Facebook Platform
Facebook F8 amplifies the Facebook Platform: Like, Timeline, News Feed, API; http://eicker.at/FacebookPlatform
Facebook F8 amplifies the Facebook Platform: Like, Timeline, News Feed, API; http://eicker.at/FacebookPlatform
RWW: Top 5 trends of 2010, mobile, internet of things, LBS–networks, real-time, structured data; http://eicker.at/rww2010
First existential crisis of the Net: the impossibility of erasing your posted past and moving on; http://j.mp/amPXhp
Google: We have acquired Metaweb, a company that maintains an open database of things in the world; http://j.mp/9PQFi7
RWW: How Twitter Annotations could bring the real-time and semantic web together; http://j.mp/cz6xQk
Pew: 52% Internet experts believe in significant differences as a result of the Semantic Web by 2020; http://j.mp/c6jt0g
Kate Ray: Web 3.0, a story about the Semantic Web. Interviews with Berners-Lee, Weinberger, more; http://j.mp/byMkMZ
Facebook: the new Internet? The Open Graph and the meaning of open; http://j.mp/c0mGdr Details: http://j.mp/f8OpenGraph
pC: “A question for you. When was the last time you surfed the net? Can you remember when you just clicked around looking to discover new sites or a site to occupy your time? Now ask yourself when was the last time you sat on your couch or laid in bed clicking the remote looking for something to watch on TV. Finally, how long do you regularly spend on Facebook? How much time do you spend checking out your Wall, your friends’ Wall and hopping from profile to profile checking people out? … Everything that the net was 5 or more years ago, Facebook is today. … Facebook is putting out trojan horse after trojan horse and no one seems to care. The only thing FB has not done is create a mobile operating system ala Android/iPhone as a platform for applications. … There is no doubt that this is NOT the direction that Facebook wants to go. They want to remain independent. But just as Apple and Google quickly turned from friend to foes, Facebook will soon be the object that both of those companies see in the rearview mirror. I don’t see either Apple or Google as being suitors to buy Facebook. That isnt their style. On the other hand, its straight out of the Microsoft playbook. If you cant beat them or outlast them, buy them.”
TC: “The fact of the matter is that Facebook is one of the most powerful forces on the web and they’re now using that position to introduce a new platform that will yes, help them. Shocking, really. A company that wants to do something that will benefit itself. But I do believe that Facebook, at least in part, believes this will also make the larger web better too. But that’s not going to be good enough for some, because it’s not fully open. Nevermind that plenty of these fully open solutions always being advocated never make it off the ground for one reason or another. … Of course, then publishers don’t have to use Facebook’s Like button. But they will — I can think of nearly 500 million reasons why. Love it or hate it, that’s the way it is. It’s not good versus evil. It’s not black versus white. It’s a million shades of gray, as always.”
VB: “Concerns are already rising among users around overly sharing of personal information. ComputerWorld’s IT Blogwatch bloggers spotlight several concerjs, including the automatic opt-in to share your information when visiting websites through Facebooks new open graph feature.”
TNW: “There has been a lot of chatter, since Facebook’s F8 announcements, about how the company will be the downfall of Google. Or, in some cases, the chatter is about how it will push Google to do what it does in a different manner. … Face it, you wouldn’t dream of doing investigation for a research project using Facebook search. That is of course, unless that research were more appropriate to what Facebook does. … The question that arises, though (especially given the power behind the social graph API), is how long this situation will remain as it is. Will Google eventually have to step up its game directly to combat Facebook? It’s possible. Not likely, but possible.”
RWW: “Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors. … The bits of this platform bring together the visions of a social, personalized and semantic Web that have been discussed since del.icio.us pioneered Web 2.0 back in 2004. Facebook’s vision is both minimalistic and encompassing – but its ambition is to kill off its competition and use 500 million users to take over entire Web. – Whether we like it (pun intended) or not, we have to understand what this move means. … With this release, Facebook asks users if they are willing to trade off privacy for personalization. To be clear, no personalization is ever possible without users telling a system about their tastes. What Facebook is asking for is necessary in order to then create personalized Web experience. Whether users want this sort of thing is a different question, but assuming that you want to know more about your friends you will. … So any site that already has social networking built in has to decide to abandon that before jumping into the Facebook Open Graph. The even worse problem is the ownership of ratings and comments. Are publishers really ready to give that up? … This is aggressive and brilliant move by Facebook – and Twitter, Google, Yahoo, MySpace, AOL, eBay, Amazon and others, except for Microsoft, should be really worried. … Technically speaking, what Facebook has done is elegant and correct. From markup, to plugins, to API, all of it is modern and awesome. The missing bit is that Facebook appears to be the only repository of data in this equation – and that makes the whole offering seriously closed. … One of the most exciting parts of the Facebook announcement to me personally is the possible breakthrough in semanticizing the Web. … Facebook made a major chess move. It might have checkmated its competitors, or perhaps it might have to lose another piece like it lost Beacon. Whichever is the case, right now there are deep implications for Facebook and its competitors, publishers, users and the Web at large. What Facebook has announced cannot be ignored and can not be undone. Everyone needs to figure out the next steps and understand what to do.“
The Open Graph protocol enables the integration of web pages into the social graph across Facebook; http://j.mp/bIBGzE
Facebook: “The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages. Based on the structured data you provide via the Open Graph protocol, your pages show up richly across Facebook: in user profiles, within search results and in News Feed. … You can also add any of a number of social plugins to your site with a line of HTML.”
Facebook Developer Blog: “We’re hosting our third f8 conference in San Francisco today. There are two important themes behind everything we’re delivering today. First, the Web is moving to a model based on the connections between people and all the things they care about. Second, this connections-based Web is well on its way to being built and providing value to both users and developers – the underlying graph of connections just needs to be mapped in a way that makes it easy to use and interoperable. – Today we are introducing three new components of Facebook Platform to make the connections-based Web more real: social plugins, the Open Graph protocol, and the Graph API.”
TC: “With Open Graph, Facebook Sets Out To Make The Entire Web Its Tributary System. … Basically, the Open Graph API is a way for Facebook to allow other companies, sites, services, etc to interact with Facebook without having to create a dedicated Facebook Page. Big deal, you might think – isn’t that what Connect is? Yes, to an extent, but it would seem that the idea here is to go way past that. – With the Open Graph API, Facebook wants to allow anyone to take their own site and essentially wrap it in a Facebook blanket. This doesn’t necessarily mean in a visual way, but rather that these sites which use the APIs will be able to replicate many of the core Facebook functionality on their own sites. … The idea is to keep expanding Facebook’s social graph, and more importantly, it’s social reach. … (Facebook) Connect doesn’t go far enough. If Facebook truly wants to be the main hub of social data on the web, it needs more data coming in from more sites, and Open Graph can provide that. … As Yammer founder David Sacks tweeted tonight, ‘Now that Facebook is willing to share user emails, Facebook Connect will become default signup for most websites.‘”
TNW: “Ignore Facebook Open Graph at your peril – this is Web 3.0. … The importance of Facebook’s Open Graph announcement cannot be overstated. … There’s only one fly in the ointment: Facebook itself. That name ‘Open Graph’ is a bit of a misnomer. With Facebook at its heart it’s not truly open and that could be its downfall. Open Graph is Facebook’s baby and Mark Zuckerberg and friends are ultimately in control of how it is used. … A new age is dawning, welcome to Web 3.0.”
eMarketer: “The open graph will attempt to make the Web more social. The intent is to bring together social actions from all over the Web and allow for a rich depiction (and semantic memory) of what people are liking, reading, reviewing and rating. Using the examples of Yelp and Pandora, each of which are businesses with vast quantities of information about what people like and don’t like in the realms of local businesses and music, Facebook CEO Mark Zuckerberg said the Open Graph would make the Web a richer, more connected experience. … Overall, the success of Facebook’s plans depends directly on Web firms’ willingness to add the social features announced today – along with consumers’ willingness to click a ‘Like’ button frequently, or ignore it. Judging from the number of press releases I’ve received today about ‘Like’ from Facebook’s business partners, I’d say that at the very least, brands are fairly excited to see what happens.”
Twitter will allow to connect almost any metadata to any tweet when published: Twitter Annotations; http://j.mp/aWimM3
Gerrit Eicker 07:13 on 26. September 2011 Permalink |
Forbes: “[T]here’s no question – Facebook remains the most ambitious, most technologically sophisticated, fastest-moving Internet company. The changes announced [at F8] were as big as anything the company has ever done – to turn Facebook into a real-time engine for seeing what your friends are doing and joining them right now… The changes are all big, but perhaps the most interesting is that Facebook is becoming a real-time communication service. … Longtime tech pundit and thinker Esther Dyson posted on Twitter today that Facebook was launching the ‘semantic Web’ without calling it that. Good, because hardly anyone ever understood what that meant. … In order to launch these real-time features for its platform, Facebook needed a way for users to access them. That’s why it launched the ticker earlier this week. … The best way to think of Facebook is as infrastructure – the social infrastructure of the Internet. Zuckerberg believes Facebook has far more to gain over the long term by reinforcing itself as a universal platform than by any other means. … Granted, it is potentially problematic for one company to own an essential piece of Net infrastructure.”
SG: “Without a doubt, [the] major keynote at f8 2011 showed Facebook to be making some major changes in the very near future. Starting with a whole new layout and set of functions they’re calling ‘Timeline‘ and moving through app enhancements that have the potential to change the way we use apps on all platforms, we’ve got a guide here for you, the Facebook user, to easily understand what you’ve got in store. This is Facebook as it will exist starting at the tail end of 2011. … There is a new class of application on Facebook now called Open Graph. This class is defined by three principles: Frictionless experiences, Realtime serendipity, and Finding patterns. The goal here is to have subject matter (games, music, video, social apps) spread to friends via friends in as enjoyable a manner as possible.”
AF: “According to Zuck[erberg]… ‘A record 500 million people used Facebook the same day. We’re connected now. The next era will be defined by the social apps that use these connections. … But there’s more to us, to our deepest conversations. You want to express the story of your life in terms of the most important and meaningful parts of your life – this is the heart of your Facebook experience.’ … Facebook has created a new class of apps to deal with the next version of open graph. Facebook’s mission is to make world more open and connected. They want you to have a more personal experience. … Now you’ll be able to eat a meal, hike a trail, and so on, and the activity shows up in the news feed. This means Facebook is adding verbs to the connections in the social graph. … GraphRank may be the new EdgeRank. What do I want to see in the news feed versus someone’s timeline? Different types of relationships work differently – work friends versus family, for example. And this is probably going to integrate the new friends lists and family categorizations.”
Guardian: “While Facebook is keen for its users to stay on the site for as long as possible, Zuckerberg has consistently emphasised that the site is a ‘distribution platform’ to other media companies. – The social network has moved to strengthen its ties with media partners in recent months as it moves closer to its hotly anticipated initial public offering. Facebook was recently valued at $66.5bn on secondary markets. Its global revenues are expected to reach $4.3bn in 2011, up from $2bn in 2010, according to the research firm eMarketer. … [Zuckerberg] wants Facebook to be the centre of your web experience. That’s the purpose of the redesign of the ‘timeline’ – the river of experiences recounted by your friends. Rather than being a river, he’s offering the chance to organise it, with the photos and videos. … The key is that he wants Facebook to become the de facto authentication mechanism of the web.”
Green, TC: “I was one of the first people to join Facebook in February of 2004, and launched one of the inaugural applications on the platform in May 2007. The new Facebook profile and Open Graph announced…, along with the launch of smart friend lists last week, is going to usher in a new era of the Facebook platform. And I believe entire industries will potentially be revolutionized by social, from travel to reviews to health to e-commerce, and of course charity. … I am confident we will see major sectors, from music to reviews to commerce, revolutionized by authentic friend-to-friend interactions. We are fortunate at Causes to have a big start in one of the largest markets around, the $300 billion giving market. It is anyone’s guess if the other major categories will go social with their current leading companies, or if entirely new ones will emerge, like Zynga in gaming. Either way, it will be a fun ride.”
RWW: “Facebook significantly scaled up the amount of information it tracks about you – and many millions of other people. The once humble status update field has been expanded to include 6 types of ‘life events.’ You now automatically share data about what you’re reading or listening to. … Here’s a quick summary of what’s changed: A new Subscribe button, allowing you to follow people you aren’t friends with, plus filter the amount of information you get from current friends. Improved friends lists – easier way to group people into lists, including via semi-automated ‘smart lists.’ A News Ticker that streams a constant flow of user updates in a sidebar (on top of your chat bar). A newspaper-like relevancy filter for your Facebook homepage. Instant sharing of what you read, listen to and watch. A new Timeline profile (a colorful history of you and your ‘life events’).”