Foursquare Radar
Foursquare: The real world, now in real-time! Say hi to Foursquare Radar; http://eicker.at/FoursquareRadar
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Gerrit Eicker
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Gerrit Eicker
Google Small Business Blog
Google: Most every business, including ours, starts small. Introducing the Small Business Blog; http://j.mp/GoogleSMB
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Gerrit Eicker
Web Writing
Writing for the Web: 20 tips from Reiss; http://j.mp/8Zws6P (via @mseibert), 20+ papers from Nielsen; http://j.mp/denaAR
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Gerrit Eicker
Reiss: “The truth is, most online readers don’t care much about how web writers tackle grammar, spelling, and punctuation as long as they get the information they need. That said, good grammar does build trust in your organization. Proper spelling does, too – so proofread your text and ask a professional copywriter to look it over if at all possible.”
Reiss’ 20 tips:
1. Kill your darlings
2. Apply George Orwell’s rules
3: Build shared references
4. Write front-loaded paragraphs
5. Accept that people read differently on the Web
6. Respect levels of detail
7. Don’t make things too granular
8. Define your goal
9. Minimize instructions
10. Eliminate ‘happy talk’
11. Be objective
12. Be personal
13. Be concise
14. Avoid secret language
15. Make stuff scanable, skimable, usable
16. Write communicative subheads
17. Write accurate labels
18. Go back and edit your work
19. Remember to write the ‘invisible’ text
20. Don’t let anyone talk you into increasing keyword density for SEONielsen: “Research on how users read on the Web and how authors should write their Web pages.”
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Gerrit Eicker 07:31 on 14. October 2011 Permalink |
Foursquare: “The initial vision for foursquare centered around one question: can we build something to help make the world easier to use. Until now, we’ve focused around sharing what you’re doing and building expertise, with features like checking in, tips and recommendations. Today, we’re super excited by what some of iOS 5’s newest features allow us to do. Specifically, say hi to foursquare’s ‘Radar,’ a huge step in the evolution of the foursquare vision.”
RWW: “The release of Radar comes on the heels of Foursquare’s second hackathon, held at the end of September. Paris-based Web developer Benjamin Netter took home the top prize for his Web app Plan My Next Trip, which uses your Foursquare history to recommend things to do when visiting other cities. Radar follows-up on the very Foursquare fun-focused trend of helping consumers find new places to visit, particularly in densely-populated urban centers.”
GigaOM: “Radar is an interesting extension of Foursquare’s lists feature, which made its debut in August. Now that the app knows about places a user hopes to visit, vs only knowing about places she’s visited in the past, a feature like Radar can be useful instead of annoying. In all, it seems like a smart evolution for Foursquare, which has been on a growth and R&D tear since it secured $50 million in new venture capital in June.“