Google Analytics Social Data Hub
Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData
Tagged: Social Media Monitoring Toggle Comment Threads | Keyboard Shortcuts
-
Gerrit Eicker
-
Gerrit Eicker
Google Analytics: Real-time
Google Analytics goes real-time, finally: What’s happening on your site right now? http://eicker.at/GoogleAnalyticsRealTime
-
Gerrit Eicker
Google: “What’s happening on your site right now? – Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens. … One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic. … You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the ‘New Version’ link in the top right of Google Analytics. … We just turned the reports on for a number of you, and over the coming weeks, everyone will have access to Real-Time.”
Google: “We learned from some of our largest customers that they have some specific needs that the current version of Google Analytics can’t meet in their entirety. Today we’re addressing these needs by announcing a new option built for our largest customers: Google Analytics Premium. … Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports – Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions – Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support – Guarantees – service level agreements for data collection, processing and reporting”
RWW: “Google Analytics, the super dominant free web analytics platform, has to date offered analytics that were roughly 24 hours behind. The wait to stop waiting has come to an end and today the company announced that Google Analytics is now rolling out real-time reporting to its users. … My prediction: Google Analytics is going to become a much bigger part of the company and a much broader offering in the future than it is today. With the recent purchase of startup Postrank, Google will be able to offer real-time social media analytics soon. As the definition of the web expands into and beyond mobile, into and beyond other newly connected devices, the Google Analytics offering will expand allong with the world’s understanding of information. It will organize all that information and now it has laid the groundwork do it in real time and for a fee.”
TC: “Google Analytics, the immensely popular suite of tools that Google offers to help webmasters track their site traffic, is getting a big boost this week: the service has launched a real-time dashboard that updates with user events as they happen. – That’s a big deal, as it brings Google more in line with popular real-time analytics products like Chartbeat, which allows you to track things like how many people are currently on your site, and how much traffic each individual article has gotten in the last few minutes. … In addition to Real-Time, today the Analytics team has also announced a premium tier for enterprise companies who want more support (and datapoints tracked) than Google offers with its free service. Google says that for an unspecified price, companies will be able to get phone support, SLA guarantees, and increased data limits.”
VB: “For quite some time, Google Analytics has offered webmasters a free way to measure traffic of their sites 24 hours after the action occurs. But since real-time traffic startups like Chartbeat (a service we use) and Woopra came onto the scene, Google Analytics has looked slow in comparison. Thankfully, that’s remedied with these new stats tools, which include social media impact and campaign measurement.”
LM: “Real-Time reports do not include profile filtering. That extra processing step is currently bypassed in the interest of optimizing speed. So even if you’re looking inside a filtered profile, keep in mind that no data is being filtered out of the Real-Time reports. – Let me emphasize that this doesn’t mean that all your GA data is now real-time. Some of GA’s standard reports have deep functionality that also requires too much processing to be reported instantly. You have to look in the Real-Time reports for real-time data.”
-
Gerrit Eicker
Social CRM (SCRM)
Gartner: The market for Social CRM [SCRM] is on pace to surpass $1B in revenue by year-end 2012; http://eicker.at/SCRM
-
Gerrit Eicker
Wikipedia: “Social CRM is use of social media services, techniques and technology to enable organisations to engage with their customers. As an emerging discipline, interpretations of Social CRM vary, but the most frequently quoted definition is from Paul Greenberg: ‘Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.‘ – Social CRM is often used as a synonym for Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly. However, this is too narrow an interpretation, as Social CRM also includes customer communities managed by the organisation themselves.”
Greenberg: “What this means is that SCRM is an extension of CRM, not a replacement for CRM. Its a dramatic change in what it adds to the features, functions and characteristics of CRM but it is still based on the time honored principle that a business needs its customers and prefers them profitable and that same business needs to run itself effectively too. – The transformation that’s sparked the need for Social CRM seems to have occurred in 2004. It has been a social revolution in how we communicate, not a revolution in how we do business per se. All institutions that humans interact with have been affected by things like the cellphone/smartphone, the new social web tools and the instant availability of information in an aggregated and organized way that provides intelligence to the person on the street, not just the enterprise.”
Gartner: “The worldwide social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million in 2010… Worldwide social CRM is projected to total $820 million in 2011. … Until recently, many companies have treated social CRM as a series of experiments and tactical purchases. Few have a social CRM strategy or established metrics to measure its effect on hard business results. Different departments, employees and managers implement different types of applications for different purposes… The need for integration will favor more-traditional CRM vendors that add social capabilities. Integration did not matter much when enterprises were just experimenting with social CRM… [C]ompanies are asking for the integration of social data with other customer data within sales, marketing and customer service processes, which will require the integration of social CRM with applications such as a knowledgebase for customer service, multichannel campaign management, sales force automation or e-commerce, Web content and Web analytic applications, master data management, and even back-office applications.”
TC: “While the market is clearly competitive, Gartner says that certain factors can help differentiate Social CRM offerings, including interoperation between public social networks and internal collaborative communities, integration with established CRM products, analytics and more. – There’s no doubt that there is growth in the social enterprise in general. And there’s a lot of movement already taking place in the space. Jive just filed for a $100 million IPO, and Salesforce is making big bets on the space with Chatter.”
Gerrit Eicker
Social Media Metrics and ROI
Which social media marketing metrics matter? http://eicker.at/2f What about social media values and ROI? http://eicker.at/2g
Gerrit Eicker
Metricly
Aggregated metrics‘ dashboards are gaining momentum: Metricly aggregates web metrics in one place; http://eicker.at/Metricly
Gerrit Eicker
Social Media ABC
Bitkom veröffentlicht basalen Leitfaden Social Media, ergänzt Tipps zu Social Media Guidelines; http://eicker.at/SocialMediaABC
Gerrit Eicker
Socialblaze
Social media optimisation: Socialblaze launches public beta, focuses analytics, social media ROI; http://eicker.at/Socialblaze
Gerrit Eicker
TwentyFeet Stays Free
TwentyFeet, the egotracker for social media, keeps 2 services free, starts freemium model; http://eicker.at/TwentyFeet
Gerrit Eicker
Conversational Divide
Blackshaw: Marketers have jumped into social media, while consumer-affairs are having trouble keeping up; http://eicker.at/w
Gerrit Eicker
Shareable News
CNN, Pownar study: Ongoing stories, not breaking news, make content most shareable in social media; http://eicker.at/h
Gerrit Eicker 07:34 on 14. December 2011 Permalink |
Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”
Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”
Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscape – Advance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.”
Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.”
WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.”
SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?”
WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.“