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  • Gerrit Eicker 14:57 on 26. March 2014 Permalink
    Tags: , , , , , , , , , YouTube   

    Video für lokale Fachhändler 

    Bewegte Geschichten für das lokale Onlinemarketing – oder: Video für lokale Fachhändler; http://eicker.at/BewegteGeschichten

     
    • Martin Wehrle 10:35 on 31. March 2014 Permalink | Reply

      Es gibt immer Geschichten… das erzähl ich seit 15 Jahren meinen Webkunden, die eine HP wollen, wo sie selbst was drauf stellen können.Jeden Tag, jede Woche passiert was…. Aber die Praxis sieht anders aus. Es wird ein mal im Jahr Frohe Weihnachten gewünscht. Für mehr “fehlt die Zeit”… :-) Das ändert sich mit Video auch wenig.
      Die höchste Kunst werbliche Geschichten zu erzählen sind übrigens “Urban Legends”…. ;-)))

      • Gerrit Eicker 10:49 on 31. March 2014 Permalink | Reply

        Ja, zum Teil stimmt das noch. Aber eben auch nur zum Teil: Wenn ich mir – konkret in der Gartentechnik-Branche – anschaue, wie viele Händler mitlerweile wirklich sehr aktiv auf Facebook, YouTube und sogar Twitter sind, hat sich schon eine Menge verändert. Natürlich haben noch nicht alle den Wert von digitalen Gesprächen erkannt, aber es werden täglich mehr. Und die, die schon aufgesprungen sind, werden täglich besser. Meiner Meinung nach sind sämtliche sozialen Netzwerkdienste für den lokalen Fachhandel – und ganz besonders die Motoristen – extrem wertvoll. Und dank der mittlerweile stark verbreiteten Smartphones wird es auch “handhabbar”. ;)

  • Gerrit Eicker 07:00 on 15. March 2013 Permalink
    Tags: , Clipfish, , , , , , , , YouTube   

    Jugendliche nutzen Videoportale intensiv 

    Videoportale, besonders YouTube, MyVideo, Clipfish, werden von Jugendlichen regelmäßig genutzt (71%); http://eicker.at/JIM2012

     
  • Gerrit Eicker 09:55 on 22. March 2012 Permalink
    Tags: , , Machinima, , , , , , , YouTube   

    Machinima Rules YouTube 

    YouTube’s content king? Machinima dominates the scene; http://j.mp/GGcQLc #Machinima http://eicker.at/Entertainment

     
  • Gerrit Eicker 07:18 on 30. December 2011 Permalink
    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , YouTube   

    Predictions for 2012 

    Thoughtful new year’s predictions on media, social media, analytics, S/CRM, big data; http://eicker.at/PredictionsFor2012

     
    • Gerrit Eicker 07:19 on 30. December 2011 Permalink | Reply

      Guardian: “Media predictions for 2012: press and digitalPress[W]ith print sales continuing to fall and advertising revenue stubbornly refusing to grow, publishers will axe more regional and local titles. … National titles will suffer print declines too, just as they have done for five and more years. It is doubtful that any will close in 2012, but the tabloids will rue the day they brought Leveson down on their heads. … – Digital – It is one of the most hotly anticipated flotations in US corporate history; on track to be the biggest internet public offering since Google. For Mark Zuckerberg and his seven-year-old social network, 2012 will be the year when Facebook goes public. … In the digital world, 2011 will always be remembered for one thing: the untimely passing of Steve Jobs.Having transformed digital music, smartphones and tablet computers in recent years, Apple’s next big bet looks set to be TV. Apple is reported to have fast forwarded its planned assault on the living room since Jobs’s death, with ideas focusing on software that recognises viewers’ tastes across a number of devices without the hinderance of a remote control. Expect more on this in 2012.”

      Forbes: “Social Media Predictions For 2012Companies sometimes gripe that social media is useless as a branding tool. – For marketers, converting messages into transactions is the Holy Grail, but if they don’t quickly materialize through new media outlets, that’s no reason to throw in the towel. Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. – Once we accept that ‘social’ does not equal ‘transactional’ we’ll all be a lot more adept at using it in 2012.Geo-location has been an important marketing tool for a few years, but in 2012 it will become more personal and more transactional, especially in social-media marketing. … How will that work? Look for marketers to motivate and change behavior through geo-location tools and social gaming. … There’s a reciprocal relationship between the check-in and the reward, which is what game dynamics are about-rewarding behavior through real and virtual currency. … These are ways for brands to say, ‘Believe in us, be part of our community, and when you engage with us, we notice.’ It’s that acknowledgement that creates loyalty, advocacy and drives earned-media value. … Would it surprise anyone to think Facebook will become the overlay of the Internet experience? It may not happen in 2012 but it certainly will in our lifetimes. … As marketers build the bridge to commerce through online communities, it is imperative that they do not cannibalize them for the sake of transactions. … Imagine being at a party with people you know and feel comfortable with, and then suddenly, an outside group of revelers crashes your bash. It’s not the same party anymore. You don’t want to be there. You aren’t going to stick around. … Brands in 2012 must create a social world of personalization. – Facebook has built a model for this. Its ‘pages’ function enables brands to engage customers on a virtual island and have a theme party of their choosing. … The Facebook triad of Pages-Ads-Stories is one example of how to create a loop using paid media dollars to drive earned media. … The best kind of media is organic earned media. In 2012, social media as a bridge to commerce may seem obvious, but the journey will be much more interesting-and lucrative.

      HBR: “Six Social Media Trends for 2012Social media continues to move forward toward business integration, a trend that I identified last year. … I was also partially accurate in predicting that Google would ‘strike back’ in 2011. They did, with Google Plus, a formidable initiative that acts as Google’s ‘social layer’ to the Web. … So what can we expect in 2012 in a world that seems to grow ever connected by the hour? Here are six predictions to ponder, in no particular order: Convergence Emergence. For a glimpse into how social will further integrate with ‘real life,’ we can look at what Coca Cola experimented with all the way back in 2010. … These types of ‘trans-media’ experiences are likely to define ‘social’ in the year to come. … The Cult of Influence. In much the same way that Google has defined a system that rewards those who produce findable content, there is a race on to develop a system that will reward those who wield the most social influence. … Gamification Nation. No we’re not taking about video games. Rather, game-like qualities are emerging within a number of social apps in your browser or mobile device. From levels, to leaderboards, to badges or points, rewards for participation abound. … Social Sharing. Ideas, opinions, media, status updates are all part of what makes social media a powerful and often disruptive force. The media industry was one of the first to understand this, adding sharing options to content, which led to more page views and better status in search results. What comes next in social sharing is more closely aligned with e-commerce or web transactions. … Social Television. For many of us, watching television is already a social act, whether it’s talking to the person next to you, or texting, tweeting, and calling friends about what you’re watching. But television is about to become a social experience in a bigger and broader sense. … The Micro Economy. Lastly as we roll into 2012, watch for a more social approach to solving business problems through a sort of micro-economy… a new future reality where economic value is directly negotiated and exchanged between individuals over institutions.”

      WMG: “Social Media Analytics – A lot of the platforms I deal with in Social Media Analytics were in the process of being acquired and as I am the most connected with this space than any other, I’ll start with it… by the end of 2012, most of them will have been acquired. … Google, as I covered, will enter the space as a collection system and PR type dashboard… Google will become the market leader, forcing standards in Social Media Measurement that industry needs but lacked the consensus to enact. … As a result of the imminent appearance of Google in 2012 as the emerging market leader in SMM, the remaining independent firms will face choices of consolidation (mergers of disparate platforms) or will hurry off to sell themselves to advertising, marketing, market research or PR agencies that haven’t been able to scale social listening, successfully. … Analytics platforms will improve or incorporate mobile Analytics, which, to a large extent, has been lacking in the first and second generation platforms. … It’s not much of a stretch that as more and more people are using mobile devices, and the mobile devices are becoming more powerful, that more time will be spent generating social media, and that by the end of 2012, social media data will, for all it’s limitations, be a must have for most businesses to capture. … I think there’s a good bet that Web Analytics and Social Media Analytics will merge in 2012…

      ZDNet: “CRM 2012 Forecast – The Era of Customer Engagement – Part IWhat customer engagement does mean (so there is no nebulosity here) is the company’s and the customer’s relationship is defined by the customer’s ongoing involvement with the company for their own specific reasons. The company doesn’t have to know all of them. – It does mean that it is an era where the engagement the customer has with the company is controlled by the customer – and it can be at any level. … It does mean that the company model is to provide the customer with the products, services, tools and experiences that the customer needs to make an intelligent decision on how they want to be (selectively) engaged with the company. … It does mean the provision of a measurable result when it comes to that engagement via direct or indirect impact on revenue or some other key performance indicators that show the value of the engagement to the company – and the customer. … It does mean the use of systems of engagement … which are systems that foster the interaction of the company with the customer. … The Era of the Social Customer Ends…CRM began to morph into Social CRM, business into social business, and internal collaboration became more than just an advanced idea and was put into practice at many of the Global 2000 companies and some even smaller than that. … For the first time, we began seeing leading academicians and consultants, like Dr. V. Kumar, create a quantifiable metric for the revenue impact that social customers were having on a company that was designed to work with the traditional measure of customer lifetime value (CLV). …The Era of Customer Engagement Begins – The social customer is no longer a customer to gawk out, just a customer to deal with – like any other customer, with one explicit difference. … What defines the Era of Customer Engagement more than anything is that so-called social channel strategy is now a normal part of multichannel strategy for the company. To be clear, customer engagement means that customers are part of the company’s collaborative value chain. The customer selects how they want to interact with you, and hopefully uses your products, services, tools and consumable experiences to make that decision.

      PG: “CRM 2012 Forecast-The Era of Customer Engagement Begins- Part IIGamification, while often over hyped and misunderstood, is a concept that has increasingly important business value.Insight Solutions will emerge as a technology category of its own – One thing that we can’t ignore (okay, that I can’t ignore) is that if customer engagement is to work, then insights into how customers want it to work are becoming increasingly necessary. The current generation of social media monitoring tools with a few exceptions – Radian6 and Attensity come immediately to mind… There are a number of emerging players in this space which I’m calling ‘insight solutions’ who have been misplaced in or evolved from other market categories. … This is not to say that more ‘traditional’ analytics such as text and sentiment analysis, business intelligence, etc are going to be replaced or suffering. In 2012, they will be even more important than they are now. … Analytics as a whole is becoming fundamental to all business strategy. 2012 brings more of that than ever and the rise of a new category customer-focused solution that provides a combination the surfacing of dynamic information and the analysis of that behavior as dynamically as it is surfaced. … In 2011, we saw a significant shift away from the pure left-brained messaging of CRM toward a much stronger focus on customer interactions, engagement and behaviors. … Social marketing becomes an integral part of an explosive marketing automation sector – In other words, there is a recognition that social channels are now part of the mainstream and that they are additions to the channels that we’ve reached customers on traditionally. … 2012 will bring us continued explosive growth in marketing, especially social marketing because we have reached ubiquity when it comes to utilizing social channels as part of campaign planning.

      ORR: “Five big data predictions for 2012 – This year has seen consolidation and engineering around improving the basic storage and data processing engines of NoSQL and Hadoop. That will doubtless continue, as we see the unruly menagerie of the Hadoop universe increasingly packaged into distributions, appliances and on-demand cloud services. … Hadoop’s batch-oriented processing is sufficient for many use cases, especially where the frequency of data reporting doesn’t need to be up-to-the-minute. However, batch processing isn’t always adequate, particularly when serving online needs such as mobile and web clients, or markets with real-time changing conditions such as finance and advertising. … Your own data can become that much more potent when mixed with other datasets. For instance, add in weather conditions to your customer data, and discover if there are weather related patterns to your customers’ purchasing patterns. … As data science teams become a recognized part of companies, we’ll see a more regularized expectation of their roles and processes. One of the driving attributes of a successful data science team is its level of integration into a company’s business operations, as opposed to being a sidecar analysis team. … [I]sualization fulfills two purposes in a data workflow: explanation and exploration. While business people might think of a visualization as the end result, data scientists also use visualization as a way of looking for questions to ask and discovering new features of a dataset. – If becoming a data-driven organization is about fostering a better feel for data among all employees, visualization plays a vital role in delivering data manipulation abilities to those without direct programming or statistical skills.

  • Gerrit Eicker 07:33 on 14. December 2011 Permalink
    Tags: , , , , , , , , , , Diigo, , , , , , Google Analytics Social, Google Analytics Social Analytics, Google Analytics Social Data Hub, Google Analytics Social Reporting, , , , , LiveFyre, , , , , , , , ReadItLater, , , , , , , , , , , , , , , , , , , , , , Social Reporting, , , TypePad, Vkontakte, , , , YouTube   

    Google Analytics Social Data Hub 

    Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData

     
    • Gerrit Eicker 07:34 on 14. December 2011 Permalink | Reply

      Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”

      Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”

      Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscapeAdvance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.

      Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.

      WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.

      SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?

      WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.

  • Gerrit Eicker 08:34 on 12. November 2011 Permalink
    Tags: , , , , , , , , , , Policy Makers, , , , , , , , , , , , , , , , Teachers, , , , , , , YouTube   

    Social Networking Teenagers 

    Pew: For teenagers having a presence on a social network is almost synonymous with being online; http://eicker.at/SocialTeens

     
    • Gerrit Eicker 08:34 on 12. November 2011 Permalink | Reply

      Pew: “Social media use has become so pervasive in the lives of American teens that having a presence on a social network site is almost synonymous with being online. Fully 95% of all teens ages 12-17 are now online and 80% of those online teens are users of social media sites. Many log on daily to their social network pages and these have become spaces where much of the social activity of teen life is echoed and amplified – in both good and bad ways.

      Pew: “We focused our attention in this research on social network sites because we wanted to understand the types of experiences teens are having there and how they are addressing negative behavior when they see it or experience it. As they navigate challenging social interactions online, who is influencing their sense of what it means to be a good or bad ‘digital citizen’? How often do they intervene to stand up for others? How often do they join in the mean behavior?”

      Pew: “This study aims to understand the social and emotional climate that teens experience in spaces where they can interact with others online. There has been considerable concern among parents, teachers, policy makers, and advocates about the nature and intensity of online social encounters among teens. In this research, we pay particular attention to teens’ experiences on social network sites, including Twitter… Do teens find these relatively new online social spaces friendly or hostile or somewhere in between?”

      Pew – Teens and Social Networks: “Internet use is nearly universal among American teens; 95% of those ages 12-17 are internet users, up slightly from November 2004 (when 87% of teens went online). Internet usage is higher among teens than among adults as a whole (as of August 2011, 78% of all adults go online), although internet adoption rates among adults ages 18-29 are identical to those found among teens. … Eight in ten online teens (80%) now use social network sites such as Facebook or MySpace, up from just over half of online teens (55%) the first time we measured social network site usage among teenagers in late 2006. … Overall, Facebook is the dominant social media site among teens, as 93% of teen social media users have a Facebook account. MySpace ranks a distant second in overall usage, with 24% of teen social media users having an account on this site. (Twitter 12%, Yahoo 7%, YouTube 6%) … Teens engage in a wide range of activities on social network sites, with chatting and instant messaging, commenting on their friends’ posts, and posting their own status updates leading the way – just under nine in ten teen social media users do each of these activities. On the other end of the scale, gaming is the least common activity we measured in our survey, as half of teen social media users play games within the context of these sites.

      Pew – Social Media and Digital Citizenship: “The majority of social media-using teens say their experience is that their peers are mostly kind to one another on social network sites, but their views are less positive when compared with similar assessments from online adults. … While teens across all demographic groups generally have positive experiences watching how their peers treat each other on social network sites, younger teenage girls (ages 12-13) stand out as considerably more likely to say their experience is that people are mostly unkind. One in three (33%) younger teen girls who uses social media says that people her age are mostly unkind to one another on social network sites, compared with 9% of social media-using boys 12-13 and 18% of boys 14-17. … Nearly two-thirds (65%) of social media-using teens say they personally have had an experience on a social network site that made them feel good about themselves and 58% say they felt closer to another person because of an experience on a social network site. In total, 78% of teens say they have had at least one of the two positive experiences we asked about in our survey.

      Pew – Privacy and safety issues: “[C]lose to half of online teens (44%) admit to lying about their age at one time or another so they could access a website or sign up for an online account. When we asked a similar question in 2000, two years after COPPA’s enactment, just 15% of online teens admitted to lying about their age to gain access to a website… Websites are not currently required to verify a user’s age, and there is an ongoing debate… about whether or not such verification is technically and practically possible. … Roughly one in three online teens (30%) reports sharing one of their passwords with a friend, boyfriend, or girlfriend. … Password sharing is especially common among users of social network sites; 33% of all teen social network site users say they have shared a password with a friend or significant other, compared with 19% of teen internet users who don’t use social network sites. … Close to two-thirds (62%) of teens who have a social media profile say the profile they use most often is set to be private so that only their friends can see the content they post.

      Pew – The role of parents: “Parents in the United States are still the primary gatekeepers and managers of their teens’ internet experience. … The vast majority of parents of online teenagers have had serious conversations with their kids about the do’s and don’ts of online behavior. … Beyond simply talking with teens about online safety and civility, parents and other adult caregivers have other actions and technical tools at their disposal to help maintain their awareness of their child’s online activities. – Overall, parents are more likely to favor less technical steps for monitoring their child’s online behavior. More than three-quarters (77%) of parents say that they have checked to see what websites their child has visited. Two-thirds of parents of online teens have checked to see what information was available online about their child. … More than half of parents say they use parental controls to manage teens’ internet access; another third use parental controls on teens’ mobile phones.

      Pew – Parents and online social spaces: “Parents see the internet and cell phones’ role as a mixed blessing for their teenagers: Tech helps their kids to be connected and it can bring distressing things into their lives. … 13% of parents of online teens say they know their child has been bothered by something that happened or something they saw online. … The parents of teenagers are steeped in technology and are increasingly involved with their kids’ lives in online environments.

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