Wir sprechen Online.

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  Gerrit Eicker 07:00 on 13. March 2012 Permalink
  Tags: .EN ( 3,425 ), Friends ( 12 ), Net ( 2,755 ), Nethnology ( 1,119 ), Peer Influence ( 4 ), Similarity, Social ( 185 ), Social Influence ( 7 ), Social Networking ( 619 ), Web ( 3,322 )   

  Peer Influence: Being or Becoming Similar? 

  Do people befriend others who are similar to them? Or do they become more similar over time? http://eicker.at/PeerInfluence

   
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  Gerrit Eicker 09:41 on 27. November 2009 Permalink
  Tags: .EN ( 3,425 ), Action ( 4 ), Advertising ( 474 ), Attractiveness, Blogging ( 227 ), Blogs ( 279 ), Bundles, Commitments ( 4 ), Communications ( 594 ), Content ( 174 ), Danger, Food ( 2 ), Gratifications ( 3 ), Illusion of Scarcity, Limited Choices ( 3 ), Marketing ( 879 ), Net ( 2,755 ), Nethnology ( 1,119 ), PR ( 175 ), Publishing ( 640 ), Ratings ( 5 ), Reciprocity ( 4 ), Reviews ( 36 ), Scarcity ( 2 ), Sex ( 7 ), Similarity, Storytelling ( 17 ), Web ( 3,322 )   

  Influence Online 

  DoshDosh: 11 ways to influence people online and make them take action; http://j.mp/5JcRPA (via @ramskill)

  Influence vs. Popularity « Wir sprechen Online., Gerrit Eicker, and Vuelosmalaga are discussing. Toggle Comments

   
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    Gerrit Eicker 09:46 on 27. November 2009 Permalink | Reply

    DD: “Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave.”

    01. Show ratings and reviews by other users
    02. Provide instant gratification and a quick fix
    03. Put the most important action to be done first
    04. Use the illusion of scarcity
    05. Build reciprocity by giving away something for free
    06. Learn to use food, sex and danger
    07. Limit the choices available and promote bundles
    08. Speak to your visitor by using the word ‘You‘
    09. Get your visitors to make a commitment
    10. Use images that demonstrate similarity and attractiveness
    11. Be a master at telling stories

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    Vuelosmalaga 08:20 on 5. January 2010 Permalink | Reply

    Ich bin per Zufall auf dein Artikel gestoßen und habe daraufhin an der Quelle weitergelesen. Echt gute Zusammenfassung über dies, was eine Webseite leisten muss. Danke für den Tipp.

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      Gerrit Eicker 08:59 on 5. January 2010 Permalink | Reply

      Sehr gern. ;) – Maki hat hier eine hervorragende Zusammenfassung veröffentlicht, die absolut lesenswert ist. Sie passt meiner Meinung nach auch nicht nur zum Web, sondern grundsätzlich zu verschiedensten Kommunikationsmaßnahmen.