Social Networkers: Negative Outcomes
32% of social networkers have experienced negative outcomes on social networking sites; http://eicker.at/Social
Tagged: Social Media Experience Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Social Networkers: Feeling Good
68% of social networkers say they had an experience that made them feel good about themselves; http://eicker.at/Social
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Gerrit Eicker
Social Media: End of Mass Creation?
What do you think? Is social media ending the era of mass creation and publishing? http://eicker.at/PassiveExperience
Gerrit Eicker
Entertainment Platforms
GlobalWebIndex: Internet platforms are increasingly the entertainment platform of choice; http://eicker.at/PassiveExperience
Gerrit Eicker
Sharing vs. Creating
GlobalWebIndex: The impact of social media is moving from creating and publishing to sharing; http://eicker.at/PassiveExperience
Gerrit Eicker
Passive Experience
GlobalWebIndex: Open web turns to packaged internet, passive experience to rise; http://eicker.at/PassiveExperience (via @rww)
Gerrit Eicker
Time: “The dream of Web 2.0 may be over. If a new report on internet usage is to be believed, social media has turned the internet into more of a passive experience again. … The change, the report suggests, is that social media is more about content sharing than content creation, turning users into passive consumers – or, worse, distributors – of others’ work. … Instead of a shift back towards professional/audience mode, this feels more like a blip as the landscape gets used to its new tools than anything else to me, but what do you think?”
Gerrit Eicker
Conversational Divide
Blackshaw: Marketers have jumped into social media, while consumer-affairs are having trouble keeping up; http://eicker.at/w
GlobalWebIndex: “Social media has reached mass maturity. Today it’s no longer about massive growth but a shift of already active social consumers to ‘real-time’ technologies, such as status updates or tweets. The old view of text-based social media, defined by blogs and forums, is being surpassed, moving the impact of social media, from creating content and publishing to sharing other people’s content and ‘live’ opinions about real-world events. In short ‘real-time’ is re-orientating consumer from creator to distributor and moving the focus to traditional media and professional content. – The open browser-based web is losing out to packaged internet platforms such as mobile apps, internet connected TVs, tablets, e-readers, pc apps, gaming and video platforms. These packaged platforms are re-engineering the internet and destroying the notion of the internet being a singular entity. Crucially for the entertainment revolution, they provide professional media with the means to create sustainable internet business models, something the economics of the browser-based web totally failed to enable. – Professional ‘traditional style’ content is now a core part of the consumer online experience. Internet platforms, for hundreds of millions of consumers, are increasingly the entertainment platform of choice. This is due to continual growth of professional content in video sites (legal and illegal), the rise of ‘real-time’, and the growth of packaged platforms.”
RWW: “The report states that in the new era of social entertainment, traditional media holds the power – a change from the ‘web 2.0’ era, when the user ruled. The report argues that this will lead to a return to passive experiences by consumers. … ‘Professionals are back in the driving seat when it comes to content,’ states the report. This, it says, will lead to the Internet eventually becoming the primary mass entertainment and content delivery platform. – While that is undoubtedly true, it’s difficult to see how the author comes to this conclusion: ‘We as consumers are going back to traditional needs and demands and seeking a more passive experience.’ – The report explains that social entertainment is far more about content sharing, than creation. It goes on to suggest that this ‘light nature of interaction’ is moving the consumer back to the passive state they were in before the Internet came along. Further, that services like Facebook and Twitter turn consumers into ‘distributors.’“