Google’s Graveyard II.
Google once again expands its graveyard: Aardvark, Desktop, Fast Flip, Notebook, Sidewiki…; http://eicker.at/GooglesGraveyard
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Gerrit Eicker
Google’s Graveyard
Google expands its graveyard for Wave. The core question: what is next? Buzz? http://j.mp/GooglesGraveyard
Gerrit Eicker 08:37 on 4. September 2011 Permalink |
Google: “Technology improves, people’s needs change, some bets pay off and others don’t. So, as Larry previewed on our last earnings call, today we’re having a fall spring-clean at Google. – Over the next few months we’ll be shutting down a number of products and merging others into existing products as features. … This will make things much simpler for our users, improving the overall Google experience. It will also mean we can devote more resources to high impact products—the ones that improve the lives of billions of people. All the Googlers working on these projects will be moved over to higher-impact products. As for our users, we’ll communicate directly with them as we make these changes, giving sufficient time to make the transition and enabling them to take their data with them. … Aardvark, Desktop, FastFlip, Google Maps API for Flash, Google Pack, Google Web Security, Image Labeler, Notebook, Sidewiki, Subscribed Links”
VB: “Under the direction of new CEO Larry Page, Google declared that it would re-prioritize its product offerings. Part of that includes the shut down of Google Labs, what Google previously referred to as ‘a playground where our more adventurous users can play around with prototypes of some of our wild and crazy ideas.’ – Aardvark was acquired by Google for $50 million back in February 2010. The service let users ask and answer questions from people in their personal social network through a Google Chat window. A day after the acquisition news came through, Aardvark was moved to Google Labs. – Google says although Aardvark is closing, Google will ‘continue to work on tools that enable people to connect and discover richer knowledge about the world.’ The Aardvark team appears to have moved most of its focus to the Google+ social network.”
GigaOM: “Google’s doing a bit of house cleaning today, announcing on its blog that it’s shutting down a handful of properties and projects, including a big one they shelled out $50 million for. Social search company Aardvark is getting the axe just 18 months after being acquired. The explanation? It was just an experiment. It’s also a sign that Google is beginning to sharpen its focus on meaningful projects. Today’s news follows the closing of Slide, Google Health, Google Power Meter, Google Labs, and others since Larry Page became CEO in January.”
TC: “Well, it looks like the brooms and axes are out at Google today, for a little late-summer cleaning. The company announced via its blog today that some of its products and features will be riding into the sunset in the very near future. This news was previewed by CEO Larry Page on Google’s quarterly earnings call in July, who said at the time that the search giant would be doing a wee bit of spring, er, early fall cleaning.”
TNW: “All Google Notesbooks content is being rolled into Google Docs, the company announced today, as part of a wider revelation that it is pulling the plug on several of its popular products. Google Notebook enabled people to combine clipped URLs from the web and free-form notes into documents they could share and publish.“