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  • Gerrit Eicker 14:40 on 13. February 2012 Permalink
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    Online News and Advertising 

    PEJ: Online advertising on news sites is still not targeted, neither by context nor behavior; http://eicker.at/NewsAdvertising

     
    • Gerrit Eicker 14:40 on 13. February 2012 Permalink | Reply

      PEJ, Who Advertises on News Sites and How Much Those Ads are Targeted: “A new study of advertising in news by the Pew Research Center’s Project for Excellence in Journalism finds that, currently, even the top news websites in the country have had little success getting advertisers from traditional platforms to move online. The digital advertising they do get appears to be standard ads that are available across many websites. And with only a handful of exceptions, the ads on news sites tend not to be targeted based on the interests of users, the strategy that many experts consider key to the future of digital revenue. – Of the 22 news operations studied for this report, only three showed significant levels of targeting. A follow-up evaluation six months later found that two more sites had shown some movement in this direction, but only some, from virtually no targeting to a limited amount on inside pages. By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook.

      PEJ, Who is Placing Ads? – “Who is buying ads on news sites? The answer reveals part of the trouble the news industry is having findings its way in the new marketplace. Across these 22 news sites, the biggest single advertiser is the news organization itself or its parent. Ads promoting the organization’s own products, known as ‘in-house ads’ in industry terms, accounted for 21% of the online ads studied – more than any category. … The magazine websites studied here (time.com, newsweek.com, economist.com and theatlantic.com) ran the largest percentage of in-house ads, fully 50% overall, from economist.com at 40.1% on the low end to time.com at 56% at the high end. In the print version of these magazines, by contrast, 10% of the ads were promoting the magazine or its company (Time magazine 11%, The Economist 13%, Newsweek 4%, and The Atlantic’s print edition contained no self-promoting ads). – Newspapers contained the second-highest level of self-referencing advertising, 21% of the Web-based ads versus 9% of their print ads. … For these print-related outlets, though, the heavy reliance on self-promoted ads could reflect two different factors. First, the newspaper industry still relies on its print product for the vast majority of its ad revenues. At the end of 2010 (the latest data available) fully 88% of overall newspaper revenue came from the print product versus just 12% from the Web. … Another phenomenon could be the inability of the industry to draw advertisers-and thereby ad revenue-to their online space.

      PEJ, The Financial Industry: “The second biggest category of advertising online was one that played a fairly small role for news in legacy platforms, the financial industry. Ads for financial products or services accounted for 18% of all Web ads captured, more than triple that of the next biggest category, toiletries and cosmetics (5%). And on more than half of the sites, 12 out of 22, financial ads ranked first-above self-promotion. … These numbers stand in contrast with the small role financial advertising plays in most of the legacy platforms studied. Only magazines contained more financial industry advertising in their original platform than online.

      PEJ, Targeting: “The customization or targeting of ads based on audience data is one of the newer ways to serve advertisers interests-helping those selling goods to reach consumers perceived to be the most likely to be interested in and thus to act on their ads. In targeted advertising, in other words, the ads one person gets will differ from what another person receives, depending on their online purchase history, location and/or personal habits, even if they click on the same website at essentially the same time. … Overall, only a handful of sites exhibited high levels of targeting. A few more had a moderate level of targeting. Most showed no signs of targeting at all. … Overall, just three of the 22 sites exhibited high levels of targeting, defined here as at least 45% of the ads were different from one user to the next. … One question that emerges is whether targeting has more or less natural appeal on some websites than others. In other words, do national sites with their larger and more diverse audience pools lend themselves more naturally than smaller sites to the benefits of ad targeting? … Finally, on a few sites, there was evidence of another method of targeting-not according to users but according to news story. On a number of occasions, there was a close relationship between the content of the story and the ads displayed.

      PEJ, Use of Discount Sites/Coupons: “About half of the sites studied, 16 of the 22, carried some discount/coupon advertising. But on only five did discount ads make up more than 10% of all the ads studied. For the most part, sites that created their own discount programs tended to rely on these ads more. … Among nationally oriented sites, Yahoo News carried the greatest percentage of discount/coupon advertising, 15% of the ads studied. The majority of these were from the national services Groupon and LivingSocial. – The other two sites with the highest use of discount advertising, the Toledo Blade and Los Angeles Times, have created their own daily deal operations to compete with the national companies. … These were the only two sites in our sample that had tried their own daily deal style business, but they are certainly not alone. Various papers now have their own Groupon-like services…”

      PEJ, Format: “That leaves banner ads, classifieds, video and rich media as the four main kinds of ads news sites can offer advertisers. – Banner ads, the oldest form of advertising on the internet, make up the second largest percentage of ads on the internet (24% of total online advertising revenue). Going forward, most market analysts expect banner ads will represent a smaller portion of online advertising than search, but the category is still expected to grow. For instance, eMarketer predicts that banner ads will increase from $7.6 billion in 2011 to $11.7 by 2015, a bright spot for the news online. … Across these 22 news sites, that same tendency toward banner ads emerged; static banner ads made up nearly half (46%) of all the ads on news websites. Some differences in the style of ads used did emerge-mostly according to the legacy media genre, though individual sites did at times stand apart from their media brethren. … The Washington Post, on the other hand, relied on banner ads for just 18% of the ads studied. Instead, the site used sponsored links far more than others, 66%. Two other national papers, USA Today and the Los Angeles Times, also used sponsored links more than static banner ads.”

  • Gerrit Eicker 18:12 on 16. December 2011 Permalink
    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Traditional Business, , , , ,   

    SOPA Nightmare 

    Petri on Judiciary Committee’s SOPA hearings: I just want the nightmare to be over; http://eicker.at/SOPAnightmare

     
    • Gerrit Eicker 18:12 on 16. December 2011 Permalink | Reply

      WP, Petri: “Last night I had a horrifying dream that a group of well-intentioned middle-aged people who could not distinguish between a domain name and an IP address were trying to regulate the Internet. Then I woke up and the Judiciary Committee’s SOPA hearings were on. … [T]his is like a group of well-intentioned amateurs getting together to perform heart surgery on a patient incapable of moving. … This is terrifying to watch. It would be amusing – there’s nothing like people who did not grow up with the Internet attempting to ask questions about technology very slowly and stumbling over words like ‘server’ and ‘service’ when you want an easy laugh. Except that this time, the joke’s on us. … This afternoon, the hearings continue, with even more amendments. But at the rate it’s going, it looks likely that SOPA will make it to the floor. – I just want the nightmare to be over.

      VB: “A group of influential and iconic tech entrepreneurs have written an open letter of opposition to the recently proposed Stop Online Piracy Act (SOPA), which has been published as a paid advertisement in several major U.S. newspapers today. … The opposition letter warns of the dangers that SOPA would bring to business and innovation. It’s signed by Google co-founder Sergey Brin, Twitter co-founder Jack Dorsey, Netscape co-founder and prominent investor Marc Andreessen, PayPal and Tesla founder Elon Musk and several others. … In addition to those top tech executives, several companies and organizations have publicly come out against SOPA. Open-source online encyclopedia Wikipedia is even toying with the idea of staging a blackout in protest of the proposed law.

      An Open Letter to Washington: “We’ve all had the good fortune to found Internet companies and nonprofits in a regulatory climate that promotes entrepreneurship, innovation, the creation of content and free expression online. – However we’re worried that the Protect IP Act and the Stop Online Piracy Act – which started out as well-meaning efforts to control piracy online – will undermine that framework. – These two pieces of legislation threaten to: Require web services, like the ones we helped found, to monitor what users link to, or upload. This would have a chilling effect on innovation; – Deny website owners the right to due process of law; – Give the U.S. Government the power to censor the web using techniques similar to those used by China, Malaysia and Iran; and – Undermine security online by changing the basic structure of the Internet. – We urge Congress to think hard before changing the regulation that underpins the Internet. Let’s not deny the next generation of entrepreneurs and founders the same opportunities that we all had.” … [Signed by] Marc Andreessen (Netscape and Andreessen Horowitz), Sergey Brin (Google), Jack Dorsey (Twitter and Square), Caterina Fake (Flickr and Hunch), David Filo (Yahoo!), Reid Hoffman (LinkedIn), Arianna Huffington (The Huffington Post), Chad Hurley (YouTube), Brewster Kahle (Internet Archive and Alexa Internet), Elon Musk (PayPal), Craig Newmark (craigslist), Pierre Omidyar (eBay), Biz Stone (Obvious and Twitter), Jimmy Wales (Wikipedia and Wikimedia Foundation), Evan Williams (Blogger and Twitter), Jerry Yang (Yahoo!)

      NYT: “For years, pirated movies, television shows and music have been on the Internet. … Now, however, two bills, broadly supported on both sides of the political aisle, aim to cut off the oxygen for foreign pirate sites by taking aim at American search engines like Google and Yahoo, payment processors like PayPal and ad servers that allow the pirates to function. – Naturally the howls of protest have been loud and lavishly financed, not only from Silicon Valley companies but also from public-interest groups, free-speech advocates and even venture capital investors. They argue – in TV and newspaper ads – that the bills are so broad and heavy-handed that they threaten to close Web sites and broadband service providers and stifle free speech, while setting a bad example of American censorship. – Google itself has hired at least 15 lobbying firms to fight the bills; Mozilla has included on its Firefox browser home page a link to a petition with the warning, ‘Congress is trying to censor the Internet.’ A House committee plans to take up one of the bills, the Stop Online Piracy Act, on Thursday. … Many in the Internet world, however, see ominous aspects even in the revision. ‘There are some provisions that have improved,’ said Markham Erickson, executive director of NetCoalition, a group of technology companies that includes Facebook, LinkedIn and eBay. – ‘Unfortunately,’ Mr. Erickson said, ‘the amendment also creates new problems in other places and fails to correct some of the original concerns we have raised since the start of the debate.’ … A third alternative emerged last week, as Representative Darrell Issa, a California Republican, and Senator Ron Wyden, an Oregon Democrat who has been blocking the Senate bill from getting to the floor, introduced a new proposal that would make the United States International Trade Commission the arbiter for Internet disputes over copyrighted material. ‘Butchering the Internet,’ Mr. Issa said, ‘is not a way forward for Americirca.’

      TLF: “On Thursday, the House Judiciary Committee is slated to take up the misleadingly named Stop Online Piracy Act, an Internet censorship bill that will do little to actually stop piracy. In response to an outpouring of opposition from cybersecurity professionals, First Amendment scholars, technology entrepreneurs, and ordinary Internet users, the bill’s sponsors have cooked up an amended version that trims or softens a few of the most egregious provisions of the original proposal, bringing it closer to its Senate counterpart, Protect-IP. But the fundamental problem with SOPA has never been these details; it’s the core idea. The core idea is still to create an Internet blacklist, which means everything I say in this video still holds true. Let’s review the main changes. … These changes are somewhat heartening insofar as they evince some legislative interest in addressing the legitimate concerns that have been raised thus far. But the problem with SOPA and Protect IP isn’t that they need to be tweaked in order to get the details of an Internet censorship system right. There is no ‘right’ way to do Internet censorship, and the best version of a bad idea remains a bad idea.

      WMF: “How SOPA will hurt the free web and Wikipedia – Wikipedia arguably falls under the definition of an ‘Internet search engine,’ and, for that reason, a federal prosecutor could obtain a court order mandating that the Wikimedia Foundation remove links to specified ‘foreign infringing sites’ or face at least contempt of court sanctions. The definition of “foreign infringing sites” is broad and could well include legitimate sites that host mostly legal content, yet have other purported infringing content on their sites. Again, many international sites may decide not to defend because of the heavy price tag, allowing an unchallenged block by the government. The result is that, under court order, Wikimedia would be tasked to review millions upon millions of sourced links, locate the links of the so-called ‘foreign infringing sites,’ and block them from our articles or other projects. It costs donors’ money and staff resources to undertake such a tremendous task, and it must be repeated every time a prosecutor delivers a court order from any federal judge in the United States on any new ‘foreign infringing site.’ Blocking links runs against our culture of open knowledge, especially when surgical solutions to fighting infringing material are available. … In short, though there have been some improvements with the new version, SOPA remains far from acceptable. Its definitions remain too loose, and its structural approach is flawed to the core. It hurts the Internet, taking a wholesale approach to block entire international sites, and this is most troubling for sites in the open knowledge movement who probably have the least ability to defend themselves overseas. The measured and focused approach of the DMCA has been jettisoned. Wikimedia will need to endure significant burdens and expend its resources to comply with conceivably multiple orders, and the bill will deprive our readers of international content, information, and sources.

      Forbes, Tassi: “How SOPA Could Ruin My Life – Hi, my name is Paul, and I’m a small business owner. But my storefront isn’t quite of the traditional variety. Rather, it’s a virtual one, a website I built from scratch, and currently own and operate. … But that might not be the case if the Stop Online Piracy Act (SOPA) passes. My virtual small business, along with many others like it, might be history. – Why is this? Am I a pirate, who feeds my users stolen content every day and deserves to be slain by a new law like this? Not at all, and this is the fundamental problem with SOPA and other prospective laws like it (Protect IP most recently). … The fine print of the law says sites that distribute copyrighted content could be subject to summary censorship, ie Torrent sites and the like. But it also encompasses any sites that LINK to copyrighted content, which is the bomb that blows up any semblance of sense this bill might have had. … So how many of these reports would it take before I lose my advertisers? Get my site on a government blacklist? Twenty? A dozen? Five? As an owner of a YouTube channel and Facebook page, I’ve had content falsely reported for copyright many times. … Stop SOPA, stop Protect IP, stop letting congressmen who don’t even understand the internet to dictate its future. Go here to voice your concerns, and pray that even if you’re not handing them tens of thousands of dollars in campaign cash, that your representatives might actually listen to you.”

    • Gerrit Eicker 09:41 on 17. December 2011 Permalink | Reply

      TC: “What was expected in this contingency was for the committee to resume work whenever the House reconvenes in January. After all, with such controversial and far-reaching legislation, it is better to take one’s time. But no: the committee has announced it will continue markup this coming Wednesday, the 21st of December. … It’s telling how badly the bill’s supporters want this thing to go through that they’re willing to come in right in the middle of the holidays to do work that could easily be done a few weeks from now. We’ll follow up on Wednesday, when the bill is likely to be approved and sent on to the House.”

      SEL: “The delay is to allow more experts to weigh in with opinions and recommendations addressing technical, legal and first amendment issues. – If you’re involved with any type of online marketing, you should learn as much as you can about this proposed legislation, as the implications (mostly negative, unless you’re a large content provider or trademark holder) are huge.”

  • Gerrit Eicker 09:21 on 21. August 2011 Permalink
    Tags: , , , , , , , Borders, , Business Advantages, , , , , , , , , , , , , , , , , , , , , , , , , , , FedEx, , , , , , , , , , , , , , , , , , , , , , Living Social, , , , , , , , New Economy, Online Services, , , , , , , , , , Software-powered Business, , Subscribers, , , , , , Traditional Business, , , , , , ,   

    Software 

    Andreessen: Software is eating the world – virtually and in the physical world; http://eicker.at/Software

     
    • Gerrit Eicker 09:22 on 21. August 2011 Permalink | Reply

      Andreessen: “This week, Hewlett-Packard (where I am on the board) announced that it is exploring jettisoning its struggling PC business in favor of investing more heavily in software, where it sees better potential for growth. Meanwhile, Google plans to buy up the cellphone handset maker Motorola Mobility. Both moves surprised the tech world. But both moves are also in line with a trend I’ve observed, one that makes me optimistic about the future growth of the American and world economies, despite the recent turmoil in the stock market. – In short, software is eating the world. … Why is this happening now? … Over two billion people now use the broadband Internet, up from perhaps 50 million a decade ago, when I was at Netscape, the company I co-founded. In the next 10 years, I expect at least five billion people worldwide to own smartphones, giving every individual with such a phone instant access to the full power of the Internet, every moment of every day. … Software is also eating much of the value chain of industries that are widely viewed as primarily existing in the physical world. … Companies in every industry need to assume that a software revolution is coming. This includes even industries that are software-based today. … Instead of constantly questioning their valuations, let’s seek to understand how the new generation of technology companies are doing what they do, what the broader consequences are for businesses and the economy and what we can collectively do to expand the number of innovative new software companies created in the U.S. and around the world.”

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