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  Gerrit Eicker 19:42 on 24. February 2011 Permalink
  Tags: .EN ( 3,425 ), Analysis ( 94 ), Analytics ( 68 ), Brand Metrics ( 3 ), Brand Value ( 3 ), Branding ( 189 ), Branding Metrics ( 2 ), Brands ( 197 ), Business Metrics ( 5 ), Business Value ( 6 ), Communications ( 594 ), Communities ( 90 ), Community Management ( 8 ), Consumer Insights, Customer Service ( 10 ), Facebook ( 641 ), Facebook Fans ( 11 ), Insights ( 7 ), IT ( 1,958 ), Marketing ( 879 ), Marketing Performance Management ( 3 ), Marketing Performance Measurement ( 3 ), Metrics ( 23 ), Monitoring ( 23 ), Net ( 2,755 ), Performance ( 11 ), PR ( 175 ), Social Media ( 1,080 ), Social Media Analysis ( 34 ), Social Media Analytics ( 10 ), Social Media Management ( 25 ), Social Media Marketing ( 81 ), Social Media Marketing Metrics ( 5 ), Social Media Measurement ( 42 ), Social Media Metrics ( 21 ), Social Media Monitoring ( 23 ), Social Media Plan ( 2 ), Social Media Planning ( 2 ), Social Media ROI, Social Media Values ( 2 ), Twitter ( 655 ), Twitter Followers ( 20 ), Values ( 31 ), Web ( 3,322 ), Web Metrics ( 2 )   

  Social Media Metrics and ROI 

  Which social media marketing metrics matter? http://eicker.at/2f What about social media values and ROI? http://eicker.at/2g

   
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  Gerrit Eicker 06:55 on 12. February 2011 Permalink
  Tags: .EN ( 3,425 ), Business ( 1,192 ), Business Methods ( 38 ), Communications ( 594 ), CRM ( 23 ), Facebook ( 641 ), Fail, Failure ( 3 ), HR ( 9 ), Management ( 29 ), Marketing ( 879 ), Marketing Strategy ( 10 ), Media ( 621 ), Net ( 2,755 ), Nethnology ( 1,119 ), Plan ( 2 ), Planning ( 3 ), Platforms ( 56 ), Quotes ( 584 ), ROI ( 10 ), SCRM ( 16 ), Social ( 185 ), Social Business ( 16 ), Social CRM ( 17 ), Social Media ( 1,080 ), Social Media Management ( 25 ), Social Media Marketing ( 81 ), Social Media Plan ( 2 ), Social Media Planning ( 2 ), Social Media ROI, Social Media Strategy ( 9 ), Social Platforms ( 7 ), Social Relationship Marketing ( 9 ), Strategy ( 79 ), Twitter ( 655 ), Web ( 3,322 ), Win, YouTube ( 72 )   

  Social Media Planning 

  Solis: In social media, failing to plan is planning to fail. Answers require research, not just listening; http://eicker.at/29

  Social Media Metrics and ROI « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 08:21 on 6. February 2011 Permalink
  Tags: .EN ( 3,425 ), Algorithms ( 26 ), Click-throughs ( 4 ), Commerce ( 17 ), Communications ( 594 ), Conversation ( 49 ), Conversion ( 4 ), Conversions ( 9 ), Couponing ( 11 ), Coupons ( 13 ), CRM ( 23 ), Customers ( 90 ), Data ( 60 ), Data Mining ( 29 ), Data-driven ( 2 ), De-eCommercification, Distributed eCommerce ( 3 ), eCommerce ( 108 ), Facebook ( 641 ), Facebook Commerce ( 9 ), Google ( 648 ), Groupon ( 13 ), Local Business ( 67 ), Local Marketing ( 18 ), Local Networking ( 31 ), Local Services ( 58 ), Localisation ( 123 ), Marketers ( 39 ), Marketing ( 879 ), Nethnology ( 1,119 ), Online Shopping ( 26 ), People-based Business, Quotes ( 584 ), Relationship ( 13 ), Relationship Business ( 6 ), Retail ( 13 ), Retailers ( 9 ), Reviews ( 36 ), ROI ( 10 ), Sales ( 119 ), SCRM ( 16 ), Shoppers ( 6 ), Shops ( 21 ), Social ( 185 ), Social Commerce ( 14 ), Social CRM ( 17 ), Social Media ( 1,080 ), Social Media ROI, Social Network Commerce ( 8 ), Social Networking ( 619 ), Social Networks ( 445 ), Social Relations ( 11 ), Social Relationship Marketing ( 9 ), Social Shopping ( 3 ), Specialised Trade, Speciality Retailers ( 2 ), Talk ( 4 ), Web ( 3,322 )   

  Relationship Business 

  Donato: Social commerce will have its biggest impact with naturally relationship businesses: the locals; http://eicker.at/28

  Sponsored Stories « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 10:36 on 18. November 2010 Permalink
  Tags: .EN ( 3,425 ), Analysis ( 94 ), Analytics ( 68 ), Business ( 1,192 ), Communications ( 594 ), Enterprises ( 65 ), Facebook ( 641 ), Foursquare ( 35 ), IT ( 1,958 ), LinkedIn ( 54 ), Marketing ( 879 ), Markets ( 596 ), Monitoring ( 23 ), Net ( 2,755 ), Optimisation ( 2 ), Reports ( 22 ), SMO ( 21 ), Social Media ( 1,080 ), Social Media Analysis ( 34 ), Social Media Analytics ( 10 ), Social Media Business Intelligence ( 7 ), Social Media Campaigning ( 12 ), Social Media Integration ( 27 ), Social Media Management ( 25 ), Social Media Marketing ( 81 ), Social Media Measurement ( 42 ), Social Media Metrics ( 21 ), Social Media Monitoring ( 23 ), Social Media Optimisation ( 6 ), Social Media ROI, Social Media Stats ( 15 ), Socialblaze ( 2 ), Stats ( 128 ), Tumblr ( 16 ), Twitter ( 655 ), Web ( 3,322 ), YouTube ( 72 )   

  Socialblaze 

  Social media optimisation: Socialblaze launches public beta, focuses analytics, social media ROI; http://eicker.at/Socialblaze

  Metricly « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 09:24 on 12. May 2010 Permalink
  Tags: .EN ( 3,425 ), Blogs ( 279 ), Business ( 1,192 ), Cluetrain ( 68 ), Communications ( 594 ), Conversation ( 49 ), Developers ( 117 ), Facebook ( 641 ), Facebook Open Graph ( 29 ), Facebook Open Graph API ( 9 ), Facebook Open Graph Protocol ( 11 ), Facebook Privacy ( 30 ), Google ( 648 ), IT ( 1,958 ), Marketers ( 39 ), Markets ( 596 ), Net ( 2,755 ), Nethnology ( 1,119 ), Organisation ( 420 ), Platforms ( 56 ), Privacy ( 239 ), Quotes ( 584 ), Search ( 308 ), Social Graph ( 49 ), Social Media ( 1,080 ), Social Media ROI, Social Networking ( 619 ), Social Networks ( 445 ), Web ( 3,322 )   

  Facebook Privacy III. 

  Daitch: Facebook can not be trusted. Orwellian takeover of a single platform is a dystopian future; http://j.mp/b9EFBm

  Facebook Privacy IV. « Wir sprechen Online. and Gerrit Eicker are discussing. Toggle Comments

   
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    Gerrit Eicker 09:25 on 12. May 2010 Permalink | Reply

    Daitch: “In a landscape of nomadic, transient social-media users, Facebook could be supplanted if they don’t change for the good of the people who use their services. Who knows, some bloggers have already taken a stand by making radical suggestions on how old media can take the mantle back. But that’s not all. The fight for social networking and privacy has picked up momentum within the developer community. Though just a blip the size of the tip of a needle, a start-up called Diaspora, founded by a group of college-aged developers, is thinking ambitiously enough to take Facebook on, using privacy as the centerpiece of their endeavor. Now, if only Mark Zuckerberg could identify with that.“

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  Gerrit Eicker 10:27 on 26. February 2010 Permalink
  Tags: .EN ( 3,425 ), Business ( 1,192 ), Enterprises ( 65 ), IT ( 1,958 ), Monitoring ( 23 ), Net ( 2,755 ), Nethnology ( 1,119 ), Social Media ( 1,080 ), Social Media Analysis ( 34 ), Social Media Measurement ( 42 ), Social Media Metrics ( 21 ), Social Media Monitoring ( 23 ), Social Media ROI, Social Media Tracking ( 19 ), Tracking ( 49 ), Web ( 3,322 )   

  Social Media Monitoring 

  Social Media Today: The 10 Social Media Metrics Your Company Should Monitor; http://j.mp/bUnPzr (via @Mark_Zimmermann)

  Buzz Monitoring « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 10:26 on 11. January 2010 Permalink
  Tags: .EN ( 3,425 ), Business ( 1,192 ), Content ( 174 ), Facebook ( 641 ), IT ( 1,958 ), Media ( 621 ), Net ( 2,755 ), Nethnology ( 1,119 ), Organisation ( 420 ), Quotes ( 584 ), ROI ( 10 ), Social Media ( 1,080 ), Social Media Analysis ( 34 ), Social Media Marketing ( 81 ), Social Media Measurement ( 42 ), Social Media ROI, Social Networking ( 619 ), Social Networks ( 445 ), Twitter ( 655 ), UGC ( 31 ), Web ( 3,322 )   

  Social Media ROI 

  Dumenco: Are you doing more for Facebook and Twitter than Facebook and Twitter are doing for you? http://j.mp/7jce2z

  Buzz Monitoring « Wir sprechen Online. and Seguridad are discussing. Toggle Comments

   
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    Seguridad 16:23 on 12. January 2010 Permalink | Reply

    Well, I read the article. Content is king; we shoudn’t forget that principle. And I mean content in our websites and not in other’s websites! Greetings and thanks for sharing the article, Javi.