Nimble
Turn your social communities into customers: Nimble social CRM platform for unified communications; http://eicker.at/Nimble
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Gerrit Eicker
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Gerrit Eicker
Social CRM (SCRM)
Gartner: The market for Social CRM [SCRM] is on pace to surpass $1B in revenue by year-end 2012; http://eicker.at/SCRM
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Gerrit Eicker
Wikipedia: “Social CRM is use of social media services, techniques and technology to enable organisations to engage with their customers. As an emerging discipline, interpretations of Social CRM vary, but the most frequently quoted definition is from Paul Greenberg: ‘Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.‘ – Social CRM is often used as a synonym for Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly. However, this is too narrow an interpretation, as Social CRM also includes customer communities managed by the organisation themselves.”
Greenberg: “What this means is that SCRM is an extension of CRM, not a replacement for CRM. Its a dramatic change in what it adds to the features, functions and characteristics of CRM but it is still based on the time honored principle that a business needs its customers and prefers them profitable and that same business needs to run itself effectively too. – The transformation that’s sparked the need for Social CRM seems to have occurred in 2004. It has been a social revolution in how we communicate, not a revolution in how we do business per se. All institutions that humans interact with have been affected by things like the cellphone/smartphone, the new social web tools and the instant availability of information in an aggregated and organized way that provides intelligence to the person on the street, not just the enterprise.”
Gartner: “The worldwide social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million in 2010… Worldwide social CRM is projected to total $820 million in 2011. … Until recently, many companies have treated social CRM as a series of experiments and tactical purchases. Few have a social CRM strategy or established metrics to measure its effect on hard business results. Different departments, employees and managers implement different types of applications for different purposes… The need for integration will favor more-traditional CRM vendors that add social capabilities. Integration did not matter much when enterprises were just experimenting with social CRM… [C]ompanies are asking for the integration of social data with other customer data within sales, marketing and customer service processes, which will require the integration of social CRM with applications such as a knowledgebase for customer service, multichannel campaign management, sales force automation or e-commerce, Web content and Web analytic applications, master data management, and even back-office applications.”
TC: “While the market is clearly competitive, Gartner says that certain factors can help differentiate Social CRM offerings, including interoperation between public social networks and internal collaborative communities, integration with established CRM products, analytics and more. – There’s no doubt that there is growth in the social enterprise in general. And there’s a lot of movement already taking place in the space. Jive just filed for a $100 million IPO, and Salesforce is making big bets on the space with Chatter.”
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Gerrit Eicker
Yammer Goes Salesforce
WSJ: Yammer and Salesforce start collaborating regarding activity streams; http://eicker.at/YammerSalesforce
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Gerrit Eicker
WSJ: “Today Yammer will announce that it will work with another application, and it’s a big one: Salesforce.com. The folks at Yammer used Force.com, Salesforce’s development platform, and Yammer’s own API, to grab activity stream data from within Salesforce. Sales leads, deals, marketing campaigns and all sorts of other activity that gets entered into Salesforce.com become objects that can appear directly within a Yammer stream, which is essentially as easy to keep track of and interact with as a Facebook stream. … In fact, a Facebook stream is exactly what Yammer CEO David Sacks compares it to. ‘A few months ago we released an activity stream API that lets any application push activity stories into Yammer, the same way that Zynga can push items like the latest Mafia Wars score into your Facebook stream,’ he says. … The comparison to Facebook is no accident: Yammer’s technology is based on Facebook’s Open Graph protocol.“
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Gerrit Eicker
RWW: “Yammer combined its APIs and Force.com to grab the activity stream information from within Salesforce, so that these objects can now be a part of the Yammer activity stream. … Now, those astute readers may realize that Salesforce has its own activity stream microblogging thing called Chatter, doesn’t this duplicate the function? Yes it does. But the bigger issue here is that Yammer is integrating things like crazy, before other software tools put their own activity streams inside their apps, just as Salesforce has done. Yammer is adding 200,000 customers a month, according to some press sources, and now stands at three million total customers, with half a million paid ones.”
VB: “Yammer is taking a shotgun approach to gathering data through partnerships instead of building up internal tools. Box.net, another enterprise 2.0 company, fleshes out its cloud storage product by integrating applications from the likes of Salesforce.com and Google to make its software more useful for enterprise companies. Yammer still intends to integrate with other enterprise companies that also have open APIs. …Yammer, which has 3 million verified corporate users. Around 80 percent of the largest companies in the world on the Fortune 500 list have deployed the enterprise social network. It’s one of a number of stars in the enterprise 2.0 space – along with companies like collaboration service Huddle and cloud storage provider Box.net – that are taking lessons learned from Web 2.0 applications like Twitter and Facebook to the enterprise.”
Gerrit Eicker
Metricly
Aggregated metrics‘ dashboards are gaining momentum: Metricly aggregates web metrics in one place; http://eicker.at/Metricly
Gerrit Eicker
Agil?!
Herwarth von Bittenfeld: Die agile Revolution. Was bringt die Umstellung von klassisch auf agil? http://j.mp/cp5no8
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Gerrit Eicker
Herwarth von Bittenfeld: “Was bringt die Umstellung von einem klassischen Wasserfallmodell in der Softwareentwicklung auf agile Prinzipien? Sie kann bei konsequenter Durchführung geradezu einer Revolution gleichen, wie ich mit zwei Fallbeispielen zeigen möchte.”
Wasserfallmodell: “Das Wasserfallmodell ist ein lineares (nicht-iteratives) Vorgehensmodell in der Softwareentwicklung, bei dem der Softwareentwicklungsprozess in Phasen organisiert wird. Dabei gehen die Phasenergebnisse wie bei einem Wasserfall immer als bindende Vorgaben für die nächst tiefere Phase ein. – Im Wasserfallmodell hat jede Phase vordefinierte Start- und Endpunkte mit eindeutig definierten Ergebnissen. In Meilensteinsitzungen am jeweiligen Phasenende werden die Ergebnisdokumente verabschiedet. Zu den wichtigsten Dokumenten zählen dabei das Lastenheft sowie das Pflichtenheft. In der betrieblichen Praxis gibt es viele Varianten des reinen Modells. Es ist aber das traditionell am weitesten verbreitete Vorgehensmodell. – Der Name ‘Wasserfall’ kommt von der häufig gewählten grafischen Darstellung der fünf bis sechs als Kaskade angeordneten Phasen.”
Agile Softwareentwicklung: “Agile Softwareentwicklung ist der Oberbegriff für den Einsatz von Agilität (lat. agilis ‚flink, beweglich‘) in der Softwareentwicklung. Je nach Kontext bezieht sich der Begriff auf Teilbereiche der Softwareentwicklung – wie im Fall von Agile Modeling – oder auf den gesamten Softwareentwicklungsprozess – exemplarisch sei Extreme Programming angeführt. Agile Softwareentwicklung versucht mit geringem bürokratischen Aufwand und wenigen Regeln auszukommen. – Das Ziel Agiler Softwareentwicklung ist es, den Softwareentwicklungsprozess flexibler und schlanker zu machen, als das bei den klassischen Vorgehensmodellen der Fall ist. Man möchte sich mehr auf die zu erreichenden Ziele fokussieren und auf technische und soziale Probleme bei der Softwareentwicklung eingehen. Die Agile Softwareentwicklung ist eine Gegenbewegung zu den oft als schwergewichtig und bürokratisch angesehenen traditionellen Softwareentwicklungsprozessen wie dem Rational Unified Process oder dem V-Modell.“
Gerrit Eicker
Greplin
Search bar for your life: Greplin, in private beta, searches all online data, in one place, fast; http://j.mp/bjSegg
Gerrit Eicker
CRM as a Collaboration Service
When does CRM become a collaboration service? Collaboration from the first point of communication; http://j.mp/9Lsl9H
Gerrit Eicker
Microsoft: We are Still Here
Microsoft: We are the leading OS, cloud, webmail, office, server, CRM supplier, making most money; http://j.mp/9PtWLh
Gerrit Eicker
Metricly Dashboards
Metricly tracks and aggregates key business metrics: from QuickBooks, Google Analytics, Salesforce; http://j.mp/Tzrps
Gerrit Eicker
Salesforce: Service Cloud 2
Salesforce launched Service Cloud 2: additional functionality with Knowledge, Answers, and to Twitter; http://j.mp/SWa5L
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Gerrit Eicker
Salesforce: “The Service Cloud has been helping more than 8,000 companies deliver stellar customer service. Helping them run more efficient contact centers, connect with customers online, and even join the conversation in social communities. And today, their agents got a lot smarter. Now, they have a new way of joining the conversation online. And their customers have a new way to solve their service issues in the cloud, in real time. – The next chapter in the customer service revolution kicks off with three exciting new products from salesforce.com: Salesforce Knowledge, Salesforce Answers, and Salesforce for Twitter. … Now, Salesforce for Twitter can help companies join the conversation. Monitor what customers are saying and find those that need help. Let customers create service cases with just a ‘tweet.’ And even share knowledge with anyone in the Twitter community.”
TC: “Leveraging the cloud when it comes to customer service is a powerful way of integrating the social web with the enterprise space, as we’ve written in the past. Salesforce.com and Benioff have been at the helm of this movement and today’s upgrade to the Service Cloud represents the company’s continued innovative strategies that seem to deliver real value to enterprise customers. … Salesforce currently has fairly big-name customers who are using the service cloud, including Starbucks, Comcast and Dell. But Salesforce isn’t forgetting about the little guy; the company recently launched a lightweight contact manager targeted towards small businesses.”
Mashable: “With Service Cloud 2, it’s clear that Salesforce.com is serious about being a robust, evolving and agile player in the ever-growing SAAS space. The social media features Salesforce.com is integrating into its solutions look top-notch. The fact that these solutions can be integrated into existing systems just makes it that much more attractive.”
Gerrit Eicker 09:14 on 25. January 2012 Permalink |
Nimble: “Today, business has changed. With the advent of social media, email, IM, text messages and more, businesses are overwhelmed by the myriad applications needed to listen to and engage with their customers. The question is no longer how to stay connected – but how to efficiently and cost-effectively build business relationships given multiple communication channels. From that new need sprang Jon Ferrara’s latest innovation: Nimble. … After two years of development and thousands of real world users, Nimble has emerged as the next evolution in relationship management – the only web-based solution that brings together all of your contacts, calendar, communications and collaborations in one simple, free platform. – Nimble’s core benefit lies in its ability to unify email, calendar activities and the most popular social channels (LinkedIn, Facebook and Twitter), and automatically link this functionality to business contacts. Instead of jumping from application to application, small businesses now have one solution that can help them find individuals relevant to their business – no matter where they are on the Web – listen and engage with those individuals in any number of ways, and build relationships that can lead to opportunity.”
Nimble: “View core contact information, and all activities, emails, notes, and social conversations related to that contact, in one clean and simple screen. – Nimble will automatically identify contact’s social profiles on Facebook, LinkedIn, and Twitter so that you and your team can easily connect, listen, and engage with your most important business associates. – With Nimble, you can send messages, add tasks and events, edit or download the contact profile…right from the contact’s profile window. … Listen to all of the relevant conversations happening in your social networks. Connect with your community from one unified inbox. – Listen to all of the relevant conversations happening in your social networks. – Nimble’s message screen gives you plenty of options for engaging contacts. Quickly create tasks, schedule events, or reply to messages using the most popular social platforms. … Create and delegate tasks to team members with ease. See who assigned the task, or keep track of team member tasks by viewing their calendars and to do lists. … Nimble unifies your social streams and conversations from Facebook, LinkedIn and Twitter. Now you don’t have to go to three different places to listen, engage, and build trusting relationships. … Extend the power of Nimble with these great products from our Integration Partners. Offering lead capture and analytics, email marketing support and more, Nimble’s add-ons give your business even more ways to close the marketing and sales loop: MailChimp, Wufoo, HubSpot”
TC: “Jon Ferrara thinks Salesforce is doing it wrong when it comes to social. The founder of Goldmine, a CRM company he sold for $100 million nearly a decade ago, is attacking the market a different way with his latest startup, Nimble. ‘We are effectively Salesforce but social,’ he says, taking a jab at what is now the 800-pound gorilla. – Salesforce would counter that it has Chatter and Radian6, but punching up is always a good way to get noticed (just ask Marc Benioff, who became a billionaire tussling with Microsoft and Oracle). … Nimble isn’t going up against Salesforce head-on. That would be stupid. Instead, it is trying to nail the social component of business communications. Nimble is an enterprise social platform built around contacts, calendars, and communications (both internal and external). It ties together email with social streams (Twitter, Facebook, LinkedIn) and puts it all into one interconnected database. … A better way to think of Nimble is as a social contact and communications database which ties into other enterprise and social services. Today, it pulls in messages from Gmail, Twitter, LinkedIn and Facebook. With its next release, it will pull integrate with HubSpot (which turns website visitors into sales leads), Infochimps (datasets), and WuFoo (online forms).”
VB: “CRM systems act as a database of people you have been in contact with. From quick e-mail conversations to full out meetings, this often cloud-based software – the best-known vendor of which is Salesforce.com – is your little black book of sales. But because of how many different ways there are to connect with people, along with how many different people we can reach with the advent of social media, customer relationship management has become extremely messy. – Nimble’s solution takes your e-mail, calendar, social networks, business networks, and a number of other points of connection and aggregates them into its software. But even with all of these integrations, CRM systems are static, one-way streets. That’s where Nimble’s changes start. … With the topic of ‘big data’ floating around, Ferrara wanted to touch on not just what you could do or enter into Nimble, but rather what Nimble could tell you. Currently, Nimble’s system sends out daily e-mails announcing a contact’s birthday, job change, or other tid bits of information. But it will soon add alerts to let you know about possible relationship changes with your contacts.”
Comparz: “Nimble’s account set-up, contact-importing and profile-building features are largely automatic and at least as easy to use as those of leading competing offerings. The Nimble interface offers fewer configuration options than those of some other offerings, but is clean and easy to navigate. Nimble’s ability to let users post to Facebook, LinkedIn and/or Twitter and to create e-mails from within the same interface offers more flexibility and agility in integrated management of communications and social networks than available from most leading alternatives. … Nimble goes beyond social media management, adding collaboration, sales and marketing features and consolidated communication options not available with other leading alternatives. Those interested in converting social networking contacts into engaged relationships, business or personal, should look closely at Nimble (and keep tabs on promised enhancements such as add-on applications and campaign management features).”
CRM Idol: “While Nimble is only two years old, it seems like it’s been in the making for the past two decades. The founder, Jon Ferrara, is one of the pioneers of the industry; he was one of the co-founders of Goldmine (contact management application). And that experience, along with his passion for relationship building is at the heart of the company, and the product. … Nimble builds on the valuable experience the core management team obtained while building Goldmine. That experience combined with the organization’s social philosophy has led to a unique application that delivers a nice set of services to SMBs needing to be social and do business. The approach to creating a community of developers and integration partners – as well as relationships with local resellers from the Goldmine days- provides Nimble with an ecosystem most small vendors don’t have at their disposal. Nimble also has the financial resources to compete in the SMB market, which puts them in a great position to succeed in the space – that is unless somebody snaps them up in the near future.“
Best Website Design 19:01 on 23. August 2012 Permalink |
As ever, really interesting and also practical piece Social Enterprise « Wir sprechen Online..
Many thanks…