Google Analytics Social Data Hub
Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData
Tagged: Tracking Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Surveillance
Stallman: Facebook and Google Plus mistreat their users… Facebook does massive surveillance; http://eicker.at/Surveillance
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Gerrit Eicker
Stallman interview on RT (Russia Today) and video on YouTube: “Facebook and Google Plus mistreat their users… Facebook does massive surveillance. If there is a ‘like’ button in a page, Facebook knows who visited that page. And it can get IP address of the computer visiting the page even if the person is not a Facebook user. So you visit several pages that have ‘like’ button and Facebook knows that you visited all of those, even if it doesn’t really know who you are… Free software literally gives you freedom in the area of computing. It means that you can control your computing. It means that the users individually and collectively have control over their computing. And in particular it means they can protect themselves from the malicious features that are likely to be in proprietary software… This doesn’t automatically give you freedom in some other area of life. To get that you have to fight for it. But human rights support each other. In an age when a lot of what we do, we do with computers, if we don’t have freedom in our computing, that makes it harder for us to defend or fight for freedom in other areas. You loose one set of rights – and it’s harder for you to keep the others…”
VB: “Social networks are under constant scrutiny by their users but also privacy watchdogs as companies add more sharing tools to to connect millions of people from over the world. – Facebook, created by Mark Zuckerberg, hit the headlines over the past week after its co-founder admitted the company had made ‘a bunch of mistakes’, agreeing terms with the FTC to make its networks more transparent and allow users to control their own levels of privacy. – However, there are many that believe companies like Facebook and Google aren’t helping their users, insisting that they are mistreating them. Richard Stallman, creator of the GNU Project and founder of the Free Software Foundation, is one such person, believing that not only do Facebook and Google mistreat users on their social networks, they are putting some people in danger. … Circling back to social networking and the privacy implications involved, many still believe Facebook and Google are working hard to track users across the web, extracting their preferences and information for their own gain. Facebook has said moved to employ two dedicated members of staff to oversee its privacy practices on its website, also agreeing to have its practices audited by the FTC on regular intervals. – Stallman might not believe that Facebook is doing all it can to remain transparent but with the FTC on its back, it is a case of making sure it does to ensure it doesn’t land itself in more hot water. With upwards of 800 million people, Facebook’s growth shows no signs of slowing, suggesting many people simply don’t care about the information they share with third-parties.”
Wikipedia: “Richard Matthew Stallman (born March 16, 1953), often shortened to rms, is an American software freedom activist andcomputer programmer. In September 1983, he launched the GNU Project to create a free Unix-like operating system, and he has been the project’s lead architect and organizer. With the launch of the GNU Project, he initiated the free software movement; in October 1985 he founded the Free Software Foundation. – Stallman pioneered the concept of copyleft, and he is the main author of several copyleft licenses including the GNU General Public License, the most widely used free software license. Since the mid-1990s, Stallman has spent most of his time advocating for free software, as well as campaigning against software patents, digital rights management, and what he sees as excessive extension of copyright laws. Stallman has also developed a number of pieces of widely used software, including the original Emacs, the GNU Compiler Collection, the GNU Debugger, and various tools in the GNU coreutils. He co-founded the League for Programming Freedom in 1989.”
Winer: “Why I stand up for Stallman – But I still see it going on for Stallman, and that makes me feel ill. I think a guy like Stallman should be heard and we should think about what he says. And if you disagree, have the self-respect to express it with dignity. And if people start getting personal about it, there should be moderators around to put a stop to it at least stand up to it. No one should stand alone when being subjected to personal attacks. … What Stallman does is what any good blogger would do. He says what he thinks. And if you really listen to what he says, you’ll learn something. Probably the biggest thing you’ll learn about is your own fear. Because there’s something about Stallman that scares a lot of people. They wouldn’t try to isolate him so much, if he didn’t evoke their fear.“
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Gerrit Eicker
Erwischt!
Datenschutz und Privatsphäre im Internet: eine Kolumne in der Agrartechnik; http://eicker.at/Erwischt
Gerrit Eicker
Google Call Tracking
Google enables and optimises call tracking from mobile landing pages; http://eicker.at/GoogleCallTracking
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Gerrit Eicker
Google: “Mobile advertising has created an entirely new opportunity for businesses to drive phone calls to sales teams and call centers, generating a new method for our advertisers to receive qualified incoming leads. In fact, since we introduced the click-to-call feature to advertisers over a year ago, we’ve had more than half a million customers globally run campaigns with phone extensions. – Two of the most common ways to get mobile customers to call you are either by listing your phone number on a click-to-call ad, or adding your phone number onto your website. It’s easy to measure calls from a click-to-call ad from your Campaign reports, but it can be more challenging to track the calls made by consumers clicking on the phone number on your website. – Today, we are introducing a new conversion tracking metric to help advertisers and agencies do just that: all AdWords accounts will now have the ability to report calls placed from mobile pages. … You’ll now be able to attribute clicks on your phone number or ‘call’ button back to the AdWords campaign, ad group, ad or keyword that brought a customer in. As this is a new tracking metric, there won’t be new charges or changes to CPCs. We hope that this new metric will give advertisers and agencies new, richer information on the value and returns from their mobile advertising.”
Google: “This January [2011], we launched a Click-to-call functionality for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today. In fact, over the past three months we’ve seen the number of Google advertisers using phone extensions on mobile grow 28% month-over-month, globally. What’s more, Click-to-call ads on both Google Search and Display Networks are generating millions of calls every month on mobile. – We’re excited to see this response to Click-to-call ads and we’re only just getting started! … For more insight into the performance of your Phone Extensions and Call-only Creative ads, enable the AdWords Call Metrics feature. Using a dynamically assigned Google Voice number, Call Metrics provide campaign-level statistics on the number of phone leads generated by your AdWords ads including call duration and caller area code. Currently, Call Metrics is only available to a limited number of US advertisers, but we plan to bring this feature to more advertisers in the coming months.”
SEL: “Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said ‘Click-to-Call ads are generating millions of calls every month.‘ – Calls and call metrics are increasingly important to Google because they’re a form of ‘offline’ conversion tracking that provides more visibility on the true efficacy of keywords and campaigns. … Google’s Click to Call program has relied to date on AdWords phone extensions. Phone numbers in mobile ads (on smartphones) are highlighted, users click them and initiate calls. Those calls are tracked. … For the present the new tracking capability is free. On the PC side Google charges $1 per completed call for its call tracking capability. I’m speculating by analogy that Google may eventually charge a fee for the service. They have not indicated to me that they will however.“
Gerrit Eicker
Facebook Cookies
Cubilovic: Logging out of Facebook is not enough; maybe fixed. – Arrington: brutal dishonesty; http://eicker.at/FacebookCookies
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Gerrit Eicker
Arrington: “‘Facebook does not track users across the web,‘ – A Facebook spokesperson on September 25, 2011 and ‘Generally, unlike other major Internet companies, we have no interest in tracking people.‘ – Facebook employee on September 25, 2011 v. ‘A method is described for tracking information about the activities of users of a social networking system while on another domain.‘ – Facebook Patent application dated September 22, 2011 – Whoops”
Cubrilovic: “[L]ogging out of Facebook only de-authorizes your browser from the web application, a number of cookies [including your account number] are still sent along to all requests to facebook.com. Even if you are logged out, Facebook still knows and can track every page [that integrate facebook] you visit. The only solution is to delete every Facebook cookie in your browser, or to use a separate browser for Facebook interactions. … To clarify, I first emailed this issue to Facebook on the 14th of November 2010. I also copied the email to their press address to get an official response on it. I never got any response. … I have been sitting on this for almost a year now. The renewed discussion about Facebook and privacy this weekend prompted me to write this post.”
Cubrilovic: “My goal was to both identify bugs in the logout process and see that they are fixed, and to communicate with Facebook in getting some of the unanswered questions answered so that the Facebook using public can be informed of how cookies are used on the site – especially with regard to third-party requests. – In summary, Facebook has made changes to the logout process and they have explained each part of the process and the cookies that the site uses in detail. … Facebook has changed as much as they can change with the logout issue. They want to retain the ability to track browsers after logout for safety and spam purposes, and they want to be able to log page requests for performance reasons etc. I would still recommend that users clear cookies or use a separate browser, though. I believe Facebook when they describe what these cookies are used for, but that is not a reason to be complacent on privacy issues and to take initiative in remaining safe. – I discovered a lot of other issues and interesting areas ripe for further investigation while researching the cookie logout issue – and I will be taking each one of them up on the blog here in the near future.”
BBC: “Facebook has said that it has ‘fixed’ cookies that could have tracked users after they logged out of the site. … In a statement, the firm told the BBC that it had done nothing wrong. ‘There was no security or privacy breach-Facebook did not store or use any information it should not have. Like every site on the internet that personalises content and tries to provide a secure experience for users, we place cookies on the computer of the user.’ … Most cookies perform basic tasks like storing your login details or personal preferences. – But some track the sites users visit, which means that they may be presented with adverts for products or services they researched on the web once they visit other unrelated sites. Consumer concerns over this type of cookie led to a new EU directive, with online firms across Europe currently working out how they can allow users to opt out of these bits of code.”
SEW: “It was recently discovered that some Facebook cookies were left in-tact after logout. While the issue has since been resolved, select data is still tracked and recent Facebook patent information indicates that all logged-out tracking may be intentional. … Facebook reports that the remaining cookies exclude personal identifiers and are completely benign in nature; they serve functions such as generating timestamps, contributing to Facebook’s page reporting, and helping to keep public computers secure. … Facebook isn’t the only one facing privacy and tracking issues, either. Marketers should give note to a couple other stories, including The Wall Street Journal’s recently revised privacy policy (which permits WSJ to track personally identifiable behavior without user consent) and the FTC probe into undeletable ‘supercookies‘ used by Hulu and MSN.com.”
SMH: “On Friday, 10 public interest groups asked the US Federal Trade Commission to investigate Facebook’s tracking of internet users after they log off. They urged the commission to examine whether Facebook’s new ticker and timeline features increased privacy risks for users by combining biographical information in an easily accessible format. … The lawsuit – filed by Perrin Aikens Davis, of Illinois – seeks class status on behalf of other Facebook users in the US. Davis seeks unspecified damages and a court order blocking the tracking based on violations of federal laws, including restrictions on wiretapping, as well as computer fraud and abuse statutes. – ‘We believe this complaint is without merit and we will fight it vigorously,’ Andrew Noyes, a Facebook spokesman, said in a statement.“
Gerrit Eicker
Social Business: Strategy, Measurement, Engagement
Social business: harnessing intelligence, measuring community health, moving to engagement; http://eicker.at/SocialBusiness
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Gerrit Eicker
Hinchcliffe: “As businesses begin looking strategically at big data as a way to improve their business performance, an important element of their efforts will be in the burgeoning capability of social analytics… 1. Social media has become the primary creative channel for new information. 2. Business intelligence must look at the whole ecosystem. 3. New techniques are required for social analytics as well as to handle the volumes of big data that result. – While the field is somewhat new, as social analytics has only had a real run-up the last two years, some obvious strategies have started to emerge. For now, most organizations will be trying to build basic social BI capabilities and get experience with them…
- Expertise and Reputation Tracking
- Customer Engagement and Retention
- Social Business Adoption Tracking
- Funnel Analysis
- Social Supply Chain Management
- Human Capital Management
- Compliance and Regulatory Tracking
- Brand Insight
- Operations Management
There are other ways to apply social BI but these will be the most common ones for the majority of companies building or acquiring such capabilities.”
Camargo: “Creating successful online communities is still more art than science, yet techniques and frameworks are now emerging to turn social business into a real discipline. This week we take a look at a new case study that explores metrics that can measure the intrinsic health of communities instead of looking purely at size as the defining barometer. … Conventional wisdom tells us Community Owners should rely on two key metrics to track the success of an online community: Membership (number of registered users) and participation (number of active users in a given time period). That’s well and good but what about measuring the health of the community, not just its size? … Each and every community out there will have its own particular intricacies and you organization will surely require you to adhere to its own KPIs and reporting frameworks. In our case, the content contribution pyramid-inspired reporting model was a very valuable addition to our reporting toolbox. This KPI enabled us to understand variations in context, purpose and participants within each of our communities while keeping an eye on overall growth trends.”
Hinchcliffe: “When we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement. … Systems of record have matured to the point where there’s only a little strategic advantage to having your own unique capability. Instead, the discussion on strategic technology has shifted to the other 40% of what businesses in industrialized nations do: Knowledge work. … Thus, using technology to enable knowledge work as a strategic capability has sparked a growing interest in improving what are increasingly known as systems of engagement. … For enterprises, ground zero for the transition to systems of engagement in many companies often centers around any pending update of the corporate intranet. … What’s also clear about the changes taking place in businesses today is that systems of record are not going away. … New systems of engagement are now receiving considerable attention in the forms of online communities, crowdsourcing, Social CRM, open APIs, and many other means as a way to connect customers and business partners together to achieve useful outcomes with the most cost-effectiveness and largest result.“
Gerrit Eicker
2D Codes Adoption
2D codes, like barcodes or QR codes, are adopted fast: 14M Americans scanned codes in June 2011; http://eicker.at/2Dcodes
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Gerrit Eicker
Wikipedia: “A barcode is an optical machine-readable representation of data, which shows data about the object to which it attaches. Originally, barcodes represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or 1 dimensional (1D). Later they evolved into rectangles, dots, hexagons and other geometric patterns in 2 dimensions (2D). Although 2D systems use a variety of symbols, they are generally referred to as barcodes as well. Barcodes originally were scanned by special optical scanners called barcode readers, scanners and interpretive software are available on devices including desktop printers and smartphones.”
Wikipedia: “A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones, and, to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. Common in Japan, where it was created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.”
ComScore: “…found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). … ‘QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,’ said Mark Donovan, comScore senior vice president of mobile. ‘For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.'”
VB: “What this means for marketers and other decision-makers today is that QR codes, while rapidly evolving and gaining in adoption, are still far from being a mainstream technology. As a tool for reaching a diverse audience for a range of goods and services, QR codes have not yet arrived. Nevertheless, their popularity is growing rapidly – one report from QR company Jumpscan estimates a 1200% increase in QR code scanning during the last six months of 2010. … Around 58 percent of scans occurred while users were at home, with an additional 40 percent of users saying they scanned codes while in retail stores. As previously mentioned, traditional magazines and newspapers led the pack of QR code sources, coming in at 49.4 percent of user responses. Around 35 percent of respondents said they scanned codes on product packaging.”
RWW: “[I]t is still very early in the adoption of technologies capable of reading QR codes. This June, smartphone adoption in the U.S. was up 8% over the preceding three months, but there are still 155 million American mobile phone users who don’t have smartphones at all. The number of people unable to scan QR codes is more than 10 times the number of QR code users in comScore’s data. It’s still very early to draw conclusions about how this technology will impact the Web and its users.”
SPR: “I’m not saying don’t use QR Codes. There are a variety of applications where an element of utility, instant gratification or discovery makes perfect sense and a QR Code can be the best path to that goal – assuming your audience falls into the smart phone user/scanner profile. Don’t forget to track and analyze how the codes are being used.”
AdAge: “The spread of 2-D barcodes and icons through magazines hasn’t been matched by independent data on whether readers actually use them – until now. – Four percent of readers who noted ads with 2-D barcodes in the first half of this year actually took out their phones and snapped a picture at least once, new research from GfK MRI Starch Advertising Research has revealed. … Here are the best-performing magazine ads with 2-D barcodes in the first half of this year.”
HAD: “How to put your logo in a QR code – I’ll fully admit I geeked out a little, but in the process I figured out some of the theory behind embedding logos in QR codes. … For this ‘how-to,’ I’m going to walk through the process of modifying a Version 6 QR code.”
Gerrit Eicker
iOS Tracker
Apple‘s iOS stores user’s location histories on iPhones and iPads: huge security and privacy fail; http://eicker.at/iOStracker
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Gerrit Eicker
Apple responds: “The iPhone is not logging your location. Rather, it’s maintaining a database of Wi-Fi hotspots and cell towers around your current location, some of which may be located more than one hundred miles away from your iPhone, to help your iPhone rapidly and accurately calculate its location when requested. Calculating a phone’s location using just GPS satellite data can take up to several minutes. iPhone can reduce this time to just a few seconds by using Wi-Fi hotspot and cell tower data to quickly find GPS satellites, and even triangulate its location using just Wi-Fi hotspot and cell tower data when GPS is not available (such as indoors or in basements). These calculations are performed live on the iPhone using a crowd-sourced database of Wi-Fi hotspot and cell tower data that is generated by tens of millions of iPhones sending the geo-tagged locations of nearby Wi-Fi hotspots and cell towers in an anonymous and encrypted form to Apple.“
Gerrit Eicker
E-Privacy Directive: Cookies
The EU E-Privacy Directive and cookies: making companies less competitive or more transparent? http://eicker.at/PrivacyCookies
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Gerrit Eicker
BBC: “From 25 May, European laws dictate that ‘explicit consent’ must be gathered from web users who are being tracked via text files called ‘cookies’. … The changes are demanded by the European e-Privacy directive which comes into force in the UK in late May. – The section of the directive dealing with cookies was drawn up in an attempt to protect privacy and, in particular, limit how much use could be made of behavioural advertising. – This form of marketing involves people being tracked across websites, with their behaviour used to create a profile that dictates the type of adverts they see. … The exact steps that businesses have to go through to comply with the law and gain consent from customers and users are being drawn up by the Department for Culture, Media and Sport (DCMS).”
TC: “As if European startups weren’t already at a notional disadvantage in addressing smaller markets, having access to less venture capital and being geographically spread out, a new EU-wide law proposes to hobble its innovation companies by slapping big privacy warning signs all over their sites. … Although businesses are being urged to work out how they gain ‘consent’ from users, this is bound to cause consternation. … Nick Halstead, CEO of Tweetmeme and new startup DataSift told me: ‘It clearly makes UK companies less competitive because sites we build will need to be plastered with warnings – and our competitors will not.‘
GigaOM: “It’s not a law. The EU is saying member states should enact their own legislation in this area to harmonize with each other, but each country gets to apply it in its own way. Britain’s government will have no impact on the French; the Spanish solution may be very different from the Italian, and so forth. – It doesn’t make opt-in compulsory yet. Because of the system, directives take a long time to become enforceable laws. So while the directive might come into force on May 25, it’s not going to be resulting in court cases for years. – It doesn’t ban cookies. It just asks that those sites which use cookies to track user behavior off site – usually to serve targeted ads – tell users that they’re doing so. Login cookies and shopping carts would be exempt. It’s not aimed at making businesses less competitive. It’s aimed at making them more transparent.”
TNW: “Even if it doesn’t drive startups or their users elsewhere, it’s still sure to be annoying. I’ve had my current computer for three months and I already have 5000 cookies stored on it. Even if only a fraction of those are from European sites, the idea of approving hundreds of ‘explicit permissions’ per month is daunting.”
pC: “In any case, the member countries of the European Union have substantial leeway in how they implement the rule and work it into their national legal systems. Member countries have until May 25 to do that, but it’s not unusual for them to be late. – While U.S. regulators have also begun considering beefing-up online privacy, including various ‘Do Not Track’ measures, no politician stateside has gone as far as the UK Information Commissioner went by suggesting that an explicit opt-in for standard HTTP cookies should be required.”
Heise: “Die Bundesregierung will die neuen Leitlinien zur Handhabung von Cookies und weiterer ‘Schnüffel-Software’ nicht so bald umsetzen. … Ein Sprecher des Bundesdatenschutzbeauftragten Peter Schaar erklärte gegenüber heise online, dass seine Behörde im Gegensatz zur Bundesregierung einen Umsetzungsbedarf sehe. So sei ins Telemediengesetz eine Ergänzung einzufügen, dass Cookies nur dann gesetzt werden dürften, wenn eine Einwilligung des Nutzer erfolge. … Man setze nun darauf, dass eine solche Bestimmung im parlamentarischen Beratungsverfahren der Reform der TK-Regeln noch eingeführt werde.”
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Privacy Blogger
The EU cookie controversy has been an issue ever since e-Privacy Directive was amended in November 2009. At the cippguide.org, we take a look at privacy issues worldwide. We also help prepare candidates for the CIPP certification. Check out our blog post that discusses the EU e-Privacy Directive and the development of the cookie problem.
Gerrit Eicker
Marketing vs. Privacy
Parrish, marketing/privacy: We are trying to solve problems that we have not clearly defined; http://eicker.at/MarketingPrivacy
Gerrit Eicker 07:34 on 14. December 2011 Permalink |
Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”
Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”
Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscape – Advance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.”
Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.”
WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.”
SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?”
WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.“