Agenda Setting: Twitterers vs. Bloggers
Twitterers are more consumed by digital technology, bloggers more closely follow traditional press; http://eicker.at/News2011
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Gerrit Eicker
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Gerrit Eicker
Active Twitter Users
Twitter: 100 million active users around the globe turn to Twitter to share their thoughts; http://eicker.at/ActiveTwitterUsers
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Gerrit Eicker
Twitter Mobile
Pew: 13% of online adults (up from 8% in 6 months!) use Twitter, half of them access mobile; http://eicker.at/TwitterMobile
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Gerrit Eicker
Twitter Users
Pew: 8% of American adults who use the Internet (74%) are Twitter users, 2% on a typical day; http://eicker.at/TwitterUsers
Gerrit Eicker
Twitter Influence
ExactTarget, CoTweet study: The most influential consumers online are on Twitter; http://j.mp/c6s0Rx
Gerrit Eicker
Twitter: Beyond the Red Carpet
Barracuda (PDF): Only 24% of Twitterers tweet. Growth rate down to 0.34% (12/09) from 21.17% (4/09); http://j.mp/aChaaH
Gerrit Eicker
Meformers vs. Informers
Rutgers Study: 80% of Twitterers are meformers (posting everyday activities), only 20% informers; http://j.mp/2ipqy
Gerrit Eicker
Psychological Profiles of Twitterers
TweetPsych uses linguistic analysis algorithms to try to build a psychological profile of twitterers; http://tr.im/oD0X
Gerrit Eicker
Twitterers: Worth $42
TC: Twitter raised new capital; http://tr.im/ci17; Scoble: “If you are on Twitter you’re worth $42”; http://tr.im/ci16
Twitter: “Five years ago, Twitter came to life when @jack sent the first Tweet to his seven followers. Now, 100 million active users around the globe turn to Twitter to share their thoughts and find out what’s happening in the world right now. – More than half of them log in to Twitter each day to follow their interests. For many, getting the most out of Twitter isn’t only about tweeting: 40 percent of our active users simply sign in to listen to what’s happening in their world. – Twitter’s global reach gives a voice to people around the world and as far away as the International Space Station. After launching Hindi, Filipino, Malay and Simplified and Traditional Chinese in the coming weeks, Twitter will support 17 different languages.”
RWW: “If this news sounds vaguely familiar, it’s because the five-year-old microblogging service reached 100 million user accounts awhile ago. These new numbers refer to active users, which CEO Dick Costolo defines as people that sign into Twitter and use the site at least once a month. … In April, Twitter publicly confirmed that it had surpassed 200 million user accounts, a number that has presumably grown since then. This means that at least 50% of Twitter accounts are sitting dormant, according to the company’s own numbers. … The service is being used to publish an average of 230 million tweets per day, which works out to more than a billion tweets every week.”
TNW: “55% of Twitter’s active users are active on mobile, which is an increase of 40% quarter over quarter. Twitter is also getting 400 million unique visitors a month total, this points to a huge number of users that visit Twitter just for information without participating. … Twitter has experienced massive growth this year, bolstered by popular public events like the Womens World cup as well as unrest like the London Riots and disasters like the earthquakes and Tsunami in Japan.”
VB: “Microblogging social network Twitter is in the process of closing a new $400 million funding round, reports CNN Money. – The new funding is the second of two $400 million rounds that puts the startup’s valuation at an estimated $8 billion.”