
BI: “The Only Seven Countries In The World Where Facebook Isn’t The Most Popular Social Network – Facebook is on its way to global domination, but there are still seven major markets where it is not the leading social network, according to a new report from comScore. – We’ve included charts showing how Facebook compares to its rivals in these markets. – Before you click through to take a look, here are some stunning stats on Facebook’s reach from comScore: In October of last year, Facebook reached 55% of the world’s online audience, accounted for 3 of every 4 minutes spent social networking, and accounted for 1 of every 7 minutes on the web. – It’s the number one social network in 33 out of the 40 markets comScore tracks. Here’s a look at those seven other markets…”
TS: “Japan is the only country in the world where Twitter has a higher number of monthly unique visitors than Facebook, that’s according to Business Insider quoting comScore data. – In no other country tracked by comScore analytics has Twitter more visitors than Facebook – although, there are still an estimated seven countries where Facebook has yet to dominate, losing out to the likes of Orkut and other regional networks. … The seven countries where Facebook is not the most popular network are Brazil, China, Japan, Russia, Poland, South Korea and Vietnam, although conflicting reports suggest that Facebook may have actually overtaken Orkut in Brazil recently. – Data from Google Ad Planner adds weights to comScore’s analysis, suggesting that in Japan, as of November 2011, Facebook had reached 19 million unique monthly visitors while Twitter had reached 21 million.”
AdAge: “Japan Lags World in Social-Media Adoption – The Japanese have gained a reputation as rapacious consumers of anything new that technology has to offer. But that doesn’t include social media, according to a new study from ComScore. – Just 58% of Japanese internet users use social media, which is especially striking since 41 out of the 43 markets ComScore studied had social-media penetration of 85% or higher. (The only other outlier with 53% was China, which blocks access to Facebook, though local social networks RenRen and Sina Weibo are popular.) … A recent Forrester report on global social-media adoption paints a similar picture, stating that just 28% of Japanese internet users visit social-media sites on a monthly basis, which is one-third the rate of metropolitan China, including Hong Kong, Shanghai and Beijing, where penetration is extremely high. ‘Only 13% of online Japanese adults visit Facebook on a monthly basis, while social-media sites such as Mixi or Twitter fit Japanese internet users’ preference for anonymity and have been more successful in attracting them,’ according to the report.”