Google Plus: 90 Million Sleepers?
Google: Plus now has 90 million users globally. – Stats indicate it’s a bunch of Sleepers; http://eicker.at/GooglePlusSleepers
Tagged: Web Engagement Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Twitter Web Analytics
Twitter introduces Twitter Web Analytics: helps website owners analyse Twitter’s imapct; http://eicker.at/TwitterWebAnalytics
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Gerrit Eicker
Twitter: “Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July. – The product provides three key benefits: Understand how much your website content is being shared across the Twitter network – See the amount of traffic Twitter sends to your site – Measure the effectiveness of your Tweet Button integration … Twitter Web Analytics will be rolled out this week to a small pilot group of partners, and will be made available to all website owners within the next few weeks. We’re also committed to releasing a Twitter Web Analytics API for developers interested in incorporating Twitter data in their products.”
TC: “[A]t TechCrunch Disrupt, Twitter is debuting a brand new publisher analytics platform to help sites understand data around the Tweet button and sites using the t.co wrap. While the platform is still private, Twitter says it will be launched to the public soon. …Twitter is driving 100 million clicks per day to sites across the web, with 95 percent of links on Twitter wrapped in T.co. So clearly with both inbound and outbound traffic, Twitter is seeing massive traction for sites. … But while many third-party apps have tried to measure Twitter’s traffic for publishers, the best analytics always come from the source. This new product for publishers will decipher and make sense of all the inbound and outbound traffic from a publisher sites via the Tweet button and from links. … Of course, many people use Google Analytics and other platforms for their social media analytics from Twitter, Facebook and others. Luckily, you’ll be able to incorporate these in-depth Twitter analytics from your platform of choice, as Twitter will be releasing an API for this analytics platform. – The best part – all of this will be free for publishers. A few select publishers are currently testing the platform as well.”
RWW: “In August, Twitter took a big step toward cleaning up its analytics data by turning on its t.co short link wrapper for all tweeted links longer than 19 characters. T.co is still not fully implemented yet, but when it is, content providers on any platform will finally be able to accurately measure their referrals from Twitter. Prior to t.co, publishers would see different referrers if the clicks came from Twitter.com, Twitter’s client apps, third-party apps or bounced off some link shortener first. – That’s a very long tail, making Twitter referrals hard to measure. As a result of the confusion, Twitter was often discounted and discredited as a traffic referral source. But now that all tweeted links will go through t.co first, all clicks on Twitter links will come from one referrer. In short, Web publishers are just beginning to realize Twitter’s full traffic potential. – With the launch of Twitter Web Analytics, publishers will now be able to accurately measure the impact of Twitter in both inbound and outbound directions. With over 100 million active users, a number that has grown by 105% just this year so far, publishers and Twitter users are about to find out for sure about the value of this service.“
Gerrit Eicker
Ready to Rumble?
Ready for 2011? Predictions regarding Data, IT, Journalism and Publishing, the Metaverse and Web; http://eicker.at/Predictions
Gerrit Eicker
Web Engagement Management
WEM, Web Engagement Management, may replace ‘CMS‘ for using content to deliver business results in 2011; http://eicker.at/WEM
Gerrit Eicker 10:29 on 20. January 2012 Permalink |
Google: “‘Google had a really strong quarter ending a great year. Full year revenue was up 29%, and our quarterly revenue blew past the $10 billion mark for the first time,’ said Larry Page, CEO of Google. ‘I am super excited about the growth of Android, Gmail, and Google+, which now has 90 million users globally – well over double what I announced just three months ago. By building a meaningful relationship with our users through Google+ we will create amazing experiences across our services. I’m very excited about what we can do in 2012 – there are tremendous opportunities to help users and grow our business.'”
Batelle: “You getting that? The lead quote had to do with Google+, pretty much, not the company’s earnings, which ended up being a miss (Google is blaming fluctuations in foreign currency for much of that, and I have no idea whether that’s true, false, or silly). – But here’s my question: When is Google going to release actual engagement numbers for Google+? Because in the end, that’s all that really matters. … But can you get those folks to engage, deeply? That’d be a real win, and one I’d give full credit to Google for executing. After all, it’s one thing to get the horse to water…another to have it pull up a chair and share a few stories with friends. … Er….so you’re saying the folks who use Google+ use *Google* a lot. That’s not surprising – most of them came to Google+ because they were already using Google a lot. But what about minutes per month using Google+? I’m guessing if Google had good news on that particular front, they’d be trumpeting it in a more direct fashion.”
TC: “Does Google+ Really Have 60% Daily Engagement? Probably Not – Google+ has lots of skeptics out there (and I’ll go on the record that I’m not one of them and actually really like the product). This kind of stuff just isn’t helping it to win those skeptics over. When it comes to user numbers, saying ‘we have 90 million users’ doesn’t mean much. What matters is daily engagement. Lots of apps claim they have a million downloads on iOS, for example, but that doesn’t mean they have a million active users (or even 10,000 for all we know). Google would really help itself here if it clarified these numbers but the company would prefer to keep things vague instead, it seems.”
ATD: “I tried all sorts of nice ways to persuade Google spokespeople to clarify what exactly that means in terms of active users of the Google+ service. They told me that the text of Page’s remarks and an accompanying post by Google’s head of social, Vic Gundotra, spell it out exactly. – That is to say: Over 60 percent of Google+ users use Google products on a daily basis. Over 80 percent of Google+ users use Google products every week. … The unspoken reference here is that Facebook has said for years that half of its active user count is composed of people who log in on a daily basis. (I can’t remember a time when Facebook ever gave out a registered user count. Those hundreds of millions of people you hear them talk about all log in at least once a month.) – So nope, no apples to apples to see here.“