Newsrooms: Below 40,000 Full-time Employees
Newsrooms (USA) are below 40,000 full-time professional employees for the first time since 1978; http://eicker.at/NewsMedia2013
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Gerrit Eicker
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Gerrit Eicker
Facebook Break
Pew: 67% of Americans use Facebook. But 20% quit, only 8% of not yet Facebookers are interested; http://eicker.at/FacebookBreak
Gerrit Eicker
Cell Phones Everywhere
Some 85% of American adults now own a cell phone of some kind; http://eicker.at/MobileConnectivity
Gerrit Eicker
eBooks: Mainstream
21% of Americans have read an eBook: prompting some to read more and to prefer buying books; http://eicker.at/DigitalReading
Gerrit Eicker
Tablet Prevalence
25% of American adults now own tablet computers: up from 4% in September 2010; http://eicker.at/DigitalReading
Gerrit Eicker
Americans’ News is Digital and Online
The majority of Americans now get news through at least one digital, web-based device; http://eicker.at/NewsMedia2012
Gerrit Eicker
Tablet Domination Soon?
The share of Americans who own a tablet nearly doubled to 19% between December and January; http://eicker.at/Mobile
Gerrit Eicker
Smartphone Ownership
58% of Americans between the ages of 25 and 34 now own a smartphone; http://eicker.at/Mobile
Gerrit Eicker
Local Information Accessibility
55% of Americans say it is easier today to get local information than it was five years ago; http://eicker.at/Localisation
Gerrit Eicker
Local News and Information
Americans turn to a wide range of platforms to get local news and information; http://eicker.at/Localisation
Wir sprechen Online. 
Pew: “Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country. And new findings from the Pew Research Center’s Internet & American Life Project indicate there is considerable fluidity in the Facebook user population: 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more. 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so. 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future. – [Pew] asked the 61% of Facebook users who have taken a break from using the site to tell … in their own words why they did so, and they mentioned a variety of reasons. The largest group (21%) said that their ‘Facebook vacation’ was a result of being too busy with other demands or not having time to spend on the site. Others pointed toward a general lack of interest in the site itself (10% mentioned this in one way or another), an absence of compelling content (10%), excessive gossip or ‘drama’ from their friends (9%), or concerns that they were spending too much time on the site and needed to take a break (8%).”
Pew: “One in five online adults (20%) say that they used Facebook in the past but no longer do so, and [Pew] also asked this group to tell [them] – in their own words – what made them stop using the site. Although the number of respondents who answered this question is too small to report detailed percentages, their answers covered many of the same themes of those who continue to use Facebook but have taken a break in the past. Some of their direct thoughts: ‘It’s a gossipy thing.‘ … ‘I didn’t like to talk too much.‘ … ‘I’m not social.‘ … ‘My account was compromised.‘ … ‘I got tired of minding everybody else’s business.‘ … ‘Not enough privacy.‘ … ‘Got too many communications.‘ … ‘Takes my time away.‘ … Asked about their plans for the coming year, most current users of Facebook say they expect their usage levels will stay about the same. But around one in four say they plan to cut back on their Facebook usage in 2013: 3% of Facebook users say they plan to spend more time on the site in the coming year. 27% of Facebook users say they plan to spend less time on the site in the coming year. 69% of Facebook users say they plan to spend the same amount of time on the site this coming year.”