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  • Gerrit Eicker 07:00 on 25. September 2012 Permalink
    Tags: , , , , , , , Sharing, ,   

    Social Media? Not Such a Good News Driver! 

    Social media is not nearly the driver of news that many have suggested; http://eicker.at/NewsMedia2012

     
  • Gerrit Eicker 18:01 on 5. June 2012 Permalink
    Tags: , , , , , Sharing, , , ,   

    Twitter 2012 

    Pew: Some 15% of online adults use Twitter, and 8% do so on a typical day: +300% since Nov 2010; http://eicker.at/Twitter2012

     
    • Gerrit Eicker 18:01 on 5. June 2012 Permalink | Reply

      Pew: “Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010 – at that point just 2% of online adults used Twitter on a typical day. … Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. … We can also see this relationship between youth, mobility and Twitter use when looking specifically at Twitter use on mobile phones. Twitter usage is highly correlated with the use of mobile technologies, especially smartphones. … Indeed, this correlation between Twitter adoption and smartphone ownership may help to explain the recent growth in Twitter usage among young adults. … Overall we found that 9% of cell owners use Twitter on their phones, with 5% doing so on a typical day.

  • Gerrit Eicker 07:00 on 25. March 2012 Permalink
    Tags: , , , , , , Sharing, , ,   

    Facebook: Women are Sharing More 

    Women are more intense contributors of content on Facebook than men; http://eicker.at/FacebookFriendship

     
  • Gerrit Eicker 17:14 on 23. March 2012 Permalink
    Tags: , , , , , Sharing, , , Virality,   

    Virality? Not really… 

    AF: Virality? Only 2% of fans share Facebook Page posts; http://j.mp/GPjzUO #ViralMarketing http://eicker.at/ViralMarketing

     
  • Gerrit Eicker 14:42 on 18. March 2012 Permalink
    Tags: , , , , , Sharing, , , ,   

    Sharing Buttons 

    SEL: The Internet is like real life – only with buttons; http://j.mp/zue51y #Sharing http://eicker.at/Sharing

     
  • Gerrit Eicker 08:36 on 29. February 2012 Permalink
    Tags: , , , , , , , , , , , , Sharing, , , ,   

    Content Marketing 

    AdAge: What is #ContentMarketing? Will content replace advertising? Whose job is content? http://j.mp/wR6dZJ #ContentStrategy

     
  • Gerrit Eicker 09:55 on 10. January 2012 Permalink
    Tags: , Collecting, , , , , , , Decor, Decoration, , , , , , , , , , , , , , , , , , Sharing, , , , , , , , , , ,   

    Pinterest 

    The expoding sharing and curation service, Pinterest, is first and foremost a women’s network; http://eicker.at/Pinterest

     
    • Gerrit Eicker 09:55 on 10. January 2012 Permalink | Reply

      Pinterest: “Pinterest is a Virtual Pinboard. – Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite.Redecorate your Home! Joy uses Pinterest to save decorating ideas for her new home in LA. She saves patterns, furniture, and accessories that catch her eye. … Plan a Wedding! Divya and Ben use Pinterest to plan their wedding. Their Moms can leave comments about the dresses, flowers, and ties they pin up. … Find your Style! Tim uses Pinterest to share his personal style. He pins clothing, shoes and accessories he finds while browsing stores and fashion blogs. … Save your Inspirations! Sha uses Pinterest to save design inspirations for his job. He can reference inspiring design work to share with his team at Trulia. … Save Your Recipes! Jessica uses Pinterest to discover new gluten free recipes. She always has a collection of tasty appetizers and desserts she can cook when she’s hungry and looking for ideas. … Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.

      Hitwise: “The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and share things you love, recently emerged as one of the top 10 websites within the Hitwise Social Networking und Forums category. The invitation only site received nearly 11 million total visits during the week ending December 17, 2011, almost 40 times the number of total visits versus just six months ago (week ending June 18, 2011). … Pinterest content has something for everyone, but the site is dominated by images featuring home decor, crafts, fashion, and food. Not surprisingly, visitors to the site in the 12 rolling weeks ending December 17th skewed female (58%) and between the ages of 25 and 44 (59%). … In fact, nine of the top ten over-indexed states for Pinterest visitors also over-index for the Hobbies and Crafts category (versus the online population) which is expected given the abundance of crafts content on the website.”

      RWW: “A Guy’s Guide To Pinterest – Once I had added a few people and pinned a few images, the second thing I noticed is that my main feed resembled the walls of the college apartment I shared with three other guys in the mid-nineties. We barely had enough money for books and beer, so our decor was mainly posters thrown out by video rental stores (remember those?) and stuff torn out of magazines. … In addition to following curated lists, it didn’t take long for me to figure out ways I could personally use Pinterest. So far I’ve mainly had fun just browsing images and seeing how other people use Pinterest, but it does seem to hold some advantages over the other sites I’ve been using to store links and found items from the Internet. … Arik Hanson has interviews with 15 top Pinterest users on his Communications Conversations blog, and those seasoned users have far more ideas on how to use Pinterest than this rookie. It’s interesting to note that almost all of the respondents say something about using it to collect ideas and thoughts that interest them.”

      DT: “Pinterest was launched in March 2010 and over these 20 months it has built up a large base of followers, even with its invitation-only hurdle. Hitwise points out that in just the past six months the social bookmarking site has had a surge of visits, topping out at 11 million at the end of last week- which is almost 40 times the visits it had in June. … Online pinboard sites seem to be the new social networking wave, and though Pinterest is the lead representative, we’ve previously pointed out a few noteworthy virtual collector alternatives. Pinterest basically allows you to ‘pin’ images found while surfing the web onto your virtual pinboard and organize the images into different themes, which users can then share with others.”

      GigaOM: “Essentially [Pinterest] allows you to create visual collections of things that you like and find on the web… Pinterest, Instagram, Tumblr – these are all services that are about a major societal trend called hyperpersonalization. … From the foods we eat, the drinks we chug, the jeans we wear, the bags we buy, the shoes we run in – they are pretty universal. As a result, we all want to stand out in this massive mass of humanity. … The online world is even worse: Everything looks so similar that we do need to do something to stand out. And you can do that by building a carefully curated image of yourself that you are trying to project onto the world. … I am sure we are going to hear more about Pinterest and other curation-centric companies in the months to come.

      Elad: “The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest’s growth was noticed by Silicon Valley and a number of companies quickly followed suit – Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed. … Social Media: Evolving From Long Form To Push Button – In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation. … This new affordance is currently being adopted by other sites leading to all sorts of interesting behavior including: Collecting news and information. Commerce. Social media. … 2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don’t want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

      Forbes: “Pinterest And Quora: Why Facebook’s ‘Like’ Button Is So 2011 – The idea sounds simple enough to fall in the someone-must-have-thought-of-this-before category. And yet Pinterest seems to be doing very successfully what most Silicon Valley start ups struggle to pull off: It is appealing to people outside of its environs. … Pinterest asks you to create something in your liking, not just mention it scatter-shot, or worse, meekly affirm it. … Enough with this liking stuff, people. It’s time to love! … Liking, we’ll realize in 2012, was just too darn easy. … Please like this article on Facebook, pin it on Pinterest and post it to your Board on Quora. I’ll follow you on Twitter, I promise, and let’s totally hang out this summer.”

      RWW: “How Businesses Are Using Pinterest – Sharing Ideas On How To Use A Company’s Products: Whole Foods is getting around the blatant self-promotion ban by creating food-porn Pinboards that clearly encourage people to use their products. Pinboards with titles like ‘Super HOT Kitchens’ and “Who Wants Dinner?” are aimed at getting people into the kitchen (via an implied trip to their local Whole Foods). … Make Products Accessible: A lot of users have been using Pinterest to share photos of dreamed-for decadence: the perfect last meal, an extravagant, over-the-top wedding or the dream vacation. Picking up on that trend, vacation rental service HomeAway has started posting photos of its properties in an attempt to show viewers dream vacations may be within reach, according to HomeAway spokesperson Jordan Hoefar. ‘The content our social media team puts on Pinterest differs from other networks because there’s a greater emphasis on the uniqueness of images in order to capture the user’s eye and help them realize their vacation fantasy can both be a reality and also affordable, which leads to them going to our website, browsing more than 625,000 vacation homes and sharing possible homes for future stays,’ he said in an email.”

  • Gerrit Eicker 11:02 on 21. December 2011 Permalink
    Tags: , , , , , , , , , , , , , , , Peer Groups, , , , Shared Tastes, Sharing, , , , , , , , , , , , , , , , , ,   

    Peer Influence 

    Study: When it comes to taste, peer influence in social networks is virtually nonexistent; http://eicker.at/PeerInfluence

     
    • Gerrit Eicker 11:02 on 21. December 2011 Permalink | Reply

      PNAS, Lewis, Gonzalez, Kaufman: “Social selection and peer influence in an online social network – Disentangling the effects of selection and influence is one of social science’s greatest unsolved puzzles: Do people befriend others who are similar to them, or do they become more similar to their friends over time? Recent advances in stochastic actor-based modeling, combined with self-reported data on a popular online social network site, allow us to address this question with a greater degree of precision than has heretofore been possible. Using data on the Facebook activity of a cohort of college students over 4 years, we find that students who share certain tastes in music and in movies, but not in books, are significantly likely to befriend one another. Meanwhile, we find little evidence for the diffusion of tastes among Facebook friends – except for tastes in classical/jazz music. These findings shed light on the mechanisms responsible for observed network homogeneity; provide a statistically rigorous assessment of the coevolution of cultural tastes and social relationships; and suggest important qualifications to our understanding of both homophily and contagion as generic social processes.”

      Wired: “Are We Immune To Viral Marketing? – When it comes to taste, ‘peer influence is virtually nonexistent,’ said Kevin Lewis, a Harvard sociology graduate student who co-authored the study. Lewis cautioned that the experiences of college students on Facebook may not apply to everyone in all circumstances, but the results offer a sobering counterpoint to the conventional wisdom on the ubiquity of taste diffusion. ‘The extent to which friends’ preferences actually rub off on each other is minimal,’ he said. … If we don’t influence each other, does that means viral marketing is a bogus concept? And what does it say about the business value of social media? … The study’s findings suggest that it would be much more worthwhile to invest in understanding how and when friendships are a conduit for preferences, rather than assuming that they are and planning marketing strategies accordingly. ‘They clearly are under some circumstances, but we still don’t know whether those circumstances are common or important enough to warrant the time and money of business strategies,’ said Lewis. … One of the most valuable aspects of social media is who you know. It’s easy to glean information about members of social networks. This focuses sales, marketing and product development efforts. Knowing something about one person gives you insights into the people that person knows. … The Harvard study affirmed that, as in other aspects of life, people’s social media relationships tend to be with people who are like them. … Who you know is arguably a more valuable aspect of social media than who you might be influenced by.

      AT: “Studying the factors that bring people together creates a serious challenge for researchers. Do friendships form because of shared interests, or do those interests develop due to the friendship? A research team has now tracked a set of college students across all four years, using Facebook to identify social ties. The study reveals that people are fundamentally a bit lazy, as proximity provided the strongest predictor of social ties. Once that was accounted for, however, shared tastes in music and film did promote friendships, while books had a minimal effect. … The authors recognize that a Facebook friend probably doesn’t represent the strong social bond that we typically view as a friendship, but it is probably similar to the sort of fluid links that many of us form at work and elsewhere. There’s also a risk that at least some of the choices revealed on Facebook are the product of social posing, rather than deep-seated preferences. Despite these limitations, the study is a rare look at how social dynamics and personal tastes influence each other over the course of some very formative years. It’ll be pretty difficult to arrange a study that provides a clearer picture.

      TC: “Here’s a bit of science that’s contrary to what a heavy utilizer of social networks might expect. Researchers at Harvard tracked the Facebook activity of hundreds of college students for four years, and came away with the rather unexpected result that the interests of friends don’t, in fact, tend to influence one another. That’s not to say it doesn’t happen at all, of course, but it’s clear that propagation and virality are subtler and more complex than some people (marketers and, I suspect, researchers) tend to think they are. … The central source of data for the study, in fact, doesn’t strike me as solid. Tracking the interests of college kids is a sketchy endeavor in and of itself, but tracking it via their Facebook favorites (i.e. what shows on your profile, not what you post about or share) seems unreliable. – After all, not only does everyone use the network in their own way, but the network itself has changed. … The study does establish something that I think we perhaps understand is true already: you befriend people because of your overlaps in taste, but it’s rare that your existing friends change the tastes you already have. This is as much true out in the ‘real’ world as it is online. … The Harvard study does indicate another thing, which is that social networks are, for now, ‘light’ social interaction. … That’s changing, but Facebook doesn’t appear to be in a hurry to make the change to ‘serious’ social interaction: the kind of trusted exchanges you have with friends in conversation or in repeated encounters over years…”

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