Rare
Accessibility vs. access: How the rhetoric of rare is changing in the age of information abundance; http://eicker.at/Rare
Accessibility vs. access: How the rhetoric of rare is changing in the age of information abundance; http://eicker.at/Rare
DoshDosh: 11 ways to influence people online and make them take action; http://j.mp/5JcRPA (via @ramskill)
Influence vs. Popularity « Wir sprechen Online.,
Gerrit Eicker, and
Vuelosmalaga are discussing. Toggle Comments
Ich bin per Zufall auf dein Artikel gestoßen und habe daraufhin an der Quelle weitergelesen. Echt gute Zusammenfassung über dies, was eine Webseite leisten muss. Danke für den Tipp.
Sehr gern. ;) – Maki hat hier eine hervorragende Zusammenfassung veröffentlicht, die absolut lesenswert ist. Sie passt meiner Meinung nach auch nicht nur zum Web, sondern grundsätzlich zu verschiedensten Kommunikationsmaßnahmen.
DD: “Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave.”
01. Show ratings and reviews by other users
02. Provide instant gratification and a quick fix
03. Put the most important action to be done first
04. Use the illusion of scarcity
05. Build reciprocity by giving away something for free
06. Learn to use food, sex and danger
07. Limit the choices available and promote bundles
08. Speak to your visitor by using the word ‘You‘
09. Get your visitors to make a commitment
10. Use images that demonstrate similarity and attractiveness
11. Be a master at telling stories