Facebook: Read, Watch, Listen
Will Facebook F8 fully embrace multimedia? Read. Watch. Listen. Coming soon; http://eicker.at/FacebookReadWatchListen
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Gerrit Eicker
Brand Success
Monberg: The new conditions of brand success. 1. Deliver a kick-ass product. 2. Be honest. http://eicker.at/BrandSuccess
Gerrit Eicker
Passive Experience
GlobalWebIndex: Open web turns to packaged internet, passive experience to rise; http://eicker.at/PassiveExperience (via @rww)
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Gerrit Eicker
GlobalWebIndex: “Social media has reached mass maturity. Today it’s no longer about massive growth but a shift of already active social consumers to ‘real-time’ technologies, such as status updates or tweets. The old view of text-based social media, defined by blogs and forums, is being surpassed, moving the impact of social media, from creating content and publishing to sharing other people’s content and ‘live’ opinions about real-world events. In short ‘real-time’ is re-orientating consumer from creator to distributor and moving the focus to traditional media and professional content. – The open browser-based web is losing out to packaged internet platforms such as mobile apps, internet connected TVs, tablets, e-readers, pc apps, gaming and video platforms. These packaged platforms are re-engineering the internet and destroying the notion of the internet being a singular entity. Crucially for the entertainment revolution, they provide professional media with the means to create sustainable internet business models, something the economics of the browser-based web totally failed to enable. – Professional ‘traditional style’ content is now a core part of the consumer online experience. Internet platforms, for hundreds of millions of consumers, are increasingly the entertainment platform of choice. This is due to continual growth of professional content in video sites (legal and illegal), the rise of ‘real-time’, and the growth of packaged platforms.”
RWW: “The report states that in the new era of social entertainment, traditional media holds the power – a change from the ‘web 2.0’ era, when the user ruled. The report argues that this will lead to a return to passive experiences by consumers. … ‘Professionals are back in the driving seat when it comes to content,’ states the report. This, it says, will lead to the Internet eventually becoming the primary mass entertainment and content delivery platform. – While that is undoubtedly true, it’s difficult to see how the author comes to this conclusion: ‘We as consumers are going back to traditional needs and demands and seeking a more passive experience.’ – The report explains that social entertainment is far more about content sharing, than creation. It goes on to suggest that this ‘light nature of interaction’ is moving the consumer back to the passive state they were in before the Internet came along. Further, that services like Facebook and Twitter turn consumers into ‘distributors.’“
Gerrit Eicker
Time: “The dream of Web 2.0 may be over. If a new report on internet usage is to be believed, social media has turned the internet into more of a passive experience again. … The change, the report suggests, is that social media is more about content sharing than content creation, turning users into passive consumers – or, worse, distributors – of others’ work. … Instead of a shift back towards professional/audience mode, this feels more like a blip as the landscape gets used to its new tools than anything else to me, but what do you think?”
Gerrit Eicker
Facebook Commerce
eCommerce through Facebook: NBA Store, Amazon Gift Cards, Facebook Vendor, Payvment, Big Commerce; http://eicker.at/19
Gerrit Eicker
Facebook Mobile
Facebook launches: new iPhone/Android apps, Single Sign-on via Places API, Facebook Deals; http://eicker.at/FacebookMobile
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Gerrit Eicker
TNW: “Facebook held its ‘mobile event’ for over 7,000 viewers. In his opening remarks, Facebook CEO Mark Zuckerberg said, ‘Our goal is to make it so that no matter what platform you are building, your apps can be social…And that over the next few years, entire industries will be rethought as social applications.‘ He also mentioned that 200 million people now use Facebook via mobile devices.”
Ray, Forrester: “Today’s pronouncements demonstrate the ambition and vision Facebook has for itself in mobile computing and socializing over the long term, but in the immediate future Facebook now is poised to bring the wonders of checking in to the masses. … Facebook’s new Deals feature is uniquely positioned to bring rapid changes to consumer behavior over the next year. Here’s why: First, Facebook is a platform with 500 million avid users (compared to the 4 million who currently use Foursquare), and with each passing month more consumers are accessing and updating Facebook via their smartphones. Second, Facebook’s new Deal platform is free for marketers and SMBs; anyone who claims a location on the Facebook Places platform can easily and quickly launch an offer. Finally, marketers are lining up to create offers on this new Facebook platform. … One outstanding question is how Facebook’s new Places features will affect the fledgling LBS category. … It seems evident to me that the LBS space is in for some profound changes in the coming year as Facebook Places becomes as familiar to Facebook users as status updates and fan pages are today.”
SEL: “The world of location-based services changed dramatically today. And the changes that Facebook announced place the company firmly in the center of that very dynamic universe and ecosystem. – Toward the end of becoming a “platform” for mobile, Facebook made several significant announcements aimed at developers. There were also announcements aimed at consumers and marketers, ‘Deals’ being the big one. … It thus appears very simple to create an offer for Facebook Deals. The simplicity of this page will be significant for the millions of small businesses that will undoubtedly be interested getting access to this offering. And it will be opened up to small businesses in the near future – initially 20,000 and then the broader audience. … Deals will be a big hit with both consumers and marketers, whether large or small. Coupons is one of the most effective and popular forms of mobile advertising and Facebook’s reach will make it a huge player in this segment. – It will take a little while to digest all the implications of these announcements as well as to see their impact on the market and the mobile ecosystem as a whole. But I’m pretty confident that they’ll be significant and even lasting.”
IF: “Facebook is seeking to allow developers to build in a social environment no matter what phone they’re building on, whether that’s RIM, Android, iPhone, Windows Phone, or the mobile web. The company recently reached the milestone of 200 million people actively using Facebook mobile products across all platforms. … ‘You can rethink any product area to be social, have it be more engaging, have it grow virally, and remake whole industries’ says Zuckerberg.”
VB: “With a new single sign-on feature, Facebook aims to become the way users log into all their mobile applications. It’s already doing this to some extent, by allowing users to log into non-Facebook websites using Facebook Connect, but the company’s mobile chief, Erick Tseng, said the goal here is to make the process as simple as possible on phones, where typing in user names and passwords can be a huge pain. … On the privacy front, the news today doesn’t seem hugely significant, but I still expect some complaints when users start seeing Facebook data showing up in other apps.”
Guardian: “Facebook today revealed a series of improvements to its service on mobile devices in a move that lays the foundations for new revenue streams from retail stores, venues and small businesses. – Mobile is seen as a powerful platform for the expansion of Facebook, particularly in the developing world where internet adoption is increasingly skipping desktop computers and growing rapidly on the mobile web. … Facebook’s head of mobile business, Henri Moissinac, told the Guardian the improvement could be interesting for developers. ‘Augmented-reality apps like Layar will be able to visualise deals in real-time around a user’s location,’ he said.”
Gerrit Eicker
Social Commerce II.
The 5th C of community: social commerce besides content, conversation, connection, continuity; http://eicker.at/SocialCommerce
Gerrit Eicker 16:21 on 21. September 2011 Permalink |
ATD: “Facebook will unveil its next massive initiative to socialize the Web at its f8 developer conferenceon Thursday. A key focus of this year’s annual event has been well reported: Content. – And that’s the way the social networking giant will play it at the confab, using the basic phrasing, ‘Read. Watch. Listen.‘ … Many of the implicit and explicit content sharing tools at f8 will have a precedent in those Facebook has built for gaming, according to sources familiar with Facebook’s plans. For instance, look for a live-updating sidebar of friends’ content consumption activity, just as the site offers for games, and separate from the news feed wall.”
TC: “The cat is out of the bag that Facebook is going to launchsomething big at its developer conference f8 this week. We’ve heard about the social music services that could be debuting in a few days, but as the New York Times conveyed this past weekend, Facebook is planning for ways to surface personal content better. And we’ve heard from a source that Facebook will introduce new buttons on the wall that will begin introducing some granularity to the ‘Like’ concept. We’re told these new buttons are ‘Read,’ ‘Listened,’ ‘Watched.’ The network will also soon launch new social commerce buttons like ‘Want‘ following the introductions of the aforementioned buttons.”
RWW: “According to reports, Facebook’s f8 developer conference this coming Thursday will have the motto ‘Read. Watch. Listen.‘ Other than reminding me of a certain tech blog’s name, this motto excites me because of the promise it holds that Facebook will fully embrace multimedia. But that has some major implications, which will affect many in the Web ecosystem. In this post we highlight 3 of the biggest potential implications. … Given my recent posts about the battle between Facebook and Google Plus, the ‘Read, Watch, Listen’ services look set to one-up Google Plus. Although who better to implement their own ‘Watch’ button than the owners of YouTube? Also Google has its own services that cover reading and listening – Google Books, Google Reader, Google Music and others – so they have a great opportunity to integrate all of those into Google Plus.”
RWW: “Facebook’s recent release strategy provides a good road map. Since the release of Google Plus, almost all of Facebook’s new features have been to counter Google’s push into its territory. Those are just reactionary moves, blips in the road. Content is going to be heavily featured at f8 and the true ground shaking updates will be announced this week. … The ‘Read‘ portion of Facebook’s announcement is perhaps the most mysterious. Yet, it has themost precedent in what Facebook has rolled out in previous years and may be tied closely with the platform’s social graph. … Facebook is already one of the top destinations for video on the Web. Most of that is shared content from the likes of YouTube, Vimeo and local news. This is going to be rolled out even further and it will likely to two-pronged – content sharing from outside of Facebook and consumption from within. … While we do not know the specific details of the ‘Listen’ products, we have clues. The primary indicators are MOG, Rdio and Spotify, all of which have been tied to Facebook over the summer. ‘Facebook Music‘ will likely be a conglomeration with MOG, Rdio and Spotify that will allow users to use Facebook as an iTunes-like streaming platform. … What does this all point to? Well, a major profile redesign could possibly be in the works to feature all of this new content. Mashable is reporting that Facebook will announce a redesign at f8 and the idea is to become ‘stickier.'”
Mashable: “Facebook plans to roll out a major redesign of user profiles at its f8 developer conference this week, Mashable has learned. – Details about the redesign are sparse, but two sources familiar with Facebook’s plans (who have asked to remain anonymous) have told us that the redesign is ‘major’ and will make Facebook profiles nexuses for consuming content.
IF: “Strengthening Broad Category Interest targeting could produce big revenue gains for Facebook. As we discussed earlier today, the Facebook Ads marketplace is inaccessible to many small businesses because they don’t have the know-how to effectively use the self-serve tool, or big enough budgets to use many of the tools and services built on the Ads API. As Broad Category Interest targeting is far easier to use than Specific Interest targeting, an improvement of the feature thanks to the ‘Read’, ‘Listened’ and ‘Watched’ buttons could help Facebook recruit this long-tail of advertisers.”
TNW: “Read: Facebook is assumed to be partnering with large online publishers like Yahoo, CNN, the Washington Post andThe Daily. – Watch: The platform will be merging with several online video hosting sites, Ooyala rumored to be one of several. – Listen: Facebook Music is coming with companies like Spotify AB and Rdio Inc. publish user activity on Facebook pages. … The Google+ vs Facebook war seems more heated than ever with Facebook putting up a good fight to maintain its lead in the world of social networking. It remains to be seen how Google+ will keep up with the seemingly impressive features Facebook has up its sleeve, and we can only watch and wait to see how it all turns out.”