Video für lokale Fachhändler
Bewegte Geschichten für das lokale Onlinemarketing – oder: Video für lokale Fachhändler; http://eicker.at/BewegteGeschichten
Tagged: Video Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Jugendliche nutzen Videoportale intensiv
Videoportale, besonders YouTube, MyVideo, Clipfish, werden von Jugendlichen regelmäßig genutzt (71%); http://eicker.at/JIM2012
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Gerrit Eicker
Jugendliche lieben Video und Musik
Onlineunterhaltung von Jugendlichen: Video (78%), Musik (76%), Soziale Netzwerke (70%), Surfen (49%); http://eicker.at/JIM2012
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Gerrit Eicker
JIM 2012
JIM-Studie 2012 (PDF): Für Jugendliche sind Soziale Netzwerke, Suchmaschinen, Video zentral für die Onlinenutzung; http://eicker.at/JIM2012 (More …)
Gerrit Eicker
News Sites Offers for Advertisers
Banners, classifieds, video, rich media are the 4 kinds of ads news sites offer advertisers; http://eicker.at/NewsAdvertising
Gerrit Eicker
Transition From a Textual Era?
Are we experiencing a transition from a textual era, altering the way we think? http://eicker.at/Hyperconnectivity
Gerrit Eicker
Browser Video Chat via WebRTC
Mozialla demonstrates WebRTC based video chat integrated in Firefox; http://j.mp/IkQJHW #WebRTC http://j.mp/WebRTC
Gerrit Eicker
Machinima Rules YouTube
YouTube’s content king? Machinima dominates the scene; http://j.mp/GGcQLc #Machinima http://eicker.at/Entertainment
Gerrit Eicker
Mobile!
Pew: 87% Americans own a cell phone, 35% own a smartphone, 19% a tablet, 19% an eReader; http://eicker.at/Mobile
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Gerrit Eicker
Pew: “Currently, 87% of American adults have a cell phone, 57% have a laptop, 19% own an e-book reader, and 19% have a tablet computer; about six in ten adults (63%) go online wirelessly with one of those devices. … Among cell phone owners, 42% own a smartphone as of May 2011. This means that 35% of all American adults own a smartphone. … The financially well-off and well-educated – 59% of adults living in a household earning income of $75,000 or more are smartphone owners; 48% of those with a college degree own smartphones. Those under the age of 45 – 58% of Americans between the ages of 25 and 34 now own a smartphone as do 49% of those ages 18-24 and 44% of those ages 35-44. … 87% of smartphone owners use their phones to access the internet or email, with 78% of these users saying that they go online using their phone on a typical day. … As of August 2011, half of U.S. adult cell phone owners (50%) now have apps on their phones. … The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period. … Texting and picture-taking are the most common mobile phone activities – 73% of cell owners engage in each of these – followed by sending photos or videos to others (54%) and accessing the internet (44%).”
Gerrit Eicker
Messages
Apple released a public beta version of its new Messages app for OS X: the final days of SMS? http://eicker.at/Messages
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Gerrit Eicker
Apple: “Download Messages Beta and get a taste of what’s coming in OS X Mountain Lion. When you install Messages, it replaces iChat. But iChat services will continue to work. And Messages brings iMessage to the Mac – just like on iPad, iPhone, and iPod touch running iOS 5. Here are the features you can expect with Messages: Send unlimited iMessages to any Mac, iPad, iPhone, or iPod touch. Start an iMessage conversation on your Mac and continue it on your iPad, iPhone, or iPod touch. Send photos, videos, attachments, contacts, locations, and more. Launch a FaceTime video call and bring the conversation face-to-face. Messages supports iMessage, AIM, Yahoo!, Google Talk, and Jabber accounts.”
Apple: “Mac keeps the conversation going. Messages does everything iChat does, and so much more. For starters, it comes with iMessage. And just like iMessage in iOS, it lets you send unlimited messages to anyone on a Mac or an iPhone, iPad, or iPod touch running iOS 5. Send photos, videos, documents, and contacts – even send messages to a group. You can see when your message has been delivered and when someone’s typing a reply. Turn on read receipts, and they’ll see when you’ve read a message. With end-to-end encryption, your messages stay safe and private. And you can start a conversation on your Mac and pick it up on your iPhone, iPad, or iPod touch. So nothing is left unsaid.”
VB: “In addition to the announcements about Apple’s next operating system Mac OS X Mountain Lion, the company rolled out a beta edition of its iMessages chat app today. – Apple previously launched its iMessages for the iPhone and iPad as an answer to RIM’s popular BlackBerry Messenger Service. The app lets you send text, pictures, contacts, and video over 3G and Wi-Fi connections to anyone with an Apple ID or one of the other third-party messaging services. One big perk to using Messages is that it doesn’t charge you for each individual message, similar to the way wireless carriers do with SMS. Now, Apple wants to bring this functionality to the desktop in an effort to bridge the gap between conversations on mobile devices. … People who never use instant messenger but frequently send texts will probably end up using this app. It’s also likely that far fewer SMS messages will get sent over the course of time, especially if you consider the rising cost of texting plans. That’s a good thing for Apple and a very bad thing for wireless carriers, who draw a large amount of revenue through texting services.”
GigaOM: “When I tried Messages out this morning, replies to an iMessage chat showed up in Messages on my Mac, but also appeared as notifications on my iPhone sitting next to me on the desk. I could switch back and forth between the two devices and continue the conversation on either one. The entire conversation was visible on both my Mac and my iPhone and the entire experience was completely seamless. … The importance of this seamless transition between devices for me is the ability to keep the context of the entire conversation in front of me, no matter where I chose to pick up and continue with my next reply. I might get some iMessage ‘texts’ on my iPhone, but when I get back to the office, I can open my laptop and continue right where I left off. … One nice detail is that the repeat notifications on the iPhone are muted when you read the message on your Mac. … The area that might require a little more polishing is that, when the message is unread on the Mac, it still appears to mute the repeat notification on the phone. … Overall, I am pretty positive about the new features. I think Messages for Mac will actually be a big help in my professional and personal life and will make text/IM even more convenient. As for the big picture, I think the overall theme of Mountain Lion (including this beta of Messages for Mac on Lion) is not so much that iOS features and apps are coming to the Mac, but that the apps will work across both iOS and Mac in a completely seamless experience.”
TUAW: “6 cool Messages tips and tricks – It’s just arrived in beta, but Apple’s next chat app is intriguing. Are you looking to spice up your Messages skills? Here are a half dozen tips and tricks for you to start with.”
Wir sprechen Online. 
Martin Wehrle 10:35 on 31. March 2014 Permalink |
Es gibt immer Geschichten… das erzähl ich seit 15 Jahren meinen Webkunden, die eine HP wollen, wo sie selbst was drauf stellen können.Jeden Tag, jede Woche passiert was…. Aber die Praxis sieht anders aus. Es wird ein mal im Jahr Frohe Weihnachten gewünscht. Für mehr “fehlt die Zeit”… :-) Das ändert sich mit Video auch wenig.
Die höchste Kunst werbliche Geschichten zu erzählen sind übrigens “Urban Legends”…. ;-)))
Gerrit Eicker 10:49 on 31. March 2014 Permalink |
Ja, zum Teil stimmt das noch. Aber eben auch nur zum Teil: Wenn ich mir – konkret in der Gartentechnik-Branche – anschaue, wie viele Händler mitlerweile wirklich sehr aktiv auf Facebook, YouTube und sogar Twitter sind, hat sich schon eine Menge verändert. Natürlich haben noch nicht alle den Wert von digitalen Gesprächen erkannt, aber es werden täglich mehr. Und die, die schon aufgesprungen sind, werden täglich besser. Meiner Meinung nach sind sämtliche sozialen Netzwerkdienste für den lokalen Fachhandel – und ganz besonders die Motoristen – extrem wertvoll. Und dank der mittlerweile stark verbreiteten Smartphones wird es auch “handhabbar”. ;)