Google Updates Social Search
Google: Social Search will now be mixed throughout results, adds notes, connects social media; http://eicker.at/SocialSearch
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Gerrit Eicker
Social Search
Cormier: Social objects are the new low hanging fruit of social search optimization (SSO); http://j.mp/bNEfXf
Gerrit Eicker 19:40 on 17. February 2011 Permalink |
Google: “First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). … Second, we’ve made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites. … Third, we’ve given you more control over how you connect accounts, and made connecting accounts more convenient. … As always, you’ll only get social search results when you choose to log in to your Google Account. We’re starting to roll out the updates today on Google.com in English only and you’ll see them appear in the coming week.”
GigaOM: “Google is slowly finding its social legs and is rolling out a set of improvements to its search product that help it keep pace with rivals, who are increasingly weaving social signals into search results. … It’s not the social layer that Google is said to be working on. But it’s another sign that shows Google is figuring out how social fits into its existing properties. The pressure is on the web giant to sort out its strategy in search as rivals like Bing and upstarts Blekko, Greplin, Wajam and others bring the fight to Google.”
FC: “This is a clever, if subtle, way to inject a little extra social relevance into Google’s core business of search, and it will make Googling something seem a little more personalized than simply interacting with a blind, international giant digital tool. It also differentiates it from competitors, like the fast-growing Bing… Will this trick work to convince us Google’s good at social media? Is this the very first layer of social network technology that may become the rumored Google Me social network? We can’t tell. Maybe we’ll Google it up and see what our friends, co-workers and that girl from the coffee shop we once Twittered think.”
RWW: “This, however, is personalization taken to another level. This is personalization in the form of looking at who you know, who you’re connected to on various social networks, and ranking content according to who created it and who shared it. We were told that Google will even go a step further and look at content shared by friends of friends. … Your friends don’t have to even have a Google profile for their content to show up in your search. If you’re friends with them on Twitter and you connect your Twitter account, you can see what they share on Twitter in your search results. … A move to create another, stand-alone social network would seem like folly to some, especially with the company’s track record when it comes to social. This move, on the other hand, feels just right. Gather the information and use it as yet another signal on what is relevant to your search.”