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  • Gerrit Eicker 10:32 on 17. January 2013 Permalink
    Tags: , , , Facebook Graph Search, , , , , Social Search,   

    Facebook Graph Search 

    Facebook debuts Graph Search, a natural language social search engine in very early beta; http://eicker.at/FacebookGraphSearch

    • Gerrit Eicker 10:33 on 17. January 2013 Permalink | Reply

      FB: “Find people who share your interests: Want to start a book club or find a gym buddy? Connect with friends who like the same activities – and meet new people, too. – Explore your world through photos: Now you can use simple, specific phrases like ‘Photos my friends took in New York City’ to find anything you want. – Discover restaurants, music and more: Explore new places to eat and new bands to listen to – all through people you know. – Graph Search is available now in a very limited beta program for English (US) audiences. Sign up now to find out when you can start using Graph Search.

      TC: “What Can You Search For On Facebook Graph Search? – Great, Facebook launched something called Graph Search. But how does it actually help you? From content discovery to finding a restaurant, from recruiting to dating to a trip down memory lane, here’s what you can do with Graph Search. … Then let’s look at some questions Google, Yelp, and LinkedIn couldn’t answer but Graph Search can. … Some of these searches are silly, but a lot are actually useful. With time, Facebook plans to index posts and links we share, as well as events and activity from apps like Instagram into Graph Search to make it even better. There’s still a lot it can’t do, and plenty of phrases it doesn’t understand, but for version 1 of an attempt at a natural language search engine, Facebook didn’t do too badly.

      FB: “Facebook’s mission is to make the world more open and connected. The main way we do this is by giving people the tools to map out their relationships with the people and things they care about. We call this map the graph. It’s big and constantly expanding with new people, content and connections. There are already more than a billion people, more than 240 billion photos and more than a trillion connections. – Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search, and it starts today with a limited preview, or beta. … Graph Search takes us back to our roots and allows people to use the graph to make new connections. … Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. … Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: ‘hip hop’) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: ‘my friends in New York who like Jay-Z’) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses. – Another big difference from web search is that every piece of content on Facebook has its own audience, and most content isn’t public. We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. – We’re very early in the development of Graph Search. It’s only available in English today and you can search for only a subset of content on Facebook. … The first version of Graph Search focuses on four main areas – people, photos, places, and interests.

      FB: “How Privacy Works with Graph Search – Your privacy choices determine what’s searchable – With Graph Search, you can look up anything shared with you on Facebook, and others can find stuff you’ve shared with them, including content set to Public. That means different people see different results.

      TC: “Zuckerberg explained the difference between web search and Graph Search. ‘Web search is designed to take any open-ended query and give you links that might have answers.’ Linking things together based on things that you’re interested in is a ‘very hard technical problem,’ according to Zuckerberg. ‘Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer.’ For example, you could ask Graph Search ‘Who are my friends that live in San Francisco?’ Zuckerberg joked that a difference is ‘filters,’ which grabbed a few chuckles. … Zuckerberg says that Graph Search is in ‘very early beta.’Facebook Graph Search is completely personalized. … The interest search portion of Graph Search is pretty extensive, unlocking all types of content on Facebook. This is why the company has been collecting your interests for all of these years. Graph Search makes it so that you’ll never want to leave Facebook. Before, to find out what your friends liked, you had to go to everyone’s different profile. … It seems a lot like Amazon, but for interest discovery rather than purchasing – at least for now. … The new Graph Search product will be integrated into privacy, as well. In the upper-right of Facebook’s bar, you will find shortcuts to privacy settings. You can granularly control which photos show up to the world, which will of course remove them from search results. … Graph Search won’t just change the way we use Facebook. It could also pull users away from other services like Yelp and Foursquare, and create huge advertising opportunities for Facebook. But that all depends on the social network convincing us that when we have a question to answer, you don’t just have to Google it. Now you can Facebook it.”

      TNW: “Zuckerberg made it clear that this isn’t a Web search service, and that user privacy has been taken into concern. Graph search is designed to take a precise query and deliver an answer.Zuckerberg says that Graph Search is a new way for users to get new information and connections on Facebook. When asked by Rackspace’s Robert Scoble about if there’s going to be an API available, Zuckerberg says it’s going to take some time and right now the service is focused on people, photos, and interests. … In order to get the power of Graph Search, Zuckerberg says that you need to try it out yourself. He says that this new feature forms the ‘Third Pillar’ of the ecosystem, with the other two answering queries such as ‘what’s going on around them’ (seen in the News Feed) and ‘what’s going on in their life’ (seen in the Timeline). … The company emphasized that Facebook recently updated its privacy settings where users can control what’s being seen. One of the objectives is to highlight the Activity Log in which users can look at photos and content that they’re tagged in and have it either taken down, resulting in the removal of tags and notifies the original poster letting them know that it was embarrassing.”

      VB: “‘It’s gonna take years and years to index everything,’ Zuckerberg said. ‘There’s more content we haven’t gotten to than content we have.’ Search for mobile, more languages, text posts, and Open Graph content will be coming soon. And, of course, an API is also on the roadmap, but perhaps a bit further down the line. – Monetization in the form of ads is coming, but Zuck said the company is focusing first on getting the product out of its initial beta version. … Let’s not forget to follow the money; all that engineering and infrastructure work wasn’t just to delight all you users. Search makes up the largest portion of U.S. digital advertising spending, a grand total of $17.58 billion in 2012, according to research firm eMarketer. – And right now, the lion’s share of that market belongs to King Google, which grabbed 74.5 percent of U.S. search revenues last year. That statistic has been growing over the past year, not declining in spite of Bing’s best efforts.”

      FC: “Facebook’s entry into search takes the opposite approach of Google’s entry into social. Instead of staking its claim in a new category as Google+ did, Graph Search expands Facebook’s role in the social category. … Facebook evolved from a social network to a social toolkit when it launched Graph Search… Graph Search leverages Facebook’s social data to pinpoint any combination of people, places, photos and interests. … ‘We wouldn’t suggest people come and do web searches on Facebook, that’s not the intent,’ said Mark Zuckerberg… Turning Facebook’s social graph into a social tool could be valuable for advertisers because searches often proceed purchases. … Whether Search Graph becomes one of Facebook’s most valuable assets or biggest flops depends on users’ willingness to migrate their searches away from old niche standbys and onto a one-stop shop.”

      BM: “Facebook is not doing search, at least not search Google-style. However, the world’s largest social network has radically re-engineered its native search experience, and the result is not only much, much better, it’s also changed my mind about the company’s long term future. … Graph Search subsumes Facebook’s previous search offering, which was extremely weak and focused mainly on the use case of navigation (finding people and pages). The new service takes full advantage of the face that Facebook is, at its core, a massive structured database of tagged entities. … The focus was on Facebook’s Newsfeed, and how an economy of value was now in place to game Facebook’s ‘edgerank’ algorithm, which determines what stories show up in a person’s feed. With Graph Search, I expect a similar ecosystem will emerge. All of a sudden, two things will be true that previously were not: Facebook users will be using search, a lot, creating liquidity in Facebook ‘SERPS.’ And secondly, there will be significant perceived value in being included in those search results, both for individuals (I want to be considered for that job at Google!) and for companies/brands (I want to message to anyone looking for a job!). … Even without incorporation of Open Graph or Posts, Graph Search is going to change the game for brands and people on the Facebook service.

      GE: “Though the initial rollout is not necessarily commercaily-focused, let’s look at the potential for ecommerce marketing. … The best way to optimize for Graph Search is to simply get as much of your content in the social graph. Beyond adding Like buttons to your home page and product pages, update your fan page frequently with posts that provoke sharing (see our post on Facebook News Feed Optimization for ideas). Explore non-product page content marketing (stay tuned for an upcoming post on content marketing for ecommerce). The point is, get site visitors to share the heck out of your content if you want a chance to be found. … Advanced fan marketing could enable a business Page administrator to query which fans like a certain TV show or event and send permission-based Facebook Messages to these users with offers (e.g. Coachella style offers, or pre-order Halo 5). – There’s a lot of potential for consumers and marketers, but the big question is, do Facebook users care about Graph Search, or is this just Facebook’s attempt to do something search-y that fizzles out?

      RWW: “Facebook Graph Search Is Boring: We Need A Unified Search AI – Here’s nothing exciting about Facebook’s Graph Search. It’s just another way to lock in free users to a mediocre, incomplete service, just like Google wants to do with Google+. Until there’s a personalized, natural-language search box that can search whatever and wherever we want, I don’t think anything else matters. … Facebook’s Graph Search will tell you things about your friends and ‘friends’ and ‘likes’ and your ‘friends’ likes’ on Facebook. It’s Facebook’s first bit of AI stalking enhancement.So everyone who’s smart will limit the amount of information that can be found about them on Facebook, since now it’s so easy to find. People will realize that they should share only things they want people to find, and that’s a good thing. But it also means searching on Facebook will show you only a narrow band of things. … We won’t really be in the future until it works like this: We’ve got our own AI assistants who know us intimately but protect our information. We can ask them questions, and they will use every data source to find the right answer for us, not merely the best one available on a proprietary service. – Until then, all these companies will keep building their own boxes, and we’ll have to run around between them pretending it’s convenient.

      TC: “Facebook Graph Search Makes Privacy Seem Selfish – Graph Search creates a potential audience for our content who we’ll never meet. Your Like of a gentle dentist or a tranquil park, your photo of a historic landmark or must-see event could influence decisions of people for the better. But you won’t know that. Your aid falls outside your network to those who stumbled across your donation via Graph Search. – This redefines our relationship with the Facebook share box. There’s suddenly a reason to share even if you can’t immediately foresee how or to who it will be valuable. … Some people have nothing to hide. But for others whose identities aren’t necessarily aligned with their bosses or their parents, Graph Search could be a nightmare. Others still just don’t care about helping out. They’re not going to go to the trouble of Liking their favorite dentist in case it might assist a friend or a stranger. And finally there are people who just feel uncomfortable sharing so openly. – There’s nothing wrong with being any of these. If you don’t want to contribute, that’s fine, and it’s your choice. But now that Graph Search exists, it’s a choice you have to make.

      FD: “It’s a strategic shift for Facebook. The intent is clear – to keep people on Facebook longer, and to open up countless proven, search-related monetization strategies with all those businesses and services you like. … You know how everyone gets up in arms about Facebook privacy every three months or so? Graph Search will mean that not only will strangers see posts you never thought were public, strangers will see posts from forever ago that you never thought were public. Any temporal protection you had is gone as Facebook stalking gets its first power tool. … Yet by nature, the vast majority of Facebook’s knowledge is who you were, not who you are. This limitation hasn’t been an issue for Facebook because it’s relatively young and its core interactions are built around the present. Now, Graph Search will dig deeper into that were category, meaning we’ll be more and more defined by others via the brief periods of our own bad taste – the Zubaz pants lurking in all our digital closets.

  • Gerrit Eicker 18:34 on 29. February 2012 Permalink
    Tags: , , , , , , , , Social Search,   


    RWW: #Bing+ gets it right; http://j.mp/zN6UFg – Shows what #Google+ should have been; http://j.mp/vZSxYi

  • Gerrit Eicker 08:50 on 12. January 2012 Permalink
    Tags: , , , , Department of Justice, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Social Search, , , ,   

    Search Plus 

    Constine: There’s blood in the water surrounding Google Search Plus; http://eicker.at/SearchPlus

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    • Gerrit Eicker 08:50 on 12. January 2012 Permalink | Reply

      Constine, TC: “Sharks Circle Around Google Search+: EPIC Cries Antitrust, Twitter Provides Evidence – There’s blood in the water surrounding Google Search+… EPIC believes that by surfacing in search results the private content shared with a user by their friends, Search+ may violate privacy. I personally don’t buy that argument. Yes, it’s a bit shocking to see private content in Google Search results where we’ve come to expect only public content. However, private content isn’t exposed to anyone that couldn’t already see it, so I think EPIC is fear mongering around privacy. … The issue is that Google has the data to surface its competitors in People and Pages, but doesn’t. Hey, maybe this is all a clever ploy to bring antitrust scrutiny to Facebook’s deal with Microsoft’s Bing to sour its IPO.

      Eldon, TC: “Google+ Search = A Way To Call The Feds In On IPO-Bound Facebook (?) – Like everyone else, I’ve been trying to get my head around why Google has force-integrated its Google+ social network into its main search feed at the expense of leading social services like Facebook and Twitter. The situation seems like an antitrust case waiting to happen, because Google could easily choose to feature the publicly available content from its social rivals in the same way it is showing its own product within its market-dominating search engine. It just hasn’t. … There could be a grand strategy for provoking the US government to investigate the market shares of search and social products as a single issue, in a way that puts Facebook on the defensive, especially as it looks to go public. … The big catch to this idea, at least for now, is that when you consider Bing’s relatively weak market share, and the lack of effect Facebook has had on it, it’s unclear if the Justice Department will take this sort of issue seriously. Facebook may be the Google of the future, but Google is the Google of the present. And maybe Google is just trying to see what it can get away with ahead of what we can expect to be habitually slow federal interest in whatever moves it makes.

      Coldewey, TC: “There has been a great quantity of vitriol corroding the social web over the last few days, a reaction to Google’s decision to optionally integrate Google+ features into their search. … Google is a datavore. All it wants to do is collect data, organize it, and then deliver it to people, peppered with ads and the occasional sales commission. Viewed from this perspective, the new social search is simple – innocuous. The biggest crime Google has committed is giving it such a cumbrous name. … A search that is ostensibly social-focused should be pulling information primarily from Facebook and Twitter, right? I agree. Yet it doesn’t. And people’s accusing fingers jumped up to point at Google, though the problem isn’t Google’s. … What rich data does Facebook share? What deep search does Twitter permit? Google can’t produce something it doesn’t have, and what it does produce isn’t destructive to search – and if it were so, it can be turned off with a click. … There’s nothing controversial about competition. Google has started a new service that gives social data prominent placement. Ironically, the fact that people are complaining that it is not integrative enough (as opposed to Twitter and Facebook initiatives, which are often not integrative at all, and sometimes deliberately exclusive) testifies to Google’s adherence to their promise of even-handedness. … I think it falls outside that area, which to me begs the question, but no doubt the discussion will continue, and Google’s actions will have repercussions further down the line.

      SEL: “Real-Life Examples Of How Google’s ‘Search Plus’ Pushes Google+ Over RelevancyBy having a dominant position in search, Google might ultimately be responsible for going above-and-beyond to include competitors. That’s part of what the current anti-trust investigations into Google are all about. One complaint over today’s move – though likely mostly about privacy – is already being readied. – Google’s job as a search engine is to direct searchers to the most relevant information on the web, not just to information that Google may have an interest in. – These suggestions would be better if they included other services, and that’s the standard Google’s search results should aim for, returning the best. … If You’re Not On Google+, You’re Not A Suggestion… Why Google+ Is A Must-Have For Marketers… Is there anyone out there who still wants to say that being on Google+ doesn’t matter? Anyone? Because when being on Google+ means that you potentially can have your Google+ page leap to the top in those sidebar results, Google+ matters. It matters more than ever before. … It’s not Google’s job to be sticking it to anyone with its search results. Those results are supposed to be showing what are the most relevant things for searchers out there. That’s how Google wins. That’s how Google sticks it to competitors, by not trying to play favorites in those results, nor by trying to punish people through them.

      RWW: “Will Bing Get A Boost Thanks To Google’s Your Way? – All of this could play well for Bing. Since 2009, the number three search engine has had a partnership with Twitter similar to the one that lapsed with Google last summer. Since the Google agreement expired, it is now easier to find tweets in Bing via realtime searches than it is in Google. At the time of the breakup in July, it was unclear which side walked away, but Bing was quick to renew its ties with Twitter and strike a similar deal with Facebook. … The fallout from search isn’t the only reason why Bing may get a boost this year. The company has improved integration of Bing with Xbox and Kinect, which helps Microsoft grab a younger demographic when gamers move their search activity online from their consoles. Bing has also been working to improve its mobile offerings, releasing a much-imtpoved Bing app for Android and iOS5. – But perhaps the biggest indication that Bing is worth paying attention to came from Google itself, when it paid $900 million to Mozilla to be the default search engine in Firefox for the next three years.

  • Gerrit Eicker 08:53 on 11. January 2012 Permalink
    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Social Search, , , ,   

    Google Search Plus 

    Google Search goes Plus Your World: personal search adds Google Plus, global doesn’t; http://eicker.at/GoogleSearchPlus

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    • Gerrit Eicker 08:54 on 11. January 2012 Permalink | Reply

      Google: “Search, plus Your World – Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. … We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features: Personal Results, which enable you to find information just for you, such as Google+ photos and posts-both your own and those shared specifically with you, that only you will be able to see on your results page; Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and, People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community. – Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and we’re just getting started. … When it comes to security and privacy, we set a high bar for Search plus Your World. Since some of the information you’ll now find in search results, including Google+ posts and private photos, is already secured by SSL encryption on Google+, we have decided that the results page should also have the same level of security and privacy protection. That’s part of why we were the first major search engine to turn on search via SSL by default for signed-in users last year. … We named our company after the mathematical number googol as an aspiration toward indexing the countless answers on webpages, but that’s only part of the picture. The other part is people, and that’s what Search plus Your World is all about.

      SEL: “Google’s search results are undergoing their most radical transformation ever, as a new ‘Search Plus Your World’ format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings. … The new system will perhaps make life much easier for some people, allowing them to find both privately shared content from friends and family plus material from across the web through a single search, rather than having to search twice using two different systems. – However, Search Plus Your World may cause some privacy worries, as private content may appear as if it is exposed publicly [it is not]. It might also cause concern by making private content more visible to friends and family than those sharing may have initially intended. … ‘The social search algorithm, and the personal search algorithm, and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful,’ said Amit Singhal, who oversees Google’s ranking algorithms, when I talked with him about the new features. … Search Plus Your World doesn’t cover content on Facebook. Or Twitter. Or Flickr. Or any social network or place where content might be shared to a more limited audience. Currently, ‘Search Plus Your World’ would be better described as ‘Search Plus Google+’ … As said, the ability to search for private content on Google+ isn’t new. However, I wonder if having it integrated into Google’s search results itself might cause some surprises and issues for both Google and its users. … Don’t like the idea of personalized search? Disappointingly, Google didn’t go the opt-in route. Instead, you have to deliberately opt-out. … Personalized Is The New ‘Normal’ … Overall, I like the integration that allows for searching through private and public material. As I’ve said, I think many people will find it useful. – I do think there are some additional privacy controls that could be added, in particular, the ability for people to opt their content out of being found through search, if they want. … Yes, there are things that Facebook or Twitter might not allow, not without Google cutting deals or agreeing to terms it may not want to.

      RWW: “If you’re like me, you’ve dreaded this day. Just last week, I wrote that Google+ was going to mess up the Internet by turning Web search into a popularity contest. But the new Google unveiled today leaves the user in control. ‘Search, plus Your World,’ Google has called it. It’s two kinds of search, and they’re separate. If you don’t want Google+-flavored results, just switch to global mode. You can even turn off personalized search altogether. … Even when you search in personal mode, Google wants to show you the most relevant result at the top, even if its not from Google+. Prior to today’s update, this wasn’t happening reliably. The source of my concerns about Google+ was the prominence of Google+ results in search when outside Web results were more relevant. … Of course, this mode will still privilege content posted to Google+ ahead of other social networks.But today’s ‘Search, plus Your World’ update actually softens the impact of Google+ on search. Google+ content is better integrated with outside stuff now, and, of course, it’s optional, even for logged-in users. There are still problems with the state of Google search, but none of them are as dire as they were a week ago. – Now that Google users have control over the level of personalization, I don’t think Google+ will mess up the Internet anymore. Social SEO will not take over, because natural search results still matter. My fear last week was that anyone who wanted to use Google would be forced to use Google+. Today’s update shows good faith. Google has given its users control.

      GigaOM: “Google+ just got a new killer app: search – Google has begun to integrate Google+ posts, pages and profiles into its Google.com search results. The move is meant to personalize search, and offers some interesting opportunities for content discovery – but first and foremost, it’s gonna be a big boost for Google+ itself. … The new Google+ search integration comes with a kind of on-off switch, making it possible to switch back and forth between the classic Google view of the world and a more personalized version. Users who opt for the personal approach will get to see relevant posts from the people they have added to their circles as well as pages from brands and celebrities relevant to their search results. … I’ve long argued that Hangouts are a kind of killer app for Google+. With the launch of personalized search, the service just got a new killer app.

      TC: “What most alarms me about today’s ‘Google Search Plus Your World’ announcement is how it will distort name searches. When I Google someone’s name, I’m typically looking for a Wikipedia entry, their Twitter account, a personal website, or an author page on their blog. … I know getting people to sign up for Google+ is crucial to tying people’s behavior across Google products to their identity to power ad targeting. But seriously Google, best-in-class search is why we love you. Is it really worth sacrificing your integrity to drive signups?

      VB: “Twitter is not happy with Google’s new social search features. So unhappy, in fact, that the company is calling it a ‘bad day for the Internet’ and media overall. ‘We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone,’ the company said in a statement. ‘We think that’s bad for people, publishers, news organizations and Twitter users.’ … One Google spokesperson told VentureBeat: ‘For years now we’ve been working with our social search features to help you find the most relevant information from your friends and social connections, no matter what site that content is on. However, Google does not have access to crawl all the information on some sites, so it’s not possible for us to surface all that content. Google also doesn’t have access to the social graph information from some sites, so it’s not possible to help you find information from those people you’re connected to.'”

      GigaOM: “Is adding Google+ to search a red flag for regulators? – Neither side has said why the arrangement with Twitter came to an end (sources say the company wanted a lot more money in return for its data), but today’s note about unfair competition suggests the two won’t be working together any time soon – and the odds of Facebook suddenly wanting to make its data available seem equally remote. But as others have pointed out, Google is being somewhat disingenuous when it says it can’t get information from Twitter, since all tweets and profile info (unless explicitly hidden by a user) is available to be crawled and indexed by anyone, including Google.

      TC: “But Twitter does have a point: people trust Google to serve up the most timely, relevant information possible. And without Twitter’s data, it’s going to have a hard time doing that. Of course, Google probably already has its own answer to this drafted, and I suspect it reads something like, ‘if Twitter wants people to find tweets in Google, they can open up their API.’ I’m reaching out to them for their official response now. – Update: Google just posted this response to its official Google+ Page: ‘We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer, and since then we have observed their rel=nofollow instructions.’

      RWW: “Sure they’re concerned. Is it true, though? It’s not like Twitter’s own search tools are that helpful; Google is still the best Twitter search tool there is. It recently acquired Julpan, a social search company, so maybe Twitter has a better idea. But if you search for content that’s on Twitter, Google will find it. If Twitter wants full-featured integration into Google search, that’s up to them. I’m sure Google would be delighted to oblige. – Nothing about today’s update makes things worse for Google’s competitors in Google results. If anything, it just means they have more work to do.

    • webwerkstatt 21:30 on 11. January 2012 Permalink | Reply

      Google ist still no.1 and they will keep their position for years. Twitter is only a short message service and an integration would be great for them

      • Gerrit Eicker 07:01 on 12. January 2012 Permalink | Reply

        Well, I suppose Twitter wouldn’t be Twitter if it’d be “only a short message service”, but that’s just my 2 cents. – But I’m with you regarding the question who’s got to deliver: it’s Twitter, not Google. Twitter will have to decide if they want money or attention…

  • Gerrit Eicker 07:48 on 5. August 2011 Permalink
    Tags: +Realtime Search, , , , , , Google Plus Realtime Search, , , , , , , , , , , , , , , , , , Social Search, , , ,   

    Google Plus Realtime Search 

    Google Realtime Search will return with and for Google Plus, including other sources; http://eicker.at/GooglePlusRealtimeSearch

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    • Gerrit Eicker 07:49 on 5. August 2011 Permalink | Reply

      Mashable: “Google Realtime Search is coming back soon, and it will include data from Google+ and other social sources. … When asked about if or when Realtime Search would return, Singhal responded by saying the Google Search team is ‘actively working’ on bringing the product back. He added that the team was experimenting with adding data from Google+ and other sources. It seems as if Google doesn’t believe it needs Twitter data to deliver a compelling real-time search offering. – Danny Sullivan, the panel’s moderator and Search Engine Land editor in chief, also asked the panel why the Google+ stream doesn’t have its own search engine (it’s one of the social network’s most requested features). – ‘We are on it,’ Singhal responded.

      SEW: “Since the new Realtime search is expected to be bumped to the front page, much like Places or image data, this works as a way for Google to cross-promote its content. It also falls into the same category as the antitrust concerns currently being reviewed in both the U.S. and Europe, which are focused on whether Google is unfairly favoring its own sites and services. – Will Google realtime even matter without Twitter? As Marketing Pilgrim noted, ‘even once (if) Google+ becomes heavily trafficked, it’s likely that the postings will resemble those you find on Facebook. Google already admitted, that Facebook wasn’t very effective as a real-time news source, so how is Google+ going to be any better?‘”

      WPN: “Google Needs Twitter for Realtime Search – If you want to see up to the second results from around the world on what people are saying about any given topic, where do you go? Google+ or Twitter? – If Google really wants to organize the world’s information, maybe it needs to fork out enough money to get that firehose back. At least for a while. The early days are promising, but it’s still entirely possible that Google+ could turn into another Google Buzz or worse yet, another Google Wave. – I still can’t believe Google of all companies launched such an important strategic product without search in the first place.

  • Gerrit Eicker 09:06 on 29. June 2011 Permalink
    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Social Search, , , ,   

    Google Plus: Circles, Sparks, Hangouts, Mobile, Huddle 

    Google starts its own social network Google Plus finally, the nuance and richness of real-life sharing; http://eicker.at/GooglePlus

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    • Gerrit Eicker 09:07 on 29. June 2011 Permalink | Reply

      Google: “Among the most basic of human needs is the need to connect with others. … Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. – In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it. – We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project.

      Google+: “Google+ is in limited Field Trial – Right now, we’re testing with a small number of people, but it won’t be long before the Google+ project is ready for everyone. Leave us your email address and we’ll make sure you’re the first to know when we’re ready to invite more people.” … +Circles: “You share different things with different people. … Circles makes it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself, just like real life.” +Sparks: “…looks for videos and articles it thinks you’ll like, so when you’re free, there’s always something to watch, read, and share.” +Hangouts: “With Hangouts, the unplanned meet-up comes to the web for the first time. Let buddies know you’re hanging out and see who drops by for a face-to-face-to-face chat.” +Mobile: “…Your photos upload themselves. +Huddle: “Huddle takes care of it by turning all those different conversations into one simple group chat…”

      RWW: “The fundamental value proposition is around privacy: it’s the opposite of Facebook and Twitter’s universal broadcast paradigm. Google Plus is based on the Google Circles feature, which lets you share and view content to and from explicitly identified groups of your contacts, and no one else. It’s really easy to use and a great feature – but even if you’re communicating out in public, the rest of the service is very well designed, too. This is a smart, attractive, very strong social offering from Google. … Anything that can increase the percentage of social software users who are actively curating dynamic, topical sources is a net win for the web and for the people who use it.”

      TC: “The reality is that Google is in a better position to organize all of the social signals we broadcast online rather than to organize all of the individuals making those signals. – Instead of building another social network, I’d like to see Google focus on helping us search through all the user-generated signals and content and to help us with our search, much of which is done offline through social questions, not keyword-speak. (Although, the threaded comments approach Google+ is using in the main stream it presents to users does lend itself to friends asking each other questions and answering them). This approach would let Google focus on what it excels at, helping us find information online, especially information created by our friends and friends of friends, perhaps even in an instant. Now, that would be a huge plus.”

      Mashable: “Google+ is a bold and dramatic attempt at social. There’s a reason why Google calls this a ‘project’ rather than a ‘product’ — they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire. – Overall, Google+ is solid. But I’m not going to call it a Facebook killer or a game-changer. The last Google product I said that about was the ill-fated Google Buzz. Perhaps that’s why Google’s rolling this out slowly via invites, the same style Gmail used to release itself to the world. – If Google can persuade users to come back every day, it has a winner. But the company will have to do even more to provide a truly compelling alternative to Facebook. At the moment, Google+ cannot compete with the king of social, but Google doesn’t seem to be in a hurry to take on Mark Zuckerberg’s giant quite yet.

      pC: “It’s going to be a while before we find out whether or not this is something that will resonate with the public, and that’s actually a good thing: by launching the service in an invitation-only mode, Google will have time to discover flaws and fix bugs among a group of early adopters who are likely to be much more understanding when problems arise than the general public, which freaked out about the mistakes Google made when launching Google Buzz. Google’s taking a risk that Google+ won’t have enough users on board in its early days to facilitate connections, but it seems to have decided that erring on the side of getting privacy features right is more important than building a Facebook killer on Day 1.

      TNW: “A complete video tour of Google+ featuring Mobile, Sparks and Circles

  • Gerrit Eicker 14:57 on 24. June 2011 Permalink
    Tags: , , , , , , , , , , Facebook Data, , , , , , , , , , Link Authority, , , , , , , , , , , , Search Intent, SGO, Site Authority, , , , , , , , , , , Social Search, ,   

    Microsoft and Facebook vs. Google 

    Williams: Why the MicrosoftFacebookalliance really is a threat to Google; http://eicker.at/MicrosoftFacebook

  • Gerrit Eicker 18:39 on 8. April 2011 Permalink
    Tags: , , , , , Bonuses, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Social Search, , , , ,   

    Google Social 

    Google wants social badly: Gundotra becomes SVP of social, bonuses depend on social development; http://eicker.at/GoogleSocial

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