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  • Gerrit Eicker 09:55 on 10. January 2012 Permalink
    Tags: , Collecting, , , , , , , Decor, Decoration, , , , , , , , , , , , , , , , , , , , , , , , , , , Uniqueness, ,   

    Pinterest 

    The expoding sharing and curation service, Pinterest, is first and foremost a women’s network; http://eicker.at/Pinterest

     
    • Gerrit Eicker 09:55 on 10. January 2012 Permalink | Reply

      Pinterest: “Pinterest is a Virtual Pinboard. – Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite.Redecorate your Home! Joy uses Pinterest to save decorating ideas for her new home in LA. She saves patterns, furniture, and accessories that catch her eye. … Plan a Wedding! Divya and Ben use Pinterest to plan their wedding. Their Moms can leave comments about the dresses, flowers, and ties they pin up. … Find your Style! Tim uses Pinterest to share his personal style. He pins clothing, shoes and accessories he finds while browsing stores and fashion blogs. … Save your Inspirations! Sha uses Pinterest to save design inspirations for his job. He can reference inspiring design work to share with his team at Trulia. … Save Your Recipes! Jessica uses Pinterest to discover new gluten free recipes. She always has a collection of tasty appetizers and desserts she can cook when she’s hungry and looking for ideas. … Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.

      Hitwise: “The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and share things you love, recently emerged as one of the top 10 websites within the Hitwise Social Networking und Forums category. The invitation only site received nearly 11 million total visits during the week ending December 17, 2011, almost 40 times the number of total visits versus just six months ago (week ending June 18, 2011). … Pinterest content has something for everyone, but the site is dominated by images featuring home decor, crafts, fashion, and food. Not surprisingly, visitors to the site in the 12 rolling weeks ending December 17th skewed female (58%) and between the ages of 25 and 44 (59%). … In fact, nine of the top ten over-indexed states for Pinterest visitors also over-index for the Hobbies and Crafts category (versus the online population) which is expected given the abundance of crafts content on the website.”

      RWW: “A Guy’s Guide To Pinterest – Once I had added a few people and pinned a few images, the second thing I noticed is that my main feed resembled the walls of the college apartment I shared with three other guys in the mid-nineties. We barely had enough money for books and beer, so our decor was mainly posters thrown out by video rental stores (remember those?) and stuff torn out of magazines. … In addition to following curated lists, it didn’t take long for me to figure out ways I could personally use Pinterest. So far I’ve mainly had fun just browsing images and seeing how other people use Pinterest, but it does seem to hold some advantages over the other sites I’ve been using to store links and found items from the Internet. … Arik Hanson has interviews with 15 top Pinterest users on his Communications Conversations blog, and those seasoned users have far more ideas on how to use Pinterest than this rookie. It’s interesting to note that almost all of the respondents say something about using it to collect ideas and thoughts that interest them.”

      DT: “Pinterest was launched in March 2010 and over these 20 months it has built up a large base of followers, even with its invitation-only hurdle. Hitwise points out that in just the past six months the social bookmarking site has had a surge of visits, topping out at 11 million at the end of last week- which is almost 40 times the visits it had in June. … Online pinboard sites seem to be the new social networking wave, and though Pinterest is the lead representative, we’ve previously pointed out a few noteworthy virtual collector alternatives. Pinterest basically allows you to ‘pin’ images found while surfing the web onto your virtual pinboard and organize the images into different themes, which users can then share with others.”

      GigaOM: “Essentially [Pinterest] allows you to create visual collections of things that you like and find on the web… Pinterest, Instagram, Tumblr – these are all services that are about a major societal trend called hyperpersonalization. … From the foods we eat, the drinks we chug, the jeans we wear, the bags we buy, the shoes we run in – they are pretty universal. As a result, we all want to stand out in this massive mass of humanity. … The online world is even worse: Everything looks so similar that we do need to do something to stand out. And you can do that by building a carefully curated image of yourself that you are trying to project onto the world. … I am sure we are going to hear more about Pinterest and other curation-centric companies in the months to come.

      Elad: “The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest’s growth was noticed by Silicon Valley and a number of companies quickly followed suit – Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed. … Social Media: Evolving From Long Form To Push Button – In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation. … This new affordance is currently being adopted by other sites leading to all sorts of interesting behavior including: Collecting news and information. Commerce. Social media. … 2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don’t want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

      Forbes: “Pinterest And Quora: Why Facebook’s ‘Like’ Button Is So 2011 – The idea sounds simple enough to fall in the someone-must-have-thought-of-this-before category. And yet Pinterest seems to be doing very successfully what most Silicon Valley start ups struggle to pull off: It is appealing to people outside of its environs. … Pinterest asks you to create something in your liking, not just mention it scatter-shot, or worse, meekly affirm it. … Enough with this liking stuff, people. It’s time to love! … Liking, we’ll realize in 2012, was just too darn easy. … Please like this article on Facebook, pin it on Pinterest and post it to your Board on Quora. I’ll follow you on Twitter, I promise, and let’s totally hang out this summer.”

      RWW: “How Businesses Are Using Pinterest – Sharing Ideas On How To Use A Company’s Products: Whole Foods is getting around the blatant self-promotion ban by creating food-porn Pinboards that clearly encourage people to use their products. Pinboards with titles like ‘Super HOT Kitchens’ and “Who Wants Dinner?” are aimed at getting people into the kitchen (via an implied trip to their local Whole Foods). … Make Products Accessible: A lot of users have been using Pinterest to share photos of dreamed-for decadence: the perfect last meal, an extravagant, over-the-top wedding or the dream vacation. Picking up on that trend, vacation rental service HomeAway has started posting photos of its properties in an attempt to show viewers dream vacations may be within reach, according to HomeAway spokesperson Jordan Hoefar. ‘The content our social media team puts on Pinterest differs from other networks because there’s a greater emphasis on the uniqueness of images in order to capture the user’s eye and help them realize their vacation fantasy can both be a reality and also affordable, which leads to them going to our website, browsing more than 625,000 vacation homes and sharing possible homes for future stays,’ he said in an email.”

  • Gerrit Eicker 08:25 on 11. October 2011 Permalink
    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Uniqueness, , , , , , ,   

    Google Plus: Failure to Launch? 

    Chitika: Google Plus growth spurt short lived after it went public.What’s its USP? http://eicker.at/GooglePlusLaunch

    (More …)

     
    • Gerrit Eicker 08:25 on 11. October 2011 Permalink | Reply

      Chitika: “Mid-morning September 20th, Google+ officially entered public beta, drumming up the level of interest of the site far and wide across the web. Although able to boast 25 million unique visitors after only four weeks of operation, Google’s newest attempt at a social network saw its user base dwindle as shown by a recent article from Chitika Insights. … Reportedly, Google+ saw a surge in traffic of over 1200% due to the additional publicity, but the increased user base was only temporary, as was projected in an earlier insights post. – The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay. … The supply of users for social media sites is limited. To survive you must stand out and provide a service that others do not. – Features unique to your site must be just that – unique and difficult to duplicate – if they are not, the competitive advantage quickly disappears.

      RWW: “We at RWW can informally corroborate Chitika’s findings that interest in Google Plus is on the wane. Our monthly referrals from there are down 38% since their peak, while Facebook referrals are up 67% and Twitter referrals up 51% over the same period. – As we reported last week, the +1 button isn’t gaining much traction, either. Despite all the new features and responsiveness to user feedback, Google Plus just doesn’t seem to be catching on. There’s only so much time in a day for social networking, and this newcomer isn’t converting many users.

      Inquirer: “Google’s problem is not getting users in the first place, it seems, but rather keeping them after they have arrived. For now it appears that a lot of users are merely curious about Google+, but return to the tried and tested format of Facebook when the lustre fades. … While the jury is still out on which firm will win this battle, there’s no denying that the intense competition could make both social networks considerably better than they were before.

      RWW: “Many people say they don’t find [Google Plus] compelling though. We asked on Twitter and on Facebook and most people said that the value proposition was too unclear, that it wasn’t valuable enough to warrant the investment of time relative to the already heavy burden of Twitter and Facebook engagement. Google knows it needs to make changes to the service to increase its user retention. But you know who else has always struggled with new user retention? Twitter!

      UG: “While this is interesting, Chitika doesn’t provide much information about its data-gathering technique. Because it is an ad-network, one may suspect that it can see the referrer (Google+) to sites using its ad code. If that’s the case (and I’m not saying that it is), the method is not very accurate but one could argue that they should be able to pick up a (very) gross trend snapshot.The bottom-line is that Google+ saw a traffic spike during its public opening and that it subsequently faded, and I can believe that. This sound quite ‘normal’ to me, though. Secondly, second-hand data sampling on a 10-day period is hardly enough to tell if Google+ is a ‘failure to launch’ as Chitika puts it, so I think that there’s a bit of over-dramatization here. – It will take months (or years) and many evolution before we realize how well (or not) Google+ does/did. In the meantime, and as long as we don’t know how this data was measured, I would advise taking this with a grain of salt.”

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